VisitBritain Empowers Nation to Boost Tourism by Supplying Digital Toolkit
In addition to digital and television campaigns fronted by celebrities to promote tourism in the UK, VisitBritain is now launching a digital toolkit to help the public, local communities and businesses market their local areas.
The "Share Your Great Britain" initiative provides tools that include an app with 10 Great Reasons to Visit the Country on VisitBritain's LoveUK Facebook page and a personalised postcard that can be downloaded from www.visitbritain.org.
Friends and relatives abroad who receive an invitation will then be entered into a draw to win a Samsung Galaxy Tab.
In addition, businesses can access a free tourism industry toolkit from the website which will allow them to tailor their advertisements and newsletter templates, while Expedia in partnership with VisitBritain will send out messages and invites through their database.
Tourism Minister John Penrose has praised the campaign: "This is an innovative and personal way of encouraging more visitors to the UK and comes at a time when we want to ensure Britain is top of everyone's holiday wish list."