Launch of Marketing Measurement Tool Habble Offers New Brand Insight
Teen virtual world Habbo has recently deployed a measurement tool called Habble, to give brands greater insight into ad effectiveness through enhanced targeting and tracking. They first announced plans for the new tool when it relaunched the site in August.
Phil Guest, senior VP of Global Ad Sales at the Habbo parent company Sulake, said, "Habble helps brands understand if a message is getting through. To engage with young people, brands first need to become part of the conversation and this new tool provides another level of insight to this hard to reach demographic."
The usefulness and potential for success of Habble is gaining ground following the MTV trial of the service in September. Their campaign around the MTV European Music Awards found that conversations about MTV were up 371% in the UK and 762% in the Netherlands. MTV were satisfied that they had gained valuable insight into their target audience.
