M&S to Bring New Banking Proposition to Public Eye with Extensive Marketing
Retail giant Marks and Spencer is currently developing a major marketing campaign to promote their recently launched M&S Bank to the public.
Amanda Newman, M&S Bank Marketing Director, has explained that the marketing tone of their new banking proposition will be "distinctively M&S but different".
The marketing is reportedly focussed around building brand trust through transparency, while communicating the additional retail benefits such as M&S insurance and shopping vouchers.
The initial phase of their promotional activity to support the phase one launch is to engage with existing M&S Money customers through established customer relationship channels such as direct marketing.
This activity will be followed by a more extensive marketing campaign in the autumn, which will see more branches open and the official current accounts launch.
They will also make use of all existing M&S owned media channels, such as social media and M&S TV, as well as their online video platform which will explain the benefits of the new banking offer.
In addition, the M&S Bank brand intends to create a local marketing plan for each banking outlet and use celebrity ambassadors in its marketing activity to solidify their public identity.