MySpace Undergoes Major Relaunch to Boost Its Social Networking Popularity
Social network MySpace has relaunched its brand in the US this week, with plans to do the same in the UK mid-November. The move, which includes a strong consumer marketing drive, is aimed at reclaiming its position as a leading social music platform.
The relaunch will focus on using members' interests and behaviour to give recommendations on new music, and will offer new tools that allow users to share content.
VP Commercial Director of MySpace parent company Fox Interactive Media, Simon Daglesh, explained that providing the best experience for music meant partnering with other sites to facilitate sharing as widely as possible.
He commented, "We're number one for music in the UK and number one in terms of time spent with music, and that's a very nice place to be... We have to mine very deeply and provide social content, which means sharing of tracks and videos using Facebook, Foursquare and Twitter."
The UK industry has said that while the relaunch could be MySpace's last chance as a viable media buy, due to stronger competition, it welcomed the focus on music.