John Lewis Feels Christmas Cheer with 2013 Weekly Sales Record of £111m
John Lewis has revealed that its weekly sales have topped £110m for the first time this year - the retailer credits their online and in store 'Countdown to Christmas' marketing for the impressive profits.
The marketing push included a number of events aimed to grab consumer attention as people start preparing for the festive season, such as launching a dedicated Christmas shop at their flagship Oxford Street store last week and other pop-up boutiques.
They also focussed on generating online buzz with a competition plus "the bear and the hare" animated Christmas ad (which has garnered 8.3 million views on YouTube thus far).
Director of Selling Operations at John Lewis, Maggie Porteous, commented: "Across the country our partners have been working hard to give customers a weekend full of festive fun and our Christmas TV ad continues to get lovely responses."
Additionally, the escalating winter weather resulted in strong sales of outerwear stock, while the John Lewis electricals department was given a boost by the launch of Microsoft's new Xbox One console (it sold out within two hours of being available online).