Specsavers Launches Digital Campaign That Parodies Lynx Ad
Vision specialist Specsavers has unveiled a new digital campaign on MSN - it will be released for the first time today on the MSN home page and is designed to complement its Specs Effect TV ad, which first aired last week.
The digital campaign will parody a Lynx fragrance ad in which bikini-clad ladies flock towards a man on the beach spraying himself with deodorant - only to turn away as he puts on his unattractive glasses.
The move reflects Specsaver's efforts to boost their web presence. In 2007 they underwent an overhaul of their main website with the goal of making it easier for customers to browse and buy their products online.
Creative Director at Specsavers, Graham Daldry, said, "It's increasingly important for our campaigns to work effectively online. This has meant generating dedicated work for the web so that we have a genuine multimedia campaign."
The ads were created by the brand's in-house ad team, Specsavers Creative, and digital production agency Infinite Corridor.