Continued Positive Ad Growth Into 2012 Predicted
The Aegis-owned media agency network Carat has announced they predict the global advertising spend will see a strong growth of 6.2% in 2012.
Factors which are fuelling this boost include the London Olympics and US presidential elections.
Carat's updated ad spend figures show the market experienced a "stronger-than-expected rebound" in 2010. Worldwide markets saw a 5.4% growth increase which exceeded the 3.9% growth forecast in August last year.
Growth for 2011 has also been revised upwards from 4.7% to 5.7%.
Jerry Buhlmann, Chief executive of Aegis, commented: "Carat's global forecasts, published today, underline that last year's recovery in most major advertising markets, is set to continue in 2011 and 2012. Growth will be supported by the stronger than expected advertising recovery in the US and the continuing high growth in the faster-growing regions of the world, particularly Asia Pacific."
These positive forecasts have not however taken into account the recent catastrophic events in Japan - this will have an impact on supplies of components for manufacturers of electronics-based businesses such as smartpones and cars, which could slow growth in Asia Pacific markets.