AOL UK Teams Up With ITN to Boost Its Online Appeal

Internet & Media giant AOL has taken on ITN (Independent Television News) for its UK division to boost itself as a leading destination portal by providing improved online content.

AOL UK will work with ITN to create appealing video content - news, lifestyle and entertainment - for its site. There will now be a range of new video clips offered daily. These will run from 60 seconds to six minutes.

Head of AOL in Europe, Kate Burns, said, "ITN is a leading provider of a wide range of high-quality video content and this deal builds on our strategy to inform, entertain and connect with our users."

She added, "By bolstering video across the AOL UK platform, we're offering advertisers even more opportunities to reach our engaged audiences as we programme the most compelling multimedia experiences across our rich, topical and trusted content."

This move is part of an increased push by AOL UK to improve their online site offerings and bolster public appeal.

« return to news section

Get a Quote


"Very impressed with the level of service we received. Found Commercetuned to be very professional, knowledgable and always went the extra mile to achieve the best results for us. We will certainly be using them again, our rankings improved beyond our expectations in a relatively short amount of time. The type of company that once found you never want to let go of!" Read more...