Latest Luxury Retailer to Go Digital is Harrods
Luxury retailer brand Harrods is now looking to build a "long term global presence" by launching a host of new digital initiatives that include a transactional mobile site and online magazine.
Following their release of a GPS-based app to help in-store shopping earlier this year, Harrods is planning to give their customers the ability to buy their products via mobile and tablet devices by autumn.
Their upcoming online magazine at harrods.com will mainly focus on fashion. It is scheduled to launch next month.
Director of Harrods Direct, David Worby, commented: "These moves form part of our strategy to ensure harrods.com is at the forefront of growth in the online luxury sector over the next five years, not only preparing harrods.com for increased demand but looking to give the brand a greater global online presence."
According to last month's Martech IT in Retail report, the UK's top 100 retailers are all looking to increase their spend on mobile and ecommerce over the next year.
Harrods is now stepping into the digital arena to compete with rival brands such as John Lewis, which already has a mobile-optimised transactional site, and Debenhams, who have launched an iPhone app.