Starbucks Positions to Become More than Coffee Brand with New Bread-Free Range
As part of their efforts to become more than just a coffee house, Starbucks is launching a range of bread-free options designed to appeal to office workers who eat at their desks for lunch.
The range of five "Grab and Go Bistro Boxes" has been created to reflect the international tastes in the UK. It is claimed each savoury box contains less than 500 calories and contributes to the recommended nutritional five-a-day.
Vice president of Marketing and Category for Starbucks UK and Ireland, Brian Waring, commented: "We believe it is really important that our customers have a wide range of tasty food that complements our great coffee when they visit us. They told us that they wanted different food options, such as more bread-free products, which is why the Bistro Boxes are so on trend."
Until now, the Starbucks lunch menu has been limited to sandwiches and Panini's, alongside its range of cakes and recently introduced breakfast menu.
The new lunch boxes will be available from 6 October in Starbucks UK stores. Options include an anti-pasti selection, cheese and oatcakes, falafel mezze and a cured ham hock with potato option.