Orange and T-Mobile Merger Brand Unveils First Ad Campaign Today
The Everything Everywhere brand, created by the official merging of Orange and T-Mobile earlier this year, are today launching their first joint ad campaign. It will promote public awareness of how customers can benefit from being able to roam on either of their networks.
Brand director for Everything Everywhere, Spencer McHugh, commented, "Our two brands already have really clear and distinct personalities and tones of voice, so we decided to build on that when considering our 'big idea'."
The £4m integrated campaign features online ads designed by Fallon and Saatchi & Saatchi with a corresponding outdoor campaign that will run for the next three weeks.
The brands will shortly also launch a "comprehensive customer base communications programme" designed to educate users how the new joint-venture will affect the services provided by Everything Everywhere.
The merger of Orange and T-Mobile has created the UK's biggest mobile operator in terms of subscribers.