Microsoft Launches Website to Target Pre-family Men
Following research that 99% of young men use the internet every day, Microsoft has launched a new website called 'Him'.
Chris Maples, commercial director at Microsoft Advertising, said, "MSN Him is a great example of the innovative and creative branding solutions we develop in collaboration with our long-standing customers like Warner Bros. To date, pre-family men have remained one of the hardest audiences for brands to engage with."
Warner Bros has signed up as the first brand to advertise on MSN Him and will advertise male-targeted movies and DVDs for the next three months.
Microsoft Advertising carried out the research into the online behaviours of the 'pre-family man' ahead of the launch of their new website and found 80% would feel lost without the internet.
It found that internet is the technology that 57% of men feel attached to, followed by mobile phones (49%) and TV (46%). The most valued online tool was email (52%), followed by search (25%) and social networks (12%).