UK Launch for Online Music Video Service Vevo
Previously only available within the US, popular online music video platform Vevo has now been launched to the UK public - both the Vevo website and mobile apps will give viewers access to a wealth of music videos and original content such as interviews and live shows.
The online music video service is a joint venture between Abu Dhabi Media, Sony Music Entertainment and Universal Music Group. The UK roll out has been underway for the past few months, with the company building a UK team which will be lead by Channel 5's Head of Digital Media, Jonathan Lewis.
Previously, UK fans had only been able to access Vevo-branded videos via YouTube, not through the official Vevo player.
Earlier this month, Vevo CEO, Rio Caraeff, commented on how the company will be focussing on local original content: "It won't be the same homepage (as the US), everything will be filmed locally, although obviously the big US artists will be on there too."
He added: "We think we can put our weight behind new musicians, breaking their debuts in the market. We'll create new content with them... Fundamentally we're a marketing platform for new artists."