Co-op Unveils Ethical Multi-Channel Campaign

The Co-operative Group is today launching a new multi-channel campaign aimed at encouraging consumers to join them is creating a more sustainable future for the UK.

The TV, press and social media campaign will support the Co-op's recently announced ethical business plan and urge consumers to set up their own co-operative businesses, get involved with community projects, or make simple sustainable changes to their lifestyle by buying ethical products and services such as Fairtrade.

Their first ad is scheduled for tonight at 9 pm. The campaign will show that people from any walk of life can get involved with the co-operative movement. It tells the story of the first successful retail co-operative launched in 1844 to present day co-operatives such as community owned wind-turbines, football clubs and film-maker co-operatives.

Group Chief Executive of The Co-operative, Peter Marks, commented: "We are beginning to see momentum again at grassroots level, but the opportunity is much bigger. Co-operatives alone are not the answer, but sitting alongside other business and service models, they can help address the unprecedented social, economic and environmental challenges facing the country".

The Co-op plans to grow its membership from 6m to 20m by 2020, double its financial support for renewable energy and provide the world's first ethical insurance products.

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