Morrisons Ramps Up 'Keep Britain Farming' Initiative

Supermarket retailer Morrisons is set to boost its marketing pledge to put fresh British produce at the heart of its expansion plans by applying its own branding to a farming conference for the first time.

This latest move is part of the company's "Keep Britain Farming" CSR initiative. The conference itself is aimed at discussing farming issues and best practice, as well as developing relationships with the UK's farming community.

Dalton Philips commented on the Morrisons website: "We've worked even harder on being a leading supporter of British farming. In addition to our commitment to fresh British meat, milk and produce the Morrisons Farming Programme is now delivering tangible results; supporting the industry by sharing best practice and helping to develop products that our customers can enjoy."

In addition to the upcoming conference, as part of its farming programme Morrisons also hosts several similar events with farmers each year to driving efficiency, encourage supply chain dialogue and increase investment in applied farm research.

The supermarket giant currently claims to be the second largest fresh food producer in the UK, buying all of its fresh meat and half of its total fresh foods from the UK.

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