Asda Launches Same Day Click & Collect Trial at Six London Tube Stations

Asda is continuing to boost its brand visibility and on-demand service availability by launching a click-and-collect trial across six London Underground stations.

The supermarket giant views click-and-collect as a strategy for breaking into parts of the UK where its market share is low but where consumer demand is high, particularly in London and the south east. Asda aims to increase the number of its click-and-collect locations from 218 to over 1,000 in the next five years.

In partnership with Transport for London (TfL), Asda's click-and-collect service will soon be available at six tube station car parks in the coming weeks, allowing customers to use the Asda app to order by 1pm and take delivery after 4pm from their local collection point.

The click-and-collect trial will cover the East Finchley, Harrow and Wealdstone, High Barnet, Highgate, Stanmore and Epping stations.

Retail director at Asda, Mark Ibbotson, has stated that this initiative will allow for a more value-driven proposition to those from premium convenience stores that commuters normally visit.

He commented: "Customers in the south east tell us that they want the prices and quality provided by Asda value but they can't access it easily. This tie-up with TfL solves that."

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