Internet Sees 46% Increase in Worldwide Searches
Research by the company ComScore has revealed that number of searches worldwide increased by 46% year on year to 131bn in December 2009 - this is the equivalent of 4bn searches conducted every day.
The UK accounted for 6.2bn searches in December, which was an increase of 35% year on year. The biggest single market was the US, which represented 17% of all searches globally.
Google continues to stay ahead of the race with 66.8% of the global search market. Search queries via Google increased by 58% year on year to 87bn in December.
Microsoft, which launched its Bing platform in June, saw the biggest global increase, with 70% growth year on year in December, from 2.4bn to 4.1bn searches.
Some 1.5bn searches were conducted through social network Facebook, increasing by 54% year on year.
Jack Flanagan, executive VP at ComScore, said, "The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide. Search is clearly becoming a more ubiquitous behaviour among internet users, which drives navigation not only directly from search engines but also within sites and across networks."
