Sunday Times Launches Daily List of Top Social Media Movers and Shakers
The Sunday Times has unveiled a new website that lists the most influential people in social media - this information will sit separately from their normal pay-to-view content and further such moves have not been ruled out to encourage wider readership.
The Sunday Times Social List rates the most active and influential people across Facebook, Foursquare, LinkedIn and Twitter. It was devised in conjunction with digital agency VCCP.
The list will be promoted in the Sunday Times paper as well as online and will be calculated every morning. Results will change according to updated scores, with points given for engagement and reach across social platforms.
Jody Vogelaar, News International's Head of International Digital Marketing, said that the The Social List is intended as a "fun and engaging piece of social entertainment" with the hope of attracting new audiences.
She added: "It's rooted in our editorial content. People are inherently competitive in this space and the content has the potential to be viral. The list matches our traditional list content but gives us the opportunity to reach new audiences. Since launching paid content, social media hasn't been a barrier."