BBC Encourages More People to Go Online With New Ad Campaign

Complementing the Get Online Week national initiative which runs 18-24 October, the BBC has launched a campaign called First Click to target the estimated 9.2m people in the UK who have never used the internet.

Each promotional trail of their campaign will direct the public to a dedicated BBC First Click Advice free helpline where they can get information about beginner computer courses in their local area.

BBC Head of Marketing for Future Media & Technology, Catriona McGrath, commented, "Our single biggest insight (based on a major recent survey) was that a claimed lack of interest in the internet frequently masked other barriers, such as lack of confidence in using it or even a dislike of formal learning... The campaign is about reassuring people that they're not alone in thinking they might be too old or unskilled to learn how to use the internet."

He added, "We filmed real people who had taken that step online, rather than using actors... By showing our audiences people just like themselves already online and loving it, we aim to demonstrate just how easy it is to get online."

« return to news section

Get a Quote


"Very impressed with the level of service we received. Found Commercetuned to be very professional, knowledgable and always went the extra mile to achieve the best results for us. We will certainly be using them again, our rankings improved beyond our expectations in a relatively short amount of time. The type of company that once found you never want to let go of!" Read more...