Microsoft and PepsiCo Launch Ad Campaign to Kick Off World Cup

A global integrated ad campaign has been launched by Microsoft Advertising and PepsiCo ahead of FIFA's upcoming World Cup in June.

The campaign centres around an interactive game called Football Hero in which users earn points to redeem for personalised video content, which they then distribute via email and social media sites. It will feature footballers Lionel Messi and Frank Lampard.

Digital and New Media Director at PepsiCo International, Claudia Lagunas, said, "Our target consumers are always looking for exciting and more engaging ways of spending time online. We believe the launch of the Football Hero site will be a popular source of entertainment over the coming months as hundreds of millions of people turn their attention to football."

The Football Hero campaign will launch in 14 countries, supported locally through offline promotional activity including in-store retail promotions. Online promotion will run across and Xbox Live pages, as well as the entertainment and sports pages on the MSN portal. In addition, there will be a dedicated Football Hero site.

« return to news section

Get a Quote


"CommerceTuned have helped enhance our web visibility by around 27% since we started our SEO/PPC campaign back in June 2006. We got great advice on how to change our website copy to gain the best search engine results and they worked very efficiently with our E-Business team on all the technical coding." Read more...