Waitrose Launches New Value Driven Advertising Initiative
In the continuing supermarket giant war to attract customers during the current weak economic climate, Waitrose has launched an initiative to send prospective new customers 10% discount shopping cards.
The "Try Me" cards target a combination of consumers who live near a Waitrose outlet but might not shop there normally due to the perception that their prices are high or lapsed shoppers who visit Waitrose infrequently.
The card will offer 10% off all shopping at Waitrose between now and 4 November in an effort to convert more loyal customers.
A Waitrose spokesperson commented: "In this tough economic climate value for money is, of course, very important to everyone. So we believe this discount card will encourage people who don't currently shop with us to experience our value, quality and service."
This initiative ties into Waitrose's biggest value driven ad campaign to date, which includes a promise to price match Tesco on more than 1000 products. In addition, the company aims to raise awareness to the fact that it offers a wealth of products on promotion every week and is the only supermarket to offer free delivery on all online orders.