BT Vision TV Service Given Branding Facelift
BT has now revamped the brand identity for its pay-TV service BT Vision to boost subscriber uptake of the service by giving it more "personality".
The overhaul entails a new logo and colour scheme design to wrap around its range of entertainment, sport, film, music and children's channels.
The new design, by ManvsMachine and Proud Creative, centres around a triangle on the logo, which represents the 'v' for Vision and also symbolises a play button.
Director of TV, Programming and Creative at BT Vision, Michael Barry, commented: "This is a big step forward in establishing a true identity for our television service. It allows us to build on existing BT brand awareness, with more than a nod to the world of entertainment. We consider our platform and player in the same way as a channel, where we create moods, seasons and themes that reflect a huge range of ever changing content."
BT Vision was originally launched in 2006, with the target of attaining between 2 million and 3 million customers by 2010. The current number of subscribers to the service currently rests at 600,000, with their main rival being Virgin Media who announced 3.8 million TV customers in the second quarter of 2011.