News

UK Creative Agencies to Pitch for New Google Ad Campaign 11 March 2010
Google is currently directly approaching a number of UK creative agencies with a view to inviting a select few to pitch for their planned upcoming ad campaign.
2010 Sees US Online Ad Spend Overtake Print Spend For the First Time 09 March 2010
The California-based publishing research firm Outsell undertook a survey of 1,008 US advertisers in December, which has demonstrated that the US online ad spend will exceed its print counterpart for the first time this year.
Smaller Web Browsers Demand Microsoft Display for Fairness 05 March 2010
Six software firms have complained to the EU, saying that a huge proportion of the public do not realise their programs are on offer as an option in Microsoft's browser choice screen.
Big Brands Unconvinced Twitter's New Search Ads Are Worth It 04 March 2010
While micro-blogging site Twitter has reported they are close to launching a new ad model for their search results, many leading brands are unsure as to whether it will be viable.
Google Steps Up the Pace with Latest Picnik Buy 02 March 2010
Google is kick starting its legendary record of acquiring promising startups once again by announcing its third deal in three weeks - the photo editing site Picnik.
The BBC to Axe Half Its Website and Two Radio Stations 26 Feb 2010
According to a report in the Times, the BBC will undergo a strategic review which will see a 25% reduction in staff numbers and the closure of half its website.
European Commission to Investigate Claims of Google Search Fraud 24 Feb 2010
The European Commission is opening a preliminary investigation on Google after allegations of anti-competitive behaviour surfaced from three European companies.
Italy Convicts Three Google Executives for Privacy Violations 24 Feb 2010
An Italian Court has convicted three Google employees for breaking their countries privacy law by not seeking the consent of all parties involved before allowing a posting on Google Video to go online.
Google and China to Resume Talks 23 Feb 2010
Google and Chinese officials are set to resume talks about whether Google's China search engine will be able to perform without censorship.
Microsoft Launches Website to Target Pre-family Men 23 Feb 2010
Following research that 99% of young men use the internet every day, Microsoft has launched a new website called 'Him'.
Marmite Uses Facebook's Sampling Ad Format to Boost New Product 19 Feb 2010
The FMCB brand Marmite has taken Facebook's Sampling Ad Format on board to get social networking users to test their new savoury cereal bar range.
Women Found to Surpass Men in Valentine's Day Searches 18 Feb 2010
Traditional Valentine's Day marketing has long revolved around enticing men to buy products for their wives and girlfriend.
Google and Yahoo Do Battle With Australian Government over Censorship 17 Feb 2010
Google and Yahoo are contesting the Australian government's proposal to install internet filters that would block access to unrated books and movies.
Watchdog says Google Buzz is Breaking Privacy Laws 17 Feb 2010
The Electronic Privacy Information Centre (Epic) has lodged a complaint with the US Federal Trade Commission (FTC).
EU Approval of Yahoo-Microsoft Search Deal Expected This Week 17 Feb 2010
Conventional wisdom has it that the European Commission (EC) will approve the proposed Microsoft and Yahoo search deal later this week.
Dating Site MySingleFriend Launches Ad-funded TV Show Online 16 Feb 2010
Website service MySingleFriend.com has previously used the YouTube channel to provide light-hearted video clips offering dating and relationship advice.
Facebook Beats Google in Directing Web Portal Traffic 16 Feb 2010
Some experts believe that social media has the potential to direct more web traffic than search engines as people increasingly receive their information based on recommendations from friends and family members.
Google Fights for Digitised Books 13 Feb 2010
Google has filed a 67 page document in a US court contesting the US Department of Justice's blockage of their plans to use its digitised files to make out-of-print books available to readers by printing them on demand.
Iran Blocks Gmail in Attempt to Quell National Unrest 11 Feb 2010
In an attempt to quash the huge wave of protests that mark the 31st anniversary of the Islamic Revolution, the Iranian government announced that it would block access to Google's Gmail.
Government Site Business Link Seeks Profile Boost through Social Networking 11 Feb 2010
Business Link, the UK business advice portal funded by the Government, is now launching social networking campaigns and increasing its search spend in the hopes of significantly raising its profile amongst the public.
Google Launches Buzz Social Media Platform 10 Feb 2010
Search engine giant Google has unveiled its social media offering which allows users to post status updates and share content through their Gmail.
Google Battles the Great Firewall of China 09 Feb 2010
Last month, Google accused China of hacking into the email accounts of human rights activists.
Spanish Telecom Considers Charging Search Engine for Service 08 Feb 2010
In an interview, Spanish network Telefonica's CEO Cesar Alierta said that 'Search engines use our network, without paying anything for it.'.
Facebook Marks 6 Years with Home Page Makeover 05 Feb 2010
To commemorate its 6th birthday, social network giant Facebook has unveiled a relaunch of its home page.
Telegraph Changes Tactics from Chasing New Users to Improving Channel Quality 04 Feb 2010
The publisher Telegraph Media Group has announced it is now focusing on increasing its content quality Telegraph.co.uk instead of chasing new website visitors.
"China's Yahoo" Posts Record Profit for 2009 02 Feb 2010
Sohu posted the record profit of $515.2 million for 2009, a 20% gain from 2008.
Adobe Condemns Misuse of Flash Cookies for SEO Marketing 02 Feb 2010
Software designer Adobe recently decried the use of its Flash graphics framework as a tool to provide marketing data for search engine optimisation.
Sports Star Viral Video Helps Nike Fight Aids 02 Feb 2010
Sports product giant Nike has launched a viral film for its campaign to combat Aids in Africa. It features sport stars Andrei Arshavin, Kobe Bryant and Maria Sharapova.
Amazon's Kindle E-Reader Boosts 71% Rise in Q4 Profits 29 Jan 2010
Amazon has attributed its leap in profits mainly due to the popularity of its Kindle product. They have achieved a net profit of $384m (£238m).
Comparison Sites Lose Market Shares Despite Recession 28 Jan 2010
According to research revealed by the Mintel Internet Quarterly Report, consumer use of comparison sites has dropped in the last year, despite expectations of a rise in use as consumers search for lower prices due to the recession.
Yahoo Announces its Optimism for 2010 27 Jan 2010
Internet major player Yahoo expects to post its first revenue increase in six quarters for the first three months of 2010, after seeing demand for premium display advertising improve "significantly" in the final quarter of 2009.
Global Searches Experience Significant Growth in 2009 26 Jan 2010
A recent report from comScore reveals that the number of searches worldwide increased by 46% in 2009. 131 billion searches were conducted in the month of December alone.
Internet Sees 46% Increase in Worldwide Searches25 Jan 2010
Research by the company ComScore has revealed that number of searches worldwide increased by 46% year on year to 131bn in December 2009 - this is the equivalent of 4bn searches conducted every day.
UK Online Retail Sales See £5.46 Billion Consumer Spend in December 22 Jan 2010
According to the IMRG Capgemini e-Retail Sales Index, UK online sales grew by 3.8% between November and December, which would be the equivalent of every person in the UK spending £88.93 online in December.
Google uses Search Engine Technology to help Haitian Earthquake Victims 22 Jan 2010
Google was among the first technology firms to respond to the disaster in Haiti. Its search engine optimisation (SEO) tools have become an essential to the coordination of relief efforts so that the information is available in one source and not spread out all over the web.
IPA Bellweather Reports says Ad Sector Recovery Lead by Online Spend 18 Jan 2010
The latest Bellweather Report published this month by the IPA (Institute of Practitioners in Advertising) brings cautious optimism for UK Ad Sector recovery with statistics showing the rise in online budgets for the second quarter running.
New Website Snatter Launches to Maximise Social Media for Retailers 15 Jan 2010
The Snatter service works by giving online shoppers discounts on purchases in return for posting links to retailers on their social networking pages.
Search Engine Marketing Gaining in Popularity, Survey Shows 13 Jan 2010
A new study, conducted by Covario, reports that search engine marketing increased by 16 percent over the third and fourth quarters of 2009.
Search Engines Could be Exempted from Copyright Laws 12 Jan 2010
Conservative peer Lord Lucas has formally proposed an amendment to the Copyright, Designs and Patents Act 1988 and Digital Economy Bill which enforces copyright infringement charges.
Google Disagrees with Online Ad Tax Proposed by French Government 08 Jan 2010
The French Culture Ministry has announced it is considering introducing a tax on online advertising tax for major social networks and search engines, including Google and Facebook, to increase its arts funding.
New Online London Data Soon Available Free 07 Jan 2010
The Mayor of London Boris Johnson has announced the launch on 29th January of a free data website called The London Datastore. This information about the city, which was previously found only within City Hall, will now be fully open to the public.
Which? Runs Advertising Campaign to Raise Awareness of Its Impartiality 07 Jan 2010
The online consumer advice provider, Which? has launched an ad campaign to promote its website as the leading source of impartial advice and information.
More Government Services to Go Online under Gordon Brown 06 Jan 2010
Prime Minister Gordon Brown has announced plans to bring the majority of large transactional Government services online within the next five years.
Facebook Gives Members a Tool to Tackle Offensive Content 06 Jan 2010
The social network Facebook, which reached 350m users worldwide last year, has launched a new tool which allows members to monitor and act on offensive content.
Google Loses Claim to Domain Name 31 Dec 2009
Mediators of the National Arbitration Forum have dismissed a claim made by Google against Canadian company groovle.com demanding they transfer their domain name to it because it is too similar to theirs.
Facebook Rivals Twitter with Roll Out of Real-Time Search 31 Dec 2009
In June 2009, Facebook revealed it was building a new real-time search that would rival Twitter Search. In December it has made good on this promise by deploying this new search technology which will crawl the last 30 days of news feed activity.
Ofcom Unveils Rules for Video on Demand 31 Dec 2009
As from 19 December 2009, the new legislation published by UK Media Watchdog Ofcom for Video on Demand (VOD) services will come into effect. These regulations will cover content on such services as BBC iPlayer, 4OD, ITV Player, and Demand Five.
Daily Express Launches Paid-For Online Archive 19 Dec 2009
The Daily Express has created an online archive of over 1.7 million newspaper pages from ever edition it has ever produced. Users will be able to scan headlines and some pictures, but will be charged for deeper access to archive material that reaches back to the newspaper's first edition in 1900.
Launch of New MySpace Music Service Boosts Traffic and Record Label Pockets 19 Dec 2009
MySpace Music is a service that will be jointly operated by News Corp.'s MySpace and three out of the four top record labels. Since its launch, My Space traffic has seen a jump of more than 10%, with further growth predicted through a planned viral campaign.
Media Agencies Confident About Online Ad Budgets in 2010 19 Dec 2009
This year's New Media Age annual survey of leading Media Agencies sees the sector as 'confidently optimistic' about the growth of display and search budgets in 2010.
Sport Portal Soon to be Launched by YouTube 12 Dec 2009
Google-owned video site YouTube has recently signed a multi-territory deal with SportAccord, a body which represents international sports federations, to create a Sports Hub.
Launch of Marketing Measurement Tool Habble Offers New Brand Insight 12 Dec 2009
Teen virtual world Habbo has recently deployed a measurement tool called Habble, to give brands greater insight into ad effectiveness through enhanced targeting and tracking.
AOL Unveils New Brand Identity 12 Dec 2009
Following from their split with Times Warner this month, AOL is now rolling out a fresh brand presence. First revealed in November, the AOL portal now features its updated revamp designed by brand consultancy Wolff Olins..
Reuters Unveils Revamped Website 05 Dec 2009
The well established news website Reuters has recently undergone a revamp, designed to provide more streamlined and intelligent content to business professionals.
YouTube Launches Full-Length TV Episodes in UK 05 Dec 2009
In a move to tap into the increasing online demand for full-length television programmes, YouTube has recently launched a new Shows section which will broadcast TV episodes from 60 providers, including Channel 4 and ITN News.
Google Poses Potential Threat to UK Property Aggregators with New Portal Plans 05 Dec 2009
Google, with a history of launching services first in the US and then rolling them out to other global markets if successful, already provides a property portal service in the US and Australia whereby users, or estate agents, can upload details of properties for sale onto Google Maps.
BBC Review Highlights Need to Streamline Online Content 28 Nov 2009
The review, which started in July, is part of the BBC Trust's aim to re-shape itself with "appropriate limits" on its activities and ambitions. It will see a streamlining of their online services which will see a number of their sites being scrapped.
Google Supports Advertising Association's Project to Rebuild Public Trust 28 Nov 2009
The Front Foot Project was launched by the Advertising Association in October, after it conducted research that found just 14% of UK consumers trust advertising.
New Technology by Virgin Media to Measure Illegal File Sharing 28 Nov 200
The ISP Virgin Media is set to employ a newly developed analytics tool called CView to monitor how much copyrighted material is unlawfully shared between web users.
3am Site's Radical Switch from Disavowing SEO to Keyword Stuffing 21 Nov 2009
In a matter of 3 months the Daily Mirror's 3am.co.uk gossip site has switched from swearing off SEO and promising to concentrate on building a loyal audience to stuffing its HTML titles with as many keywords as possible.
Twitter Changes Its Home Page Strategy 21st Nov 2009
The question tag line that previously greeted users on the home page of the micro-blogging site Twitter used to be 'What are you doing?'. This has now been replaced by 'What's happening?'.
O2 Opens Doors to Pitches for Best Solution Digital Marketing Agency 21 Nov 2009
The telecoms network O2 is currently reviewing its digital marketing strategy with the goal of appointing an agency early next year.
Newspaper Tactic Highlights Increase in SEO Trend over Paid Search 13 Nov 2009
Recent changes in the online industry show that a number of high profile businesses are moving away from paid search in favour of SEO (Search Engine Optimisation).
Virgin Trains Website Sees User Experience Revamp 13 Nov 2009
The Virgin Trains website was relaunched yesterday with not only an appealing new look and feel, but with a vastly improved user experience.
Times Set to Charge for Online Content from Spring 13 Nov 2009
Despite Rupert Murdoch's admission last week that his plans for a shift to paid-for instead of free news content are likely to be delayed from the original June deadline, Times Online is to introduce pay walls as early as Q1 2010.
Online Advertising No Longer the 'Poor Cousin' of TV 13 Nov 2009
A recent report has shown that online advertising has overtaken television expenditure for the first time.

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A key element to ensuring that our business grew to its maximum potential, required good search engine exposure, across a number of different "key search words". Having launched our site, we found it near impossible to obtain a high ranking in any of the major search engines, and had to rely on pay per clicks. ... Read more...