Cider Brand Frosty Jack Unveils User-Generated Digital Campaign plus iPhone App
The Frosty Jack cider brand has now launched a user-generated digital campaign which centres around a website called Anti Conventional. In conjunction, it has also released an iPhone application called Anti iTag, which allows users to upload artwork and videos with anti-conventional messages to the site, Twitter and Facebook.
Brand Manager for Frosty Jack, Helen Jones, commented, "Frosty Jack's cider is a fun brand for people who don't want to conform to the mainstream. The anti-conventional campaign is about expressing that feeling of going against the norm in a fun and creative way."
To create the campaign, Frosty Jack's partnered with digital production company Ricemedia.
MD of Ricemedia, Paul Rice, said, "With the app, if users see something they think is ironic or funny, they can photograph and upload it in an instant with their own unique tag added to it."
The digital campaign also includes TV ads aimed at directing people to the Anti Conventional website and app.