Accessorize To Launch Standalone Ecommerce Website
Parent company and clothing retailer Monsoon has made the decision to create a separate ecommerce website for its Accessorize division as part of a push on its plans for global expansion.
The two brands will now be separate online entities, to match the separate retail stores that customers are familiar with on the high street. Monsoon is also hoping to continue the steady growth of their online sales, which doubled in 2009, through this move.
The ecommerce platform Venda has been chosen to create the new Accessorize online shop, which will also include added touches such as behavioural merchandising and social interaction features. Once launched, the website will be available for retail across Europe in five languages.
CCO of Monsoon and Accessorize, Steve Back, commented on the upcoming launch with the statement, "By creating an online experience similar to walking into an Accessorize store, the return on investment from the online opportunity is sizeable."