Ryanair Steps Up Online Marketing with Social Media Engagement for Their Website
Budget airline Ryanair is launching its first social media push by developing an online travel community and boosting content across its website.
Previously, they have been reluctant to expand their online proposition from anything more than a basic booking site, but the company is now investigating further engagement opportunities for the first time.
Ryanair has said however that it wouldn't engage with consumers on third-party social sites like Facebook and Twitter. All activity will be hosted on ryanair.com. Plans include a flight comparison engine and a tie-up with travel specialist Frommer's.
Their Online Manager, Aileen O'Mahony, said, "We're still mainly a booking site but this will give passengers more useful information. We're flying to more places so this is a way to entice local businesses to come onto the site and grow online with us."
The proposed new online travel community will sit within the revamped section of the site. This will give Ryanair passengers a platform to offer recommendations and comment on attractions.