Unilever Uses Crowdsourcing to Boost Sustainability

FMCG firm Unilever is arranging a crowdsourcing event to develop sustainability initiatives for its business and range of brands.

The 24-hour global online event is called the Sustainable Living Lab and will be hosted by independent research consultancy GlobeScan. It will invite people from governments, NGOs and businesses around the world to contribute their thoughts on ways to change consumer behaviour, sourcing, production and recycling.

Unilever is to publish a progress report on its sustainability commitments a day ahead of the online event, which will be held on 25 April. The company will also publish the crowdsourcing results for all participants to use within their own organisations.

Paul Polman, Unilever CEO, has said he hopes they will "learn from others, inspire fresh thinking and share good practice".

In November 2010, the firm outlined ambitious environmental commitments under its Sustainable Living Plan, including the aim of halving their product environmental footprint and sustainably sourcing 100% of their agricultural raw materials by 2020.

Unilever is further working with Sainsbury's and the Forum for the Future to develop an online toolkit that will help organisations develop initiatives that deliver both sustainability and profit generation.

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