Film4 Launches First Multiplatform Content Commission
Film4 have been working with interactive agency Hide&Seek on a new digital commission which centres on the film and online hub 'Dreams Of Your Life'.
The film itself is due for a theatrical release on December 16th, with multiplatform elements available online to encourage viewers to explore some of its issues and themes.
Users will be able to interact via questions and answers, with personal details being used to make their experience more tailored, although the creators are quick to point out that no personal information will be seen or retained.
Hilary Perkins, Multiplatform Commissioning Editor for Drama and Film at Channel 4, commented: "This project is the first time multi-platform content as been commissioned from the start, and represents our plans to bring digital to the heart of Film4."
To enhance the user experience and encourage interaction between the film and its online elements, a number of interactive tablets will be handed out in the foyers of cinemas where the film is being screened.
Ms Perkins added: "The story evokes an immediate visceral response and we wanted to tap into the feelings provoked by the film."