Ebay Launches Ad Campaign for Its New Fashion Outlet
Online retailer and bidding site Ebay has unveiled an ad push to raise awareness of its new Fashion Outlet section. The multi channel campaign will focus on the significant discounts available for a range of fashion items and clothing.
The strapline for the campaign is 'The clothes you love, direct from the brands you love'. A number of high street clothing brands and retailers that will now sell directly within Ebay's Outlet section include Kookai, House of Fraser, Office and Superdry.
VP of Marketing for Ebay in Europe, Alex von Schirmeister, said, "We've been the number one clothing site in the UK for many years. The campaign communicates an exciting way buyers can get great deals on fashion, while also reaching out to shoppers passionate about brands and bargains who might not always consider Ebay."
The multi channel campaign will run as an initial burst from 3 May to 30 June. It includes press, outdoor, online display, email marketing, PR and social media.