Tesco Trialling 3D Augmented Reality for Consumers
Tesco is currently trialling augmented reality, both in-store and online in tests - the service allows shoppers to view 3D images of products on computer screens.
The trial, which is being conducted with UK software firm Kishino, is aimed at saving on shelf-space in Tesco retail stores, since it entails less floor space to store bulky electronics.
Using the augmented reality scheme, by holding up a Tesco Direct catalogue or product key in front of a web camera, consumers can then see a 3D image of the item product on screen, such as a TV set.
The scheme has been on trial online since September and thus far Tesco claims it has helped reduce the number of returns because users were able to see the actual size and proportions of the product before ordering it.
Tesco is also testing the service in eight retail stores following a successful online version of over 40 products.
Richard Corps, Kishino MD, has said that Tesco's experimentation with augmented reality technology will accelerate its uptake.