Google Adds Product Review Content to Search Results

Google has partnered with social commerce company Bazaarvoice to integrate product review content into product searches, web searches and AdWords ads.

Bazaarvoice CEO, Brett Hurt, has said the move is centred around the fact that people increasingly rely on information from their friends and peers to decide on purchases. "Google is affirming the power of social commerce with this partnership to integrate our reviews into Google.com as well as throughout product search and advertising vehicles," he explained.

Users will now be shown full-length reviews with branding during Google product searches, while Google web search results will show previews of reviews and AdWords will include aggregate star ratings.

This review content will feature on the Google search and ad properties only for clients of Bazaarvoice that have opted into the service.

Jon Rudoe, Head of Retail at Ocado which is a major client of Bazaarvoice, has approved the move, saying, "Google's decision to integrate such review content is a smart one and highly welcome. For us, it should mean more people viewing online food shopping with a greater amount of confidence."

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