Major Five Year Campaign Kicks Off in London to Tackle Tiger Extinction

The charity 'Save Wild Tigers' is gearing for the launch of a major awareness campaign to rescue the magnificent felines from extinction.

Kicking off the project, an event which they claim will be the world's biggest ever awareness raising event to support wild tigers will run throughout March in London's Kings Cross station.

Called 'Tiger Tracks', this event marks the start of a five year long marketing and fundraising strategy to reverse the alarming decline of wild tigers globally - currently, there are just 3,500 wild tigers in the world compared with 150,000 in 1900.

The charity has signed Magic FM as a sponsor of the Tiger Tracks event, while live music, education and cultural activities will be included to inspire support for the worthy cause. In addition, retailers with stores in Kings Cross station will offer themed discounts, product ranges and promotions.

It is hoped that Tiger Tracks in London will become annual and lead to other events around the UK. Save Wild Tigers is also working with Governments and NGOs in fourteen countries with the aim of doubling tiger numbers within ten years.

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