Paywall Model Launching for Access to The Sun's Premier League Highlight Content
The Sun's owner News International has announced the details around its upcoming paywall plans for the online platform - this move highlights a growing trend of paid content, since its sister title's Times+ package and The Telegraph have also recently introduced a metered paywall model.
Timed to coincide with its recently acquired Premier League highlight rights, The Sun's seven-day Sun content will be tucked behind a paywall from 1 August.
This upcoming launch of their "Sun+" package will see users paying £2 per week to access content across web, phone and tablet devices, plus view Premier League clips, exclusive offers and promotions. Additionally, The Sun's print newspaper will include Premiership highlights access codes for online readership.
CEO of News International, Mike Darcey, commented on the paywall shift: "This move ensures we will be offering a compelling paid-for package across all our titles, delivering great value for news that is worth paying for. With the addition of the Premier League clips, we will be able to build on The Times' credentials as Sports Newspaper of the Year, The Sun's reputation as the paper for football and The Sunday Times' renowned in-depth analysis and comment."