Yahoo! Announces July European Launch of New Celebrity Website
Online search engine Yahoo! has today announced the July European launch of its celebrity and entertainment website omg!.
This latest move forms part of CEO Carol Bartz's ongoing strategy to reverse the company's declining growth by developing itself as a content provider.
James Wildman, Yahoo! UK Managing Director, commented: "The launch of omg! is another significant move by Yahoo! to engage with consumers in a relevant and meaningful way. Celebrity and entertainment news which appeals to women from ages 16-34 is a core audience for Yahoo! and also our advertisers and we're excited by the opportunities that omg! will bring us and the digital media industry."
Omg! will feature daily celebrity news and photos, exclusive blogs and interactive video content. It will also include original content created by its in-house editorial team as well as maximise premium partnerships with media brands such as Access Hollywood, 3am, Handbag.com and Company Magazine.
The celebrity entertainment market has proven to drive huge traffic volume to websites. Yahoo! expects their new site to reach 27 million users monthly.