LG Reveals New Phase for Media Campaign

Leading electronics brand LG is launching the next step in their Life's Good campaign to promote the accessibility of technology to the public. The goal of their latest integrated push is to communicate how "breakthrough technology continually enriches consumers' lives".

The Life's Good campaign will comprise strong social media activity including a Life's Good Facebook page, TV commercials broadcast on ITV, C4, Five and Sky as well as print ads in national newspapers, lifestyle magazines and supplements. These are due to be unveiled over the coming week.

LG has also created a series of 'quirky' idents for E4, Channel 4 and a dedicated YouTube channel. They are based on a spoof online American soap opera called The Young & The Connected.

Head of Brand at LG UK, Paul Meadows, said, "These new initiatives highlight the growing popularity of social networking and our increasing focus in that area. Young people today communicate with their friends and the world around them via social networks and the quirky The Young & The Connected TV idents we have created are a fresh and fun way of dramatising that."

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