Sport Portal Soon to be Launched by YouTube

Google-owned video site YouTube has recently signed a multi-territory deal with SportAccord, a body which represents international sports federations, to create a Sports Hub.

SportAccord members include the IAAF (International Association of Athletics Federations), ICC (International Cricket Council) and ITU (International Triathlon Union). Hein Verbruggen, president of SportAccord, added, "This is an amazing opportunity for our members and sport to enhance their presence online."

The new Sports Hub will feature official video content from some of the world's leading sport organisations and events such as the Paralympics and Commonwealth Games. Users will be able to access video of live matches, interviews and behind-the-scenes from multiple sporting events, including athletics, skiing and darts.

Chad Hurley, co-founder and CEO of YouTube, said, "We are confident that the Sports Hub will create new promotion opportunities for a wide variety of associations and enable them to reach both existing and new sport fans around the world with their content."

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