Which? Runs Advertising Campaign to Raise Awareness of Its Impartiality
The online consumer advice provider, Which? has launched an ad campaign to promote its website as the leading source of impartial advice and information. This is the first time that Which? has run such a campaign and it is hoped that this will drive both brand awareness and subscriptions.
Anne Hiller, Head of Online Marketing at Which? Commented, "The campaign is a good demonstration of what we want to do online - showing the value of Which? content at very relevant places along the purchase journey. It's about taking a little bit of our content to the consumer to demonstrate its value and to encourage them to come back to Which? to learn more." She added, "It takes the experience to consumers when they might need that impartial information most."
The contextual campaign is implementing its strategy by supplying media-rich ads on prominent sites such as Pricerunner which inform a user if the product they are about to buy or review is available on which.co.uk.