Dettol Unveils Online Campaign for Mothers and Children
Established brand Dettol has launched a marketing strategy to target new mothers and communities as well as boost funds for a charity called Save The Children.
The campaign, which features the strapline "Mission for Health", involves the unveiling today of a new website and Facebook page.
The www.dettol.co.uk/missioforhealth website is designed with the intention of helping mothers create a healthy home - to this end it offers useful tips and articles. It also features expert advice such as from Dr Dawn Harper of Channel 4's Embarrassing Bodies, BBC's Secret Tourist and Watchdog hygiene expert Dr Lisa Ackerley, and others.
Dettol has a target of £20,000 for its charity drive - it will donate 20p to Save The Children for every person who "likes" the Mission for Health Facebook page.
The Reckitt Benckiser owned brand will also provide schools with materials that to further the curriculum and help children develop healthy hygiene habits. In addition, the company is also partnering with Save The Children's initiative to work with health visitors targeting low income families who have had a baby in the past 12 months.