Google Supports Advertising Association's Project to Rebuild Public Trust

The Front Foot Project was launched by the Advertising Association in October, after it conducted research that found just 14% of UK consumers trust advertising.

The foundation has a £2m funding target for the advertising industry and has already raised £250,000, according to reports. While Google has not announced how much it will be investing, it had provided public support for the cause. The move is seen as part of its strategy to soften the Google image in the eyes of the industry and public.

Matt Brittin, managing director of Google UK, said, "Google relies on targeted, useful and trusted advertising to fund our search engine and all our products. We're very pleased to give our support to the Advertising Association and its work to research and improve confidence in advertising and we look forward to working with the other members of the AA to ensure the UK remains a world leader in advertising."

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