Christmas Digital Campaign Gives Littlewoods Massive Conversion Rise
Following a highly successful digital campaign over the Christmas period, retailer Littlewoods has enjoyed a 200-300% conversion increase.
The campaign combined anonymous first party data with real-time retargeting technology. Data was captured over the past six months by Littlewoods' owner, Shop Direct Group, as leverage to optimise previous behavioural and purchase history information to provide the most relevant products and offers for each user.
Based on the combined data, selections were made from hundreds of templates and sub-templates for consumers, meaning for example that if a user was searching in the fashion section a relevant fashion ad would be displayed.
Shop Direct Group's Head of e-Commerce, James Balmain, commented: "This combination has led to massively increased performance. That's the groundbreaking bit and the results have been astounding. It's probably the most successful digital campaign we have done in terms of return on investment off the back of a significant buy. It has really driven click through rates and conversions."
He added: "We've used a raft of new technology to effectively put competition in the market and maximise our reach."