Telegraph Once Again Reportedly Considering Paid Online Content

The Telegraph Media Group is currently reported to be engaging in discussions with digital agencies to revamp telegraph.co.uk, including potentially switching to a paid content strategy.

The new metered website offering a hybrid paid-model would involve users having limited free access before being asked to subscribe for a set fee.

The shift to paid content was first suggested last November, when it was reported that TMG was drawing up plans for either a metered subscription model or micropayments, with the aim of boosting existing revenue streams.

A TMG spokesperson has however played down the reports in a statement today: "Absolutely no decisions have been made on the introduction of a paid-content model. Like all publishers, we continually evaluate the developments in the digital sector."

This is now the second time TMG has been reported to be considering a paid content model. If it comes about, it will be a u-turn on their previous position since TMG was known to champion free online content.

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