Reebok UK Signs Up Fledgling Media Agency to Drive Online Engagement

In order to drive sales and boost consumer enthusiasm for Reebok UK's new look, the brand has appointed a relatively new player on the marketing field, R1 Digital Media.

Cheshire based R1 Digital launched this April, with its primary offering thus far being the creation of content focused experiences designed to boost foot traffic at Reebok stores as well as their motivational FitHubs. The agency has also developed online advertising for Reebok UK's Sports Relief campaigns.

With the aim of increasing traffic and increasing both online and offline sales, Reebok UK has tasked R1 Digital Media with driving online promotion of the new look.

R1 Digital will now be responsible for the UAT testing of the website plus designing email marketing templates and FitHub landing pages. They will also have regular contact with global Reebok teams in the US and Germany, enabling them to add and update information on Reebok's FitHub events in the UK.

Fiona Ridgway, Managing Director of R1 Digital Media, commented: "We are delighted to be working with Reebok on building their digital presence within the UK. It's been a really exciting project for the team as we've been able to see the impact of our work on Reebok's digital strategy. Our combined efforts have resulted in increased footfall in Reebok stores and FitHubs and greater brand awareness through the impressive multi-channel campaigns."

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