News

Google Chrome Browser Creates Personalised Music Video
Google, together with the band Arcade Fire, has finalised the functionality which allows users to create a personalised music video using HTML5, Google Maps and the latest in browser technologies.
Ebay Launches Press Campaign for Fastest Growing Sales Channel
Online auction giant Ebay is set to raise public awareness that its new direct sales channel named Fashion Outlet will allow consumers to save up to 70% on branded and high street fashions.
New Survey Shows Most People Find Online Ads Unappealing
Digital media research company Connect Insight have completed a study which finds that online advertisements annoy the majority of users.
New Met Police Website Reaches Out To Young People
A new site called Safe has been launched by the Metropolitan Police to engage with the younger generation for the first time ever.
Ofcom Reveals Latest Study on UK Media Consumption
The annual Communications Market Report by Ofcom which reports on the UK's radio, TV, internet and telecoms industries has revealed there is a growing trend for consumer attraction to media diversification.
Facebook Unveils 'Places' Service
A new service launched by Facebook will allow users to check into places based on their location.
News International Continues Paid Content Transition
News International is to continue its subscription strategy by placing News of the World online content behind a paywall by October.
On-Demand Streaming Content Sees Absolute Rise in Popularity
According to their latest report, the Absolute Radio Network has grown in online popularity, with 11m hours of on-demand streaming content accessed by listeners in July. This is a 31% increase from June.
Yahoo Adds New Travel Service for European Market
US company Yahoo will now be offering visitors the ability to search for and book holidays through Expedia on their website travel pages. The two signed this deal to cover leading European markets.
MySpace Set For Major Overhaul
Leading social networking site MySpace has appointed San Francisco-based agency Pereira & O'Dell to manage all marketing and create a new logo for a global relaunch of its brand.
Survey Reveals Most Popular UK Email Marketers
The survey of 1000 UK consumers carried out by the IAB and iCD has shown that Tesco, Amazon and Marks & Spencer are the most popular email marketers.
Research Points to Facebook Reaching UK Saturation
Research carried out by Experian Hitwise has revealed the growth of Facebook in the UK in terms of how long users spend on the site and page views has significantly slowed in the last six months.
Behavioural Targeting Gains in Popularity But Needs Clarification
The behavioural targeting industry in Europe has gained momentum in recent months. Eyewonder has unveiled a "predictive targeting" technology, placing it in direct competition with US marketing body AudienceScience, who in turn have recently acquired their German rival Wunderloop to widen their European reach.
The Hut Group Boosts Marketing Team
The Hut Group, who run a portfolio of online retail sites that include WH Smith, Tesco, LoveFilm Asda, Argos Entertainment and Zavvi.com, are growing their marketing team in a bid to expand revenue streams.
Study Finds Consumers Prefer Word Of Mouth to Social Networking
A study of more than 2 000 people by Affilinet has revealed that when it comes to sharing online deals and discounts, consumers prefer word of mouth.
Free Digital Content Strategy Boosts DMGT Revenue Results
Owner of the Daily Mail and Metro DMGT has said it is trading above expectations, with underlying revenues up by 4%.
Music Community Site Tunited Pushes Brand Awareness
Tunited, the newly formed online music community site dedicated to unsigned bands, will now be raising their brand identity through a social networking and blogging campaign.
Ofcom Survey Reveals Consumers Mislead By ISP Broadband Advertising
Communications industry regulator Ofcom has conducted a survey which finds that 97% of UK consumers don't get the levels of broadband service promised to them by ISPs.
Accessorize To Launch Standalone Ecommerce Website
Parent company and clothing retailer Monsoon has made the decision to create a separate ecommerce website for its Accessorize division as part of a push on its plans for global expansion.
UK Consumers Give Thumbs Down To Paid Online Content
KPMG has released a report which shows that the British public are less accepting of paid digital content than the rest of the world.
Google Under Pressure Over Wi-Fi Privacy Breach
While collecting data for their Street View cars project, Google have come under fire over code that captured personal data from unsecured Wi-Fi networks.
AOL UK Teams Up With ITN to Boost Its Online Appeal
Internet & Media giant AOL has taken on ITN (Independent Television News) for its UK division to boost itself as a leading destination portal by providing improved online content.
Growth Predicted for Online Advertising Spend
Publicis-owned Zenith Optimedia has forecast a 3.5% growth in global advertising for this year.
LG Reveals New Phase for Media Campaign
Leading electronics brand LG is launching the next step in their Life's Good campaign to promote the accessibility of technology to the public.
Ebay Launches Ad Campaign for Its New Fashion Outlet
Online retailer and bidding site Ebay has unveiled an ad push to raise awareness of its new Fashion Outlet section.
Amazon's Kindle Popularity Aids in 68% Profit Climb for First Quarter
Online retailer giant Amazon has posted a rise in profits of £194.6 million for the first quarter of 2010. Their sales have risen 46% to 4.64bn during the three months to the end of March.
Google Adds Product Review Content to Search Results
Google has partnered with social commerce company Bazaarvoice to integrate product review content into product searches, web searches and AdWords ads.
Tesco Announces Online Boost in Sales Revenue
Grocery giant Tesco has seen their web revenues rise by 14% in the 12 months preceding 27th February 2010. This has given their annual profits a 10.1% boost to £3.4 billion.
Microsoft and PepsiCo Launch Ad Campaign to Kick Off World Cup
A global integrated ad campaign has been launched by Microsoft Advertising and PepsiCo ahead of FIFA's upcoming World Cup in June.
Potential Closure of Bebo Threatens Brand Communities
Parent company AOL announced last week that it will close its social network platform Bebo if a buyer can't be found by May.
Twitter Announces New Advertising Model
Social Networking platform Twitter has unveiled an advertising strategy to monetise itself further.
Electoral Commission Brings Facebook On Board to Attract Young Voters
The Electoral Commission is encouraging 18-24 year olds to vote in the General Election using Facebook.
Orange Measures Online Advertising Effect on Sales Beyond Last Click
Telecommunications company Orange is one of the first brands to provide concrete data, using an attribution weighting model, on how much budget can be saved by measuring the effect online advertising has on sales beyond the last click.
Best Western Launches £1m Repositioning Marketing Campaign
Best Western Hotel Group has launched a major integrated marketing campaign to raise their brand awareness in the UK.
Mid Staffordshire Report Welcomed By HSMR Pioneer
Dr Foster has welcomed the independent report, chaired by Robert Francis QC, into Mid Staffordshire Hospitals NHS Trust.
Yahoo Ramps Up Its Original News Content
Yahoo is currently investing in the development of its US news coverage by hiring journalists from titles such as The New York Observer and Washington Post to source and write original content for their website.
Lib-Dems Launch Guerilla Marketing Campaign
The Liberal Democrats have partnered with media agency Iris to launch an online 'unbranded guerrilla marketing' campaign which will aim at undermining the messages of the Conservatives and Labour parties.
Yahoo Says Optimising Sites Is Crucial for Effective Marketing
A recent survey undertaken by Yahoo and conducted by Appetite over the last five months has showed that almost a quarter of respondents surveyed (22%) regularly use their mobiles, TVs and PCs to access content simultaneously.
The Times and Sunday Times To Start Charging For Online Content from June
A new paywall will see access to The Times and Sunday Times online content charged at £1 for a day or £2 for a weekly subscription.
Ryanair Steps Up Online Marketing with Social Media Engagement for Their Website
Budget airline Ryanair is launching its first social media push by developing an online travel community and boosting content across its website.
Specsavers Launches Digital Campaign That Parodies Lynx Ad
Vision specialist Specsavers has unveiled a new digital campaign on MSN - it will be released for the first time today on the MSN home page and is designed to complement its Specs Effect TV ad, which first aired last week.
YouTube Accuses Viacom of Covertly Uploading Copyright Infringing Content
A court controversy is building as YouTube accuses media giant Viacom of secretly uploading content to their site.
Brits Want To Get Away From It All. DJS Research Helps Remote British Overseas Territory Attract Retirees
St Helena is one of the most remote islands in the world and is currently only accessible by sea.
Rent.com Finds Most Americans Would Prefer to Live in an Eco-Friendly Home
With the 40th Anniversary of Earth Day on April 22 quickly approaching, eco-friendly living has increasingly become a popular topic of conversation. In honor of the holiday, Rent.com, has commissioned a national survey to measure Americans' attitudes toward green living.
New Market Research By Tripwire Finds That Only 11% of UK Companies are Currently Certified as PCI Compliant
New independent market research by industry analyst, Redshift Research, on behalf of Tripwire, has found that as the September 2010 PCI DSS deadline looms, only 11% of companies are currently audited and certified as compliant.
CAP Code Extension to Online Advertising Is Praised by ISBA President
Speaking at their Annual Conference 2010, ISBA President Mark Hunter said he welcomed the Advertising Association's proposals to expand the CAP Code regulations.
Walkers Chooses Social Networks over Its Own Sites for Online Marketing
PepsiCo crisp giant Walkers is the latest brand to move away from using campaign sites as the sole focus of its online marketing activity.
Crime Prevention Products Advises Public to Take Personal Safety Seriously
Personal Safety Alarms offer a valuable safeguard against potential attack crimes.
Brands Struggle to Measure Social Networking Return of Investment
Research experts are stressing the difficulty of assessing how brands are perceived on social media platforms, such as Twitter and Facebook.
UK Creative Agencies to Pitch for New Google Ad Campaign
Google is currently directly approaching a number of UK creative agencies with a view to inviting a select few to pitch for their planned upcoming ad campaign.
2010 Sees US Online Ad Spend Overtake Print Spend For the First Time
The California-based publishing research firm Outsell undertook a survey of 1,008 US advertisers in December, which has demonstrated that the US online ad spend will exceed its print counterpart for the first time this year.
Smaller Web Browsers Demand Microsoft Display for Fairness
Six software firms have complained to the EU, saying that a huge proportion of the public do not realise their programs are on offer as an option in Microsoft's browser choice screen.
Big Brands Unconvinced Twitter's New Search Ads Are Worth It
While micro-blogging site Twitter has reported they are close to launching a new ad model for their search results, many leading brands are unsure as to whether it will be viable.
Google Steps Up the Pace with Latest Picnik Buy
Google is kick starting its legendary record of acquiring promising startups once again by announcing its third deal in three weeks - the photo editing site Picnik.
The BBC to Axe Half Its Website and Two Radio Stations
According to a report in the Times, the BBC will undergo a strategic review which will see a 25% reduction in staff numbers and the closure of half its website.
European Commission to Investigate Claims of Google Search Fraud
The European Commission is opening a preliminary investigation on Google after allegations of anti-competitive behaviour surfaced from three European companies.
Italy Convicts Three Google Executives for Privacy Violations
An Italian Court has convicted three Google employees for breaking their countries privacy law by not seeking the consent of all parties involved before allowing a posting on Google Video to go online.
Google and China to Resume Talks
Google and Chinese officials are set to resume talks about whether Google's China search engine will be able to perform without censorship.
Microsoft Launches Website to Target Pre-family Men
Following research that 99% of young men use the internet every day, Microsoft has launched a new website called 'Him'.
Marmite Uses Facebook's Sampling Ad Format to Boost New Product
The FMCB brand Marmite has taken Facebook's Sampling Ad Format on board to get social networking users to test their new savoury cereal bar range.
Women Found to Surpass Men in Valentine's Day Searches
Traditional Valentine's Day marketing has long revolved around enticing men to buy products for their wives and girlfriend.
Google and Yahoo Do Battle With Australian Government over Censorship
Google and Yahoo are contesting the Australian government's proposal to install internet filters that would block access to unrated books and movies.
Watchdog says Google Buzz is Breaking Privacy Laws
The Electronic Privacy Information Centre (Epic) has lodged a complaint with the US Federal Trade Commission (FTC).
EU Approval of Yahoo-Microsoft Search Deal Expected This Week
Conventional wisdom has it that the European Commission (EC) will approve the proposed Microsoft and Yahoo search deal later this week.
Dating Site MySingleFriend Launches Ad-funded TV Show Online
Website service MySingleFriend.com has previously used the YouTube channel to provide light-hearted video clips offering dating and relationship advice.
Facebook Beats Google in Directing Web Portal Traffic
Some experts believe that social media has the potential to direct more web traffic than search engines as people increasingly receive their information based on recommendations from friends and family members.
Google Fights for Digitised Books
Google has filed a 67 page document in a US court contesting the US Department of Justice's blockage of their plans to use its digitised files to make out-of-print books available to readers by printing them on demand.
Iran Blocks Gmail in Attempt to Quell National Unrest
In an attempt to quash the huge wave of protests that mark the 31st anniversary of the Islamic Revolution, the Iranian government announced that it would block access to Google's Gmail.
Government Site Business Link Seeks Profile Boost through Social Networking
Business Link, the UK business advice portal funded by the Government, is now launching social networking campaigns and increasing its search spend in the hopes of significantly raising its profile amongst the public.
Google Launches Buzz Social Media Platform
Search engine giant Google has unveiled its social media offering which allows users to post status updates and share content through their Gmail.
Google Battles the Great Firewall of China
Last month, Google accused China of hacking into the email accounts of human rights activists.
Spanish Telecom Considers Charging Search Engine for Service
In an interview, Spanish network Telefonica's CEO Cesar Alierta said that 'Search engines use our network, without paying anything for it.'.
Facebook Marks 6 Years with Home Page Makeover
To commemorate its 6th birthday, social network giant Facebook has unveiled a relaunch of its home page.
Telegraph Changes Tactics from Chasing New Users to Improving Channel Quality
The publisher Telegraph Media Group has announced it is now focusing on increasing its content quality Telegraph.co.uk instead of chasing new website visitors.
"China's Yahoo" Posts Record Profit for 2009
Sohu posted the record profit of $515.2 million for 2009, a 20% gain from 2008.
Adobe Condemns Misuse of Flash Cookies for SEO Marketing
Software designer Adobe recently decried the use of its Flash graphics framework as a tool to provide marketing data for search engine optimisation.
Sports Star Viral Video Helps Nike Fight Aids
Sports product giant Nike has launched a viral film for its campaign to combat Aids in Africa. It features sport stars Andrei Arshavin, Kobe Bryant and Maria Sharapova.
Amazon's Kindle E-Reader Boosts 71% Rise in Q4 Profits
Amazon has attributed its leap in profits mainly due to the popularity of its Kindle product. They have achieved a net profit of $384m (£238m).
Comparison Sites Lose Market Shares Despite Recession
According to research revealed by the Mintel Internet Quarterly Report, consumer use of comparison sites has dropped in the last year, despite expectations of a rise in use as consumers search for lower prices due to the recession.
Yahoo Announces its Optimism for 2010
Internet major player Yahoo expects to post its first revenue increase in six quarters for the first three months of 2010, after seeing demand for premium display advertising improve "significantly" in the final quarter of 2009.
Global Searches Experience Significant Growth in 2009
A recent report from comScore reveals that the number of searches worldwide increased by 46% in 2009. 131 billion searches were conducted in the month of December alone.
Internet Sees 46% Increase in Worldwide Searches
Research by the company ComScore has revealed that number of searches worldwide increased by 46% year on year to 131bn in December 2009 - this is the equivalent of 4bn searches conducted every day.
UK Online Retail Sales See £5.46 Billion Consumer Spend in December
According to the IMRG Capgemini e-Retail Sales Index, UK online sales grew by 3.8% between November and December, which would be the equivalent of every person in the UK spending £88.93 online in December.
Google uses Search Engine Technology to help Haitian Earthquake Victims
Google was among the first technology firms to respond to the disaster in Haiti. Its search engine optimisation (SEO) tools have become an essential to the coordination of relief efforts so that the information is available in one source and not spread out all over the web.
IPA Bellweather Reports says Ad Sector Recovery Lead by Online Spend
The latest Bellweather Report published this month by the IPA (Institute of Practitioners in Advertising) brings cautious optimism for UK Ad Sector recovery with statistics showing the rise in online budgets for the second quarter running.
New Website Snatter Launches to Maximise Social Media for Retailers
The Snatter service works by giving online shoppers discounts on purchases in return for posting links to retailers on their social networking pages.
Search Engine Marketing Gaining in Popularity, Survey Shows
A new study, conducted by Covario, reports that search engine marketing increased by 16 percent over the third and fourth quarters of 2009.
Search Engines Could be Exempted from Copyright Laws
Conservative peer Lord Lucas has formally proposed an amendment to the Copyright, Designs and Patents Act 1988 and Digital Economy Bill which enforces copyright infringement charges.
Google Disagrees with Online Ad Tax Proposed by French Government
The French Culture Ministry has announced it is considering introducing a tax on online advertising tax for major social networks and search engines, including Google and Facebook, to increase its arts funding.
New Online London Data Soon Available Free
The Mayor of London Boris Johnson has announced the launch on 29th January of a free data website called The London Datastore. This information about the city, which was previously found only within City Hall, will now be fully open to the public.
Which? Runs Advertising Campaign to Raise Awareness of Its Impartiality
The online consumer advice provider, Which? has launched an ad campaign to promote its website as the leading source of impartial advice and information.
More Government Services to Go Online under Gordon Brown
Prime Minister Gordon Brown has announced plans to bring the majority of large transactional Government services online within the next five years.
Facebook Gives Members a Tool to Tackle Offensive Content
The social network Facebook, which reached 350m users worldwide last year, has launched a new tool which allows members to monitor and act on offensive content.
Google Loses Claim to Domain Name
Mediators of the National Arbitration Forum have dismissed a claim made by Google against Canadian company groovle.com demanding they transfer their domain name to it because it is too similar to theirs.
Facebook Rivals Twitter with Roll Out of Real-Time Search
In June 2009, Facebook revealed it was building a new real-time search that would rival Twitter Search. In December it has made good on this promise by deploying this new search technology which will crawl the last 30 days of news feed activity.
Ofcom Unveils Rules for Video on Demand
As from 19 December 2009, the new legislation published by UK Media Watchdog Ofcom for Video on Demand (VOD) services will come into effect. These regulations will cover content on such services as BBC iPlayer, 4OD, ITV Player, and Demand Five.
Daily Express Launches Paid-For Online Archive
The Daily Express has created an online archive of over 1.7 million newspaper pages from ever edition it has ever produced. Users will be able to scan headlines and some pictures, but will be charged for deeper access to archive material that reaches back to the newspaper's first edition in 1900.
Launch of New MySpace Music Service Boosts Traffic and Record Label Pockets
MySpace Music is a service that will be jointly operated by News Corp.'s MySpace and three out of the four top record labels. Since its launch, My Space traffic has seen a jump of more than 10%, with further growth predicted through a planned viral campaign.
Media Agencies Confident About Online Ad Budgets in 2010
This year's New Media Age annual survey of leading Media Agencies sees the sector as 'confidently optimistic' about the growth of display and search budgets in 2010.
Sport Portal Soon to be Launched by YouTube
Google-owned video site YouTube has recently signed a multi-territory deal with SportAccord, a body which represents international sports federations, to create a Sports Hub.
Launch of Marketing Measurement Tool Habble Offers New Brand Insight
Teen virtual world Habbo has recently deployed a measurement tool called Habble, to give brands greater insight into ad effectiveness through enhanced targeting and tracking.
AOL Unveils New Brand Identity
Following from their split with Times Warner this month, AOL is now rolling out a fresh brand presence. First revealed in November, the AOL portal now features its updated revamp designed by brand consultancy Wolff Olins..
Reuters Unveils Revamped Website
The well established news website Reuters has recently undergone a revamp, designed to provide more streamlined and intelligent content to business professionals.
YouTube Launches Full-Length TV Episodes in UK
In a move to tap into the increasing online demand for full-length television programmes, YouTube has recently launched a new Shows section which will broadcast TV episodes from 60 providers, including Channel 4 and ITN News.
Google Poses Potential Threat to UK Property Aggregators with New Portal Plans
Google, with a history of launching services first in the US and then rolling them out to other global markets if successful, already provides a property portal service in the US and Australia whereby users, or estate agents, can upload details of properties for sale onto Google Maps.
BBC Review Highlights Need to Streamline Online Content
The review, which started in July, is part of the BBC Trust's aim to re-shape itself with "appropriate limits" on its activities and ambitions. It will see a streamlining of their online services which will see a number of their sites being scrapped.
Google Supports Advertising Association's Project to Rebuild Public Trust
The Front Foot Project was launched by the Advertising Association in October, after it conducted research that found just 14% of UK consumers trust advertising.
New Technology by Virgin Media to Measure Illegal File Sharing
The ISP Virgin Media is set to employ a newly developed analytics tool called CView to monitor how much copyrighted material is unlawfully shared between web users.
3am Site's Radical Switch from Disavowing SEO to Keyword Stuffing
In a matter of 3 months the Daily Mirror's 3am.co.uk gossip site has switched from swearing off SEO and promising to concentrate on building a loyal audience to stuffing its HTML titles with as many keywords as possible.
Twitter Changes Its Home Page Strategy
The question tag line that previously greeted users on the home page of the micro-blogging site Twitter used to be 'What are you doing?'. This has now been replaced by 'What's happening?'.
O2 Opens Doors to Pitches for Best Solution Digital Marketing Agency
The telecoms network O2 is currently reviewing its digital marketing strategy with the goal of appointing an agency early next year.
Newspaper Tactic Highlights Increase in SEO Trend over Paid Search
Recent changes in the online industry show that a number of high profile businesses are moving away from paid search in favour of SEO (Search Engine Optimisation).
Virgin Trains Website Sees User Experience Revamp
The Virgin Trains website was relaunched yesterday with not only an appealing new look and feel, but with a vastly improved user experience.
Times Set to Charge for Online Content from Spring
Despite Rupert Murdoch's admission last week that his plans for a shift to paid-for instead of free news content are likely to be delayed from the original June deadline, Times Online is to introduce pay walls as early as Q1 2010.
Online Advertising No Longer the 'Poor Cousin' of TV
A recent report has shown that online advertising has overtaken television expenditure for the first time.

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