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Birds Eye Is Latest Food Brand to Switch to Occasion-Based Advertising 30 January 2012: Frozen food brand Birds Eye is now employing consumer data to shift from product-based to occasion-based marketing.
Consumer Analysis Tools Presenting Overwhelming Data Dilemma for Marketers 27 January 2012: While direct access to Tribal Fusion's Deep Dive audience analytics tool allows agencies to study consumer segments to determine which customers are more likely to respond to a certain product or brand, experts warn that marketers face an increasing challenge of transforming mountains of data into business intelligence.
McDonald's Left Blushing Over Failed Twitter Promotional Campaign 25 January 2012: In a development that shows how social media activity can backfire on brands, fast-food giant McDonald's has admitted that it suffered a marketing nightmare after having its Twitter campaign ambushed by detractors.
Ocado Aims for Profit Improvement from Revamped Marketing Strategy 23 January 2012: Online retailer Ocado is to see a major marketing strategy overhaul, marked by a company restructure of their senior management team.
Closure of Megaupload File-Sharing Site Met With Opposition 20 January 2012: Following the forced closure of popular file-transfer service megaupload.com by the US Justice Department yesterday, media analysts have renewed their calls for the removal of complex legislation and restrictions surrounding legal streaming and file-transfer sites.
YouGov Survey Reveals Top British Brands in 2011 18 January 2012: The annual BrandIndex league table complied by YouGov has revealed the UK's top performing brands in terms of consumer ratings for 2011.
Reebok Embarks on International Fitness Marketing Campaign 16 January 2012: Sportswear giant Reebok is now set to launch a global brand strategy with the aim of positioning itself as the world's primary fitness resource.
Marketing Industry Concerned Over Scam Paid-Search Ads on Google 13 January 2012: Following the growing prevalence of scam advertising on Google search results, marketing agencies are urging the search engine giant to be more effective at doing away with fraudulent paid-search ads.
Study Reveals Price-Led Marketing is Missing Out 11 January 2012: A new study of 6,000 shoppers by management consultancy Bain & Company has revealed that the top 20% of UK consumers make up a 60% majority of consumer product sales, signifying that brands need to up their game to attract this lucrative market demographic.
British Heart Foundation Promotes Message with Vinnie Jones Campaign 10 January 2012: The British Heart Foundation (BHF) has switched its marketing strategy to humorous advertising instead of the traditional shock tactics. In doing so, it aims to stand out more from other charities and better engage with the public, particularly with viewers actively seeking video content online.
VisitBritain Empowers Nation to Boost Tourism by Supplying Digital Toolkit 06 January 2012: In addition to digital and television campaigns fronted by celebrities to promote tourism in the UK, VisitBritain is now launching a digital toolkit to help the public, local communities and businesses market their local areas.
Christmas Digital Campaign Gives Littlewoods Massive Conversion Rise 05 January 2012: Following a highly successful digital campaign over the Christmas period, retailer Littlewoods has enjoyed a 200-300% conversion increase.
Sky TV Broadband Marketing Campaign a Major Success Story 23 December 2011: Sky has enjoyed such success from its "Broadband Happily Ever After" campaign (debuted in 2010) that it is now able to reduce its marketing spend.
Facebook Under Fire by Some Users for New Sponsored Advertising Move 21 December 2011: In an about turn from previous strategies, Facebook is rolling out Sponsored Story ads into users' news feeds to give brands more visibility and thus further boost their profits.
Consumers to Benefit from Simplified B&Q Pricing Strategy 19 December 2011: DIY retailer B&Q is currently giving their pricing strategy an overhaul to do away with their previously complex promotional structure in favour of a simpler system that they claim will "remove the need for shopping around".
Research Predicts Massive Consumer Spending On Christmas and Boxing Day 19 December 2011: New research by online retail body IMRG predicts that Britons will spend over £550m online on Christmas and Boxing Day this year.
American Express Set to Launch London Initiatives to Tie In With Olympics 16 December 2011: To further maximise the increase in retail sales that will result from the upcoming Olympic Games and Diamond Jubilee, American Express plans to launch a range of London offers for their cardholders in 2012.
Thomas Cook Undertakes Cost Cutting and Consumer Confidence Measures 14 December 2011: In line with the announcement that tour operator Thomas Cook is to close 200 shops due to under performance, the company is now aiming to recover profits by shifting their retail focus online.
Converse Unveils Campaign to Turn Their Facebook Fans into Salespeople 14 December 2011: Shoe brand Converse is launching a campaign to boost sales by asking its 20 million Facebook fans to become online salespeople of their personalised trainers.
Google Advises Retailers to Up their Mobile Offering to Boost In-Store Sales 12 December 2011: Google's Head of Mobile for EMEA, Ian Carrington, has stated that if retailers want to boost their store revenues and remain viable to consumers, they need to have a strong mobile offering.
Man City Boosts Brand Authenticity with EA Partnership Initiative 09 December 2011: The maker of the FIFA series of football console games Electronic Arts has launched a "permanent pop-up" at Manchester City's Etihad Stadium.
Lemsip Brand Considers Original Strapline for Nostalgia Marketing 07 December 2011: Reckitt Benckiser, who own the Lemsip brand, are now considering returning to their original strapline to boost consumer sales.
Ad Spend Predicted to Rise in 2012 05 December 2011: According to ZenithOptimedia's latest report, the global advertising market is performing well, with advertisers in a better position than they were at the start of the downturn in 2008.
Film4 Launches First Multiplatform Content Commission 01 December 2011: Film4 have been working with interactive agency Hide&Seek on a new digital commission which centres on the film and online hub 'Dreams Of Your Life'.
Procter & Gamble Assign Brand Ambassadors for Olympics Advertising Drive 30 November 2011: Consumer product giant Procter & Gamble has announced 11 British Olympic athletes who will act as ambassadors for their brands in the run up to the London 2012 Olympic Games.
Drambuie Unleashes Intriguing Ad Campaign to Entice Younger Generation 28 November 2011: The Scottish whisky Drambuie brand is now looking to appeal to a newer generation of younger consumers by launching an 'intriguing' global ad campaign.
Lynx Releases Tongue in Cheek Apology for Banned Ads 25 November 2011: In response to their recent ad campaign that was banned by the Advertising Standards Authority, Lynx has released a cheeky online video apology.
Beleaguered Thomas Cook Considers Above The Line Reassurance Campaign 23 November 2011: As part of a strategic review of its UK business covering brand positioning and product mix, travel company Thomas Cook is considering taking a reassurance campaign above the line.
Report Warns Consumers Need Better Marketing to Buy Electric Cars 21 November 2011: Following a study of 3,000 British motorists, a new report is urging automotive brands to improve the way they market electric cars because consumers are "fundamentally confused" about their cost and performance.
Tesco Trialling 3D Augmented Reality for Consumers 17 November 2011: Tesco is currently trialling augmented reality, both in-store and online in tests - the service allows shoppers to view 3D images of products on computer screens.
Unveiling of Google Music Brings Major Rival to iTunes 17 November 2011: Google has now launched the Android answer to Apple's iTunes - their new cloud-based music service is currently available in the US.
Norton to Reposition Marketing and Products towards Mobile Computing 11 November 2011: In a move that reflects the growing trend of consumers moving from desktop computing to mobile, antivirus software company Norton is now undergoing an overhaul of its marketing strategy and product range to cover all devices as an 'everyday' brand.
Most Britons Give Thumbs Down to Brand Engagement through Social Media 10 November 2011: A new survey by research group TNS has revealed that the majority of Britons (61%) are not interested in engaging with brands via social media - meaning companies are merely creating "mountains of digital waste".
Meaningful Brands Index Seeks to Grow UK Consumer Loyalty 07 November 2011: A new survey has revealed the highest rated 'meaningful brands' in the UK - M&S in first place, followed consecutively by Sainsbury's, Unilever and Tesco.
Karaoki Brand Lucky Voice to Unveil Cross Platform Integration 04 November 2011: For the launch of a major upgrade to its system, Karaoke brand is Lucky Voice is moving to a cross platform strategy by integrating its bars and online subscription service.
Asda and Leiths Cookery School Partner to Offer Perfect Christmas on a Budget 04 November 2011: In the run up to Christmas, Asda has joined forces with top cookery school Leiths to develop a range of premium recipes called the Extra Special Range, aimed at attracting customers during the festive season.
Department Store John Lewis to Introduce "Made in UK" Logo 31 October 2011: Following the "Made in Britain" logo being introduced earlier this year to encourage UK businesses to promote local fare, department store John Lewis is the latest UK brand to take the campaign on board.
MP Committee Wants Stricter Punishments on Misuse of Customer Data 28 October 2011: A group of influential MPs are calling for tougher measures against misusing customer data by selling it without permission.
ASA Bans Morrisons TV Ad for Targeting Children 26 October 2011: The Advertising Standards Authority (ASA) has banned a Morrisons TV ad for targeting children. They ruled that the ad breached the responsible advertising code, and must not be shown in its current form again.
Retailers Maximise Affiliate Data with New Marketing Analysis Software 25 October 2011: Popular retail brands are signing up for the latest affiliate marketing analysis software, released by 7thingsmedia.
Coca Cola to Favour Collaborative Creative Content Instead of Ad Agencies 21 October 2011: Coca Cola is to move away from traditional ad agencies for the generation of creative ideas in favour of a collaborative approach to storytelling and content creation to fuel their brand appeal.
Yahoo Suffers Significant Drop in Search Revenues 20 October 2011: Yahoo has reported a 26% drop in net earnings during the quarter ending 30 September - this marks a fall from $396m (£251m) in 3Q10 to $293m (£185m).
Google and Citizens Advice Bureau Launch Online Safety Campaign 18 October 2011: Google has now partnered with the Citizens Advice Bureau to create a campaign to better educate the public about managing and sharing information safely online.
Johnston Press to Grow Digital Ad Revenue with Rich-Media and Video Strategy 18 October 2011: In a bid to boost its digital ad revenue, publisher Johnston Press have now signed a three year contract to include automated video and rich-media advertising within their online commercial offerings.
'Gamification' Still a Mystery to Majority of UK Marketers 18 October 2011: A poll aimed at discovering to what extent the strategy called 'gamification' is employed by UK marketers has found that two-thirds of those surveyed do not fully understand what it means.
Starbucks Positions to Become More than Coffee Brand with New Bread-Free Range 06 October 2011: As part of their efforts to become more than just a coffee house, Starbucks is launching a range of bread-free options designed to appeal to office workers who eat at their desks for lunch.
Waitrose Launches New Value Driven Advertising Initiative 06 October 2011: In the continuing supermarket giant war to attract customers during the current weak economic climate, Waitrose has launched an initiative to send prospective new customers 10% discount shopping cards.
Expert Says UK Digital Market Over Dominated by Apple, Google and Facebook 03 October 2011: A Senior Executive VP at FremantleMedia, Claire Tavernier, has spoken out about how monopolistic the digital landscape has become.
BT Vision TV Service Given Branding Facelift 30 September 2011: BT has now revamped the brand identity for its pay-TV service BT Vision to boost subscriber uptake of the service by giving it more "personality".
Google Introduces Paid-For Premium Analytics 30 September 2011: Search giant Google has now launched its first paid-for version of Google Analytics to provide brands and ad agencies with an enhanced level of data and support.
Yahoo Strategic Review Fuels Further Buyout Speculation 26 September 2011: Yahoo's acting leadership are now carrying out a strategic review following the firing of CEO Carol Bartz.
Supermarket Giants Battle It Out To Win Customers 23 September 2011: Following their latest move to appeal to consumers by replacing the Double Points scheme with a new Big Price Drop promotion, Tesco is under fire from rivals Asda and Sainsbury's.
Report Shows Decline in UK Ad Spend Due to Economic Concerns 21 September 2011: Research has shown that the UK has seen its first quarterly decline in ad spend for two years, reflecting the trend of marketing directors tightening their budget due to economic uncertainty.
Social Media Experts Admit No Proven Social Media Strategy Currently Exists 19 September 2011: According to social media experts, who discussed the subject at last week's nma Live on social media strategy, brands have yet to prove a definitive social media strategy that is directly connected to sales.
Twinings Introduces Fresh Brand Marketing to Boost Consumer Appeal 16 September 2011: Popular tea brand Twinings is now set to ramp up consumer appeal with a new marketing campaign for its range of blended teas.
ASA Bans Tesco Sausage Ad for Misleading Claims 14 September 2011: The Advertising Standards Authority has banned a Tesco ad for being misleading - it is no longer allowed to be broadcast.
Report Finds Car Brand Marketing Needs More Emotional Appeal 12 September 2011: Following a decline in the number of consumers looking to buy a car, a new report has concluded that the automotive industry needs to emphasise the emotional value of their particular brand to differentiate from their competition and boost sales.
News International Undergoes Major Restructure with Focus on Digital 07 September 2011: As part of a broad restructure and reorganisation strategy, News International is currently engaged in creating digital marketing and editorial hubs.
Guardian Ramps Up Digital First Strategy with Major Marketing Investment 05 September 2011: In line with its recently announced "digital first" strategy, the Guardian newspaper is now investing an extra £2m in brand marketing this year and expanding its marketing team.
Consumer Fury Over AirMiles Rebrand 02 September 2011: The rebrand of AirMiles to Avios, which will see a major change to the reward scheme's Terms & Conditions, has resulted in an online backlash from irate customers.
John Lewis Latest Big Brand to Expand Lucrative Click & Collect Service 30 August 2011: In a further move supporting its £1bn online programme, the John Lewis Partnership retail group has announced it will expand its Click & Collect service to an additional 60 Waitrose stores.
Ocado Unveils Window Shopping Mobile App 26 August 2011: Online grocery shop Ocado has become the first supermarket in the UK to launch a virtual store.
Advertising Standards Authority Cracks Down on False Website Health Marketing 24 August 2011: The Advertising Standards Authority (ASA) has stepped in to ban content on a group of websites carrying misleading health claims.
Yahoo Chooses Regaine as Sponsor for Premier League Highlights Offering 22 August 2011: Yahoo has officially announced that it has accepted hair-loss treatment brand Regaine as sponsor of its Barclays Premier League highlights package for the upcoming season.
Oakley Ramps Up Digital Campaign Ahead of Olympics 19 August 2011: In the run-up to the upcoming Olympic Games, high-end sunglasses brand Oakley is set to replicate the marketing model of its existing You Vs social media campaign and extend it across multiple devices such as Apple's iPad, games consoles and web-connected TVs.
Advertising Watchdog Bans Birds Eye Ad for Breaking Health Marketing Rules 17 August 2011: The Advertising Standards Authority has upheld five complaints that the Birds Eye brand ran misleading ads that could not be substantiated.
Latest Luxury Retailer to Go Digital is Harrods 15 August 2011: Luxury retailer brand Harrods is now looking to build a "long term global presence" by launching a host of new digital initiatives that include a transactional mobile site and online magazine.
H-P Aims for Tablet 'Cool' Factor with Major Marketing Campaign 12 August 2011: Hewlett-Packard is carrying out a multimillion pound global marketing campaign to promote the launch of their first Touchpad tablet on the consumer marketplace.
Boost in Marketing Spend Reaps Good Rewards for Nestle 11 August 2011: Global food manufacturer Nestle has said that the decision to boost their marketing spend has helped boost revenue for the first half of this year.
Guardian to Revamp User Data Strategy for Improved Digital Communication 08 August 2011: As part of its digital-first transformation strategy, Guardian News & Media is revamping the way it gathers and stores user data.
History Channel Boosts Digital Marketing Spend to Reach Younger Audience 05 August 2011: In a bid to reach younger audiences, broadcaster of the History Channel, AETN, has now committed to spending 30% of its marketing budget on digital activity.
British Gas Attempts to Repair Tarnished Brand Reputation 02 August 2011: Following a significant amount of negative media in recent weeks, British Gas is set to ramp up its marketing activity in order to restore brand confidence.
Survey Finds Ethical Brands Increasingly Appeal to Consumers 29 July 2011: A new survey commissioned by the 23red Agency has shown that brand ethics appeal to consumers and increasingly influence their buying decisions.
Advertising Watchdog Bans Two L'Oreal Ads Featuring Airbrushed Celebrities 27 July 2011: The Advertising Standards Authority (ASA) has banned two L'Oreal ads for using airbrushed images of model Christy Turlington and actress Julia Roberts, calling them 'misleading'.
Report Refutes Effectiveness of Colour Pink for Breast Cancer Marketing 25 July 2011: A new report has concluded that the practise of breast cancer charities using the colour pink in their branding, advertising and communications could be counterproductive.
GlaxoSmithKline Launches PR Campaign for Children's Recycling Initiative 24 July 2011: Consumer healthcare retailer GlaxoSmithKline (GSK) is set to launch a recycling fundraiser aimed at encouraging children to collect and recycle old toothbrushes and toothpaste tubes (which cannot normally be recycled).
Morrisons Ramps Up 'Keep Britain Farming' Initiative 20 July 2011: Supermarket retailer Morrisons is set to boost its marketing pledge to put fresh British produce at the heart of its expansion plans by applying its own branding to a farming conference for the first time.
Campaign Launched for Adoption of Made in Britain Logo 18 July 2011: Following a major public response to the proposition, a new logo for Made in Britain products and services has been launched.
Tesco to Step Up Digital Strategy to Enhance Customer Journey 15 July 2011: According to Tesco's soon-to-be digital marketing chief, the retail giant's greatest challenge in that area is to find ways to use technology to "enrich and simplify" customer's lives.
Social Media Expert Warns Brands Not Leveraging Customer Data Effectively 13 July 2011: During the MicroStrategy Social Media Marketing and iCommerce Summit in Monte Carlo today, social media expert Brian Solis has said that marketers are lacking in the ability to measure true return on investment within social media because they are failing to develop the right objectives.
Levi's Brand to Unveil Global Campaign Promoting Optimism and Sustainability 11 July 2011: Popular denim retailer Levi's it set to launch its first global marketing campaign to promote the "youthful optimism and energy" of the brand plus encourage 'Green' action.
News of the World Website Drops Paid Content 08 July 2011: In a complete turnaround, tabloid News of the World has taken down its website paywall, opening its content to users for free.
Tony Blair and Ricky Gervais to Blog for New UK Edition of The Huffington Post 06 July 2011: Popular US news and blogging site The Huffington Post has now launched a UK version, with LG and Dell as its first advertisers.
Sky Sports Rolls Out Multi-Platform Marketing for New Web and Mobile TV Service 05 July 2011: Sky Sports has unveiled its first cross-platform media campaign to promote the new web/mobile TV service called Sky Go.
New Media Age Becomes Latest Publisher to Drop Print for Digital 30 June 2011: Marketing news and information publisher new media age has become the latest content title to announce it will go digital-only.
Lloyds Review Leads to Major Brand Strategy Revamp 30 June 2011: Lloyds Banking Group has now revealed plans for a major revamp of its retail brand strategy, with the aim of becoming the "best bank for customers".
Google Rolls Out Adwords Behavioural Targeting 27 June 2011: Google has launched behavioural targeting for their AdWords service - this means that brands can now target search ads based on a users' previous browsing activity.
Harry Potter Franchise Gets New Life with Sony Partnership 23 June 2011: Sony and author J.K. Rowling, famous for the creation of the Harry Potter series of books and movies, have joined forces to create an online home to keep the brand alive beyond the release of the final film next month.
P&G Set for UK Launch of 'Breakthrough' Oral-B Product 23 June 2011: On the 1 July, Procter & Gamble is launching the first toothpaste under its Oral-B dental brand in the UK, called Pro-Expert.
Yahoo! Announces July European Launch of New Celebrity Website 22 June 2011: Online search engine Yahoo! has today announced the July European launch of its celebrity and entertainment website omg!
ICANN Gives Go Ahead to Branded Domain Names 20 June 2011: Internet regulator ICANN has now approved plans to allow brands to use their website domain name as a marketing tool by allowing the creation of hundreds of new monikers.
Ann Summers Targets Website User Activity to Boost Store Promotions 15 June 2011: Lingerie retailer Ann Summers is to use data gathered from its ecommerce shop to create more cross-category promotions in its stores.
Virgin Media Rolls Out Major Marketing Restructure 14 June 2011: Virgin Media is undergoing a revamp of its marketing structure with the aim of integrating every consumer touch point under one team which will bridge customer insight and other departments alongside brand and marketing.
Websites Carrying Pirated Content to be Banned from GroupM Ads 14 June 2011: WPP-owned GroupM, parent company of agencies MEC, MediaCom and Mindshare, has now moved to blacklist more than 2,000 US websites from displaying its ad content because they carry pirated content.
Digital Industry under Fire over Targeting Children as Consumers 06 June 2011: The Bailey Review, carried out by CEO of the Mother's Union Reg Bailey, has resulted in pressure on the digital industry to address parent's concerns about the commercialisation of children.
All Saints Streamlines Ad Retargeting By Giving Users More Control 04 June 2011: The clothing brand All Saints has launched a new ad control function to give retargeted users more say over the ads and products they want to see.
Online Information Resource for Travel Agents Launched by Virgin Atlantic 01 June 2011: Virgin Atlantic airline has now launched a new web portal to provide travel agents and tour operators with up-to-date destination information and travel times.
Thomson Launches Adult-Only Travel 27 May 2011: Thomson has launched a new brand of worldwide holiday resorts to target adult demand for 100% child-free destinations.
New Cross-Platform Digital Campaign Unveiled By Guinness 25 May 2011: Established brand Guinness has now launched a new cross-platform campaign to boost its public appeal by encouraging people to go online and prepare for a night out.
Privacy Laws Increasingly Butting Heads with Social Media 23 May 2011: Speaking to ITV's Daybreak programme, the Prime Minister David Cameron has said that social media is compromising current privacy laws - he described the situation where newspapers can't print something that everyone else is clearly talking about as "rather unsustainable".
Expert Says Keyword Targeting Beats Remarketing 20 May 2011: Google's UK Head of YouTube and Display, Bruce Daisley, has today claimed that keyword contextual targeting - the act of using keywords or topics to match ads to sites within the Google display network � can generate five times the clicks that retargeting delivers.
Sunday Times Launches Daily List of Top Social Media Movers and Shakers 16 May 2011: The Sunday Times has unveiled a new website that lists the most influential people in social media - this information will sit separately from their normal pay-to-view content and further such moves have not been ruled out to encourage wider readership.
Facebook Involved In Google Smear Campaign Scandal 13 May 2011: A smear campaign controversy has erupted after Facebook admitted hiring PR firm Burson-Marsteller to persuade the media to cover stories questioning Google's privacy policy.
ASA Watchdog Launches Campaign to Reassure Advertisers 12 May 2011: The Advertising Standards Authority is set to launch an initiative to convince major advertisers it isn't a 'mob' that is 'out to get them'.
New Magnum iAd Campaign Introduced by Unilever and Apple 09 May 2011: Health and wellbeing retailer Unilever has announced their first iAd campaign to promote the Magnum brand as part of their Pleasure Shaker campaign.
Survey Uncovers Gap between Marketing Goals and CEO Priorities 06 May 2011: A new marketing industry survey has shown that there is a disconnect between the priorities of marketers and the objectives of boardroom top management.
Fox's Biscuits Launches £3m Marketing Campaign to Promote Ambers Brand 05 May 2011: Fox's Biscuits is set to launch a £3m marketing campaign, its biggest ever, with the aim of establishing the Ambers biscuits range as its flagship brand.
MTV Promotes Mobile Brand with Major New Campaign 03 May 2011: In a bid to promote MTV's Mobile MVNO (Mobile Virtual Network Operator) brand, Viacom International Media Networks have recently launched a new global integrated campaign.
Missoma Jewellery Brand Launches New Website 29 April 2011: Following from continued growth in the wake of its partnership with IBB towards the end of last year, the fashion jewellery brand Missoma has now relaunched their website.
IPC to Target Growing 'Girl Gamer' Market 28 April 2011: IPC media are set to launch a gaming website focused on females in an attempt to tap into the expanding 'girl gamer' market.
ASA Makes First Ruling Against Marketer Website Using Extended Cap Code 27 April 2011: The Advertising Standards Authority has made its first ruling against a marketer's site since the CAP Code was extended in March this year - it has upheld a complaint against The Matherton Trust's website for head-lice medication, finding their claims that the product could repel lice cannot be substantiated.
UK Launch for Online Music Video Service Vevo 26 April 2011: Previously only available within the US, popular online music video platform Vevo has now been launched to the UK public - both the Vevo website and mobile apps will give viewers access to a wealth of music videos and original content such as interviews and live shows.
Argos Continues To Rival Competition with Multi-Channel Innovation 25 April 2011: Following from its recent ranking as the UK's second largest UK internet retailer, Argos has confirmed it will be extending its multichannel sales strategy with the launch of Argos TV this summer.
Apple Reports Double in Sales Revenue for Second Quarter 25 April 2011: Following from record iPhone sales, the second quarter saw Apple's earnings nearly doubled.
Facebook's Real-Time Ad Targeting Trials to Be Extended 18 April 2011: Facebook is now extending its real-time ad trial to allow advertisers to target users based on words in their Likes category as well as Status updates.
Viral Video and Interactive Game Unveiled By Bic 14 April 2011: Major razor brand Bic has now launched a 90 second video on YouTube which features the amusing imaginary sport of human curling.
Digital Advertising Spend to Trump Newspapers by 2013 11 April 2011: According to a new report by Zenith Optimedia, the digital ad market will overtake newspapers in value to become the world's second biggest medium by 2013.
UK Government Rallies to Improve Its Digital Communications 08 April 2011: Plans have been announced by the Government to create a new department dedicated to improving its digital communication strategy.
Procter & Gamble to Launch Free Monthly Digital Beauty Magazine 06 April 2011: Procter & Gamble are set to unveil 'Beauty Recommended', a free monthly digital magazine, to boost public interest in their beauty portfolio.
Interpublic Group Admits Major Facebook Investment 04 April 2011: The Interpublic Group have revealed that in 2006 they invested $5 million (£3.09m) for a stake of less than 1% in Facebook.
UK Data and Consumer Privacy Certification to Be Introduced by Specific Media 30 March 2011: Ad network Specific Media is set to introduce a UK data and consumer privacy certification to build consumer and industry confidence in its data processes.
AOL Introduces Interactive Display Ad Format with Blackberry and M&S On Board 28 March 2011: AOL has now rolled out a new interactive display ad format called Project Devil, with Blackberry and Marks & Spencer as its UK launch partners.
Adnetik Creates New Technique to Streamline Display on Positional Information 25 March 2011: Technology advertising company Adnetik has developed an automated way of optimising display ads based on URL information rather than the traditional cookie-based targeting.
Most Search Popular Brands on the Web in 2010 Revealed 23 March 2011: UK measurement firm revealed Experian Hitwise has revealed the brands most searched for on the web in 2010.
Sky Sports Unveils High Definition Champions League Broadcasting Website 21 March 2011: Satellite broadcaster Sky Sports has unveiled a new video-on-demand website dedicated to showing Champions League football matches.
Yahoo First Website to Display New Industry Privacy Icon 18 March 2011: Yahoo has become the first website to show the new standard privacy icon on targeted ads across its site.
Continued Positive Ad Growth Into 2012 Predicted 17 March 2011: The Aegis-owned media agency network Carat has announced they predict the global advertising spend will see a strong growth of 6.2% in 2012.
Disney UK Launches New Media Division to Boost Brand Collaboration 14 March 2011: Disney UK is now looking to develop long-term partnerships between key brands and its famous characters with the launch of a new media division.
The Perfume Shop Preparing for New Brand Engagement Campaign 11 March 2011: As part of a revamp of its brand communications strategy, The Perfume Shop retail chain is currently gearing for the launch of its first loyalty programme in the second half of the year.
Discovery Channel Repositions Its UK Offering With Digital Revamp 09 March 2011: Discovery Channel has undergone a revamp of its UK website to reposition its brand from being a documentary-only channel to offer broader entertainment viewing.
Co-op Unveils Ethical Multi-Channel Campaign 08 March 2011: The Co-operative Group is today launching a new multi-channel campaign aimed at encouraging consumers to join them is creating a more sustainable future for the UK.
Debate Rages in Online Ad Industry over New Privacy Icon 04 March 2011: Yesterday's ExchangeWire event saw the online ad industry buzzing with disagreement over who will be responsible for the delivery of the upcoming roll-out of a new privacy icon.
Dettol Unveils Online Campaign for Mothers and Children 01 March 2011: Established brand Dettol has launched a marketing strategy to target new mothers and communities as well as boost funds for a charity called Save The Children.
Watchdog ASA Now To Monitor Website Advertising For Compliance 01 March 2011: From today, the Advertising Standards Authority (ASA) has the legal power to police how companies talk about themselves on websites and social networks.
ComScore Research Report Uncovers UK's Display Ad Market Share 25 February 2011: The latest research results by ComScore have revealed that social networks account for 41.3% of all display ads in the UK - a market share of over two-fifths, amounting to £29.4bn a month.
Innocent Brand 'Investing Heavily' In Marketing Campaigns to Double Size By 2013 23 February 2011: Popular smoothie maker Innocent, now majority-owned by Coca-Cola, has revealed plans to double in size over the next three years by targeting a wider age group with fresh brand messaging and new product launches.
Telegraph Once Again Reportedly Considering Paid Online Content 22 February 2011: The Telegraph Media Group is currently reported to be engaging in discussions with digital agencies to revamp telegraph.co.uk, including potentially switching to a paid content strategy.
Major Waitrose Website Overhaul to Offer Improved Online Service 21 February 2011: The Waitrose Deliver website is now undergoing a £10 million overhaul with the aim of rapidly expanding the food giant's online sales over the next decade.
Ladbrokes to Undergo £50m Major Overhaul 18 February 2011: Betting Company Ladbrokes has announced it will invest £50m on a major brand revamp over the next two years.
Yomego Social Media Reputation Score Ranks eBay as Leading Brand 16 February 2011: According to its Social Media Reputation score, Yomego has found eBay to be the leading brand on social media platforms.
New Partnership Gives Brands Centralised Reach to Eastern European Markets 14 February 2011: The advertising network Adconion has now partnered with European sales house Goldbach Audience and Arbo so that brands can reach Eastern European audiences from a single point of contact.
My-Wardrobe Revamps Brand Offering With Enhanced Online Content 11 February 2011: Online fashion retailer My-Wardrobe.com is relaunching its website to reposition itself as a content-led provider.
Transport for London to Allow Brands to Buy Online Display Ad Space 10 February 2011: The public sector organisation Transport for London (TfL) is to sell display ad space on its website for the first time, with the aim of boosting its commercial revenue streams.
New 'Whodunnit' Multimedia Campaign Launched By Peugeot 07 February 2011: Car manufacturer Peugeot is promoting the launch of its special edition Envy range by running a multimedia campaign called Whodunnit, aimed at increasing customer engagement though branded content and social media.
Tesco and Asda Locked In New Advertising Battle about Lowest Prices 21 January 2011: Supermarket giants Asda and Tesco continue their history of rivalry by engaging in tit-for-tat press campaigns.
We7 to Introduce Personalised Advertising 21 January 2011: Online music streaming service We7 is modifying its customer sign-up process to enhance advertising opportunities.
Amazon Expands Further With Full Acquisition of LoveFilm 20 January 2011: Amazon has now acquired full ownership of online movie retailer LoveFilm by buying their remaining shares - it had previously owned 42% of the company since the merger of its DVD rental division in the UK and Germany with LoveFilm in 2008.
ITV to Launch Food Online Content Hub to Boost Market Share 20 January 2011: Broadcaster ITV is set to revamp its online food strategy with the aim of strengthening commercial opportunities and becoming a major player amongst its competitors.
Major Report Predicts Ad Spend On Social Networks to Remain Modest In 2011 19 January 2011: International accounting and consulting company Deloitte has predicted that advertising spend on social networks will remain modest in 2011 at less than 1%.
Advertising Standards Authority Bans 'Misleading' Coca-Cola Vitaminwater Ad 19 January 2011: For the second time in 18 months, Coca-Cola has been censured for 'misleading' health statements made about its Vitaminwater brand in a recently released poster ad.
Channel 4 Dedicates £4m to Digital Media Commissioning of Regional Startups 18 January 2011: Broadcaster Channel 4 is allocating £4m or 35% of its total digital media commissioning budget to fund independent startups outside of London.
Campaign Launched to Educate on ASA's Extended Remit for Online Compliance 17 January 2011: The Advertising Standards Authority has today launched an above-the-line marketing campaign to promote the extension of its online purpose, namely that from 1 March it will regulate marketing communications on company websites.
Revamped Advertising Strategy in Store for Moneysupermarket 14 January 2011: The Moneysupermarket.com website is set to revamp its advertising strategy with the aim of becoming the most-visited price comparison service in the UK
Financial Times Expands Global Economic Reporting With Tilt Website Launch 10 January 2011: The Financial Times has launched a niche membership news site called FT Tilt this morning
Facebook Reveals Investor Information Showing High Revenue Success For 2010 07 January 2011: According to documents now released to investors, Facebook revenues achieved £776.4m ($1.2bn) for the first nine months of 2010
HMV Increases Digital Content Offering to Boost Lagging Retail Figures 06 January 2011: Following from a recent disappointing trading update, HMV is aiming to ramp up its retail figures through an enhanced digital content strategy
Gamers and Brands Increasingly Using Social Gaming Instead of Consoles 21 December 2010
Popular European Shopping Club Site Is Ebay's Second Major Acquisition in a Week 21 December 2010: As its second acquisition in a week, Ebay has bought Berlin-based German shopping club site Brands4friends.
Gamers and Brands Increasingly Using Social Gaming Instead of Consoles 21 December 2010: A study by the Total Consumer Spend 2010 and published by games industry market research specialist Newzoo has reported a 66% increase in games played on social networks and a 27% global rise in massively multiplayer online games.
Google and MySpace Finalise Extended Ad Deal 20 December 2010: In a renewal of their deal which expired in June, MySpace and Google have now agreed on a continued partnership that will extend display their formats.
L'Oréal Promotes Its Fragrance Brands with Christmas Digital Campaign on YouTube 17 December 2010: As its first stride into using digital marketing to promote its fragrances brands, L'Oréal is tomorrow launching the first of five pan-European Christmas campaigns on YouTube.
Tesco's Clothing Website Launches New Fashion Brand Boutique 17 December 2010: Tesco is expanding its presence as a fashion retailer by unveiling the Brand Boutique on its clothing website.
Visa Marketing Campaign to Raise Profiles of UK's Athletes in 2012 Olympic Games 16 December 2010: Visa is to launch an 18 month marketing strategy, starting in February, to raise the profile of Britain's Olympic athletes in the 2012 Games.
O2 Launches Panto Photo Fun - An Integrated Campaign to Help Youth Charity 15 December 2010: O2 has now unveiled an integrated marketing campaign aimed at encouraging its 9.2 million subscribers to raise funds for a youth charity as Christmas approaches.
Panasonic Prepares to Direct Most of Its UK Budget to Digital Marketing In 2011 15 December 2010: Electronics giant Panasonic is finalising plans to shift the majority of its £60m UK marketing budget to digital activity in 2011.
Microsoft Report Reveals Fast Growing Online 'Mummy Market' 14 December 2010: A recent survey by Microsoft has revealed that brands need to develop "robust" digital strategies to tap into an increasingly lucrative online 'mummy market'.
Consumer Watchdog Warns Action Against Undisclosed Paid-For Promotions 13 December 2010: The Office of Fair Trading (OFT) is gearing for a major crack down on what it calls 'deceptive' social media sites that carry undisclosed paid-for promotions.
Association of Online Publishers Launches Drive to Strengthen Brand Spend 08 December 2010: The Association of Online Publishers are leading the latest initiative in an ongoing fight by original content owners to protect their online revenues against fierce competition and reassert the value of premium brand advertising on their websites.
Google Unveils New Nexus S with Gingerbread Android Operating System 07 December 2010: Google has revived its Nexus mobile brand with the unveiling of the new Nexus S.
AA and Pernod Ricard UK Launch Digital Campaign to Combat Drink-Driving 30 November 2010: The Automobile Association and Pernod Ricard UK have joined forces to create an integrated digital campaign designed to combat drink-driving. The strategy to accomplish this aims at generating 10m ad impressions.
Premier Foods Extends Online Campaign to Tackle Christmas Food Waste 30 November 2010: Launched in February by Premier Foods, the Great Little Ideas website campaign is being extended to include an online drive aimed at encouraging the public to cut down on unnecessary food waste this Christmas.
Google Said to Have Completed £1.6bn Buy of Discount Offers Website Groupon 29 November 2010: Internet search giant Google is rumoured to have bought the discount website Groupon for approximately £1.6 billion.
Mobile Technology Drives Rise of Online Grocery Shopping 29 November 2010: The Grocery Retail Outlook report has revealed that in the next five years online grocery sales are predicted to double to almost £10bn. This will be driven by the growing use of mobile technology.
Cider Brand Frosty Jack Unveils User-Generated Digital Campaign plus iPhone App 26 November 2010: The Frosty Jack cider brand has now launched a user-generated digital campaign which centres around a website called Anti Conventional.
Time Out to Focus on Global Digital Growth Following 50% Stake Sell to Oakley 26 November 2010: The Time Out magazine owned by Listings has sold a 50% stake in their company to British private equity group Oakley Capital Investments.
Heinz Launches Major New Digital Campaign to Promote Baby Range 25 November 2010: The FMCG giant Heinz is launching a major digital campaign for its baby range of products.
ESPN's Ashes Online Coverage to Be Sponsored By Glenfiddich Whiskey Brand 25 November 2010: The Glenfiddich whisky brand has been appointed as exclusive sponsor of the Ashes coverage on cricket website ESPN. This online partnership is designed to attract web users to the Ashes pages on ESPN Cricinfo.
MySpace Launches Tailored Ad Campaign for Microsoft's Xbox Kinect 24 November 2010: Social network MySpace, which unveiled its revamped website in the UK last week, has secured Microsoft's Xbox Kinect as their launch brand for a series of bespoke ad formats.
Popular French Diet Plan Gets Online Marketing Boost to Develop UK Presence 23 November 2010: The popular Dukan Diet, developed by French nutritionist Dr Pierre Dukan, is aiming at growing its presence in the UK by appointing digital media agency Mediarun to develop its online business and build its brand presence.
Tesco and MyDish Partner Together To Reach New Audiences 17 November 2010: Tesco.com will now link its shopping basket to increasingly popular website MyDish so that users can buy ingredients featured in their recipes, while Tesco's Real Food site has links to MyDish.
News Corporation's CEO Outlines Evolution of Paid Online Content 15 November 2010: Speaking at the Monaco Media Forum last Friday, chairman and CEO of News Corporation James Murdoch outlined the evolution of paid online content.
Publisher NatMag Undergoes Platform Integration with Parent Company Hearst 27 October 2010: Major publisher NatMag is set to migrate its magazine websites to its US parent company Hearst's platform, named Magnus.
MySpace Undergoes Major Relaunch to Boost Its Social Networking Popularity 27 October 2010: Social network MySpace has relaunched its brand in the US this week, with plans to do the same in the UK mid-November.
The Times Website Starts To See Subscriber Uptake of Paywall Content 26 October 2010: Marketing measurement company Nielson has revealed data which shows that the paywall introduced by The Times website has not fallen as far as predicted.
Amazon's Kindle E-reader Boosts Sales Revenue Growth for Q3 22 October 2010: Online retailer giant Amazon has announced a significant sales increase for the third quarter of this year.
Report Finds UK Retailers Guilty of Email Marketing Without Customer Consent 22 October 2010: A report by Spam Ratings, which surveyed the emails sent by 100 top UK retailers over six months, has revealed that 51% of UK brands breach email good-practice guidelines by sending large volumes of emails that users hadn't agreed to receive.
European Business Executives Give Highest Rating to Google for News 21 October 2010: The most recent Business Elite Europe survey by Ipsos MediaCT has shown that Google News is the most popular site for information among business executives in Europe.
GMG Commences Campaign to Redesign and Market Smooth Radio Website 20 October 2010: Division of the Guardian Media Group, GMG Radio, is set for a redesign of their website smoothradio.co.uk in preparation for its official January relaunch.
Mirror Group To Introduce Paid Content Through Social Gaming Avenues 19 October 2010: The Mirror Group publisher is engaging in building loyalty through social gaming with the aim of introducing paid online content.
Marmite's Love/Hate Digital Campaign Ends with Creation of Local Sculpture 19 October 2010: Marmite has ended its spoof political Love/Hate campaign, launched in July to play on public interest in the General Election, with the unveiling of a Marmite jar-shaped monument in Burton Upon Trent.
Free Android Version of Mobile Game Angry Birds Sees Major Download Success 18 October 2010: The mobile game Angry Birds, created by Rovio, has reported more than 1 million downloads in a day since it launched its free Android version on the app store Getjar on Friday.
Speculation Rife Over Possible Yahoo Takeover 15 October 2010: Yahoo is reported to have been in discussions about a possible takeover since the beginning of this month; although no formal offer has so far been placed.
News of the World Relaunches As Paid-For Site 14 October 2010: News of the World has been redesigned as a paid-for site. An NI spokeswoman has said it now features enhanced news, showbiz and sport content, as well as unique videos and pictures, with faster delivery, mobile access and mobile payment capabilities.
Heinz Launches Major Digital Campaign 13 October 2010: The Heinz brand is set to unveil its biggest UK digital and social media campaign, called Secret Ingredient. The seven-figure promotional venture has the goal of inspiring people to use Heinz ketchup in classic homemade dishes.
New Ad Tool for Small Businesses Announced By Twitter 12 October 2010: An announcement has been made by Dick Costolo, Twitter CEO, on the fact that the microblogging site is developing a self-service ad tool designed to give small businesses the opportunity to advertise on their site.
Future of Marketing Convention Confirms Increasing Importance of Online Media 12 October 2010: At The Guardian's Changing Advertising Summit in London today, top marketers have said that engaging customers through digital channels and platforms such as tablet PCs is increasingly vital for advertisers.
BBC Encourages More People to Go Online With New Ad Campaign 11 October 2010: Complementing the Get Online Week national initiative which runs 18-24 October, the BBC has launched a campaign called First Click to target the estimated 9.2m people in the UK who have never used the internet.
Orange and T-Mobile Merger Brand Unveils First Ad Campaign Today 11 October 2010: The Everything Everywhere brand, created by the official merging of Orange and T-Mobile earlier this year, are today launching their first joint ad campaign.
Digital Industry Trade Bodies Develop Behavioural Ad Targeting Regulations 30 September 2010: Discussions are underway over the regulation of behavioural ad targeting.
B&Q Refines Digital Marketing Campaigns 30 September 2010: Home improvement and gardening product retailer B&Q is one of the latest big brands to look beyond the traditional last-click-wins model with the aim of making better use of its marketing budget by gaining greater understanding of its online customer activity.
New Videojug Website Lets Brands Like Panasonic Build Online Community Reach 29 September 2010: Popular content sharing site Videojug will launch a new knowledge and revenue-sharing website called Video Pages this Friday.
AOL Announces New Acquisition to Boost Ad Revenue Potential 29 September 2010: AOL has boosted their portfolio of online titles with the acquisition of technology website TechCrunch and its associated properties.
Twitter to Launch New Paid Ad Product 29 September 2010: It has been reported that popular social networking site Twitter is set to unveil an ad product that allows brands to pay to feature within their Who to follow page section.
Yahoo Launches New Ad Format 22 September 2010: Yahoo has unveiled a new ad format which lets brands book full-page ads on their log-in page for a single day at a time.
AOL Boosts High Quality Content Offering 21 September 2010: Internet giant AOL has boosted its content offering with the launch of a website aimed at women called MyDailyUK.
Google Chrome Browser Creates Personalised Music Video 31 August 2010: Google, together with the band Arcade Fire, has finalised the functionality which allows users to create a personalised music video using HTML5, Google Maps and the latest in browser technologies.
Ebay Launches Press Campaign for Fastest Growing Sales Channel 31 August 2010: Online auction giant Ebay is set to raise public awareness that its new direct sales channel named Fashion Outlet will allow consumers to save up to 70% on branded and high street fashions.
New Survey Shows Most People Find Online Ads Unappealing 23 August 2010: Digital media research company Connect Insight have completed a study which finds that online advertisements annoy the majority of users.
New Met Police Website Reaches Out To Young People 20 August 2010: A new site called Safe has been launched by the Metropolitan Police to engage with the younger generation for the first time ever.
Ofcom Reveals Latest Study on UK Media Consumption 19 August 2010: The annual Communications Market Report by Ofcom which reports on the UK's radio, TV, internet and telecoms industries has revealed there is a growing trend for consumer attraction to media diversification.
Facebook Unveils 'Places' Service 19 August 2010: A new service launched by Facebook will allow users to check into places based on their location.
News International Continues Paid Content Transition 18 August 2010: News International is to continue its subscription strategy by placing News of the World online content behind a paywall by October.
On-Demand Streaming Content Sees Absolute Rise in Popularity 17 August 2010: According to their latest report, the Absolute Radio Network has grown in online popularity, with 11m hours of on-demand streaming content accessed by listeners in July. This is a 31% increase from June.
Yahoo Adds New Travel Service for European Market 17 August 2010: US company Yahoo will now be offering visitors the ability to search for and book holidays through Expedia on their website travel pages. The two signed this deal to cover leading European markets.
MySpace Set For Major Overhaul 12 August 2010: Leading social networking site MySpace has appointed San Francisco-based agency Pereira & O'Dell to manage all marketing and create a new logo for a global relaunch of its brand.
Survey Reveals Most Popular UK Email Marketers 11 August 2010: The survey of 1000 UK consumers carried out by the IAB and iCD has shown that Tesco, Amazon and Marks & Spencer are the most popular email marketers.
Research Points to Facebook Reaching UK Saturation 10 August 2010: Research carried out by Experian Hitwise has revealed the growth of Facebook in the UK in terms of how long users spend on the site and page views has significantly slowed in the last six months.
Behavioural Targeting Gains in Popularity But Needs Clarification 02 August 2010: The behavioural targeting industry in Europe has gained momentum in recent months. Eyewonder has unveiled a "predictive targeting" technology, placing it in direct competition with US marketing body AudienceScience, who in turn have recently acquired their German rival Wunderloop to widen their European reach.
The Hut Group Boosts Marketing Team 02 August 2010: The Hut Group, who run a portfolio of online retail sites that include WH Smith, Tesco, LoveFilm Asda, Argos Entertainment and Zavvi.com, are growing their marketing team in a bid to expand revenue streams.
Study Finds Consumers Prefer Word Of Mouth to Social Networking 29 July 2010: A study of more than 2 000 people by Affilinet has revealed that when it comes to sharing online deals and discounts, consumers prefer word of mouth.
Free Digital Content Strategy Boosts DMGT Revenue Results 28 July 2010: Owner of the Daily Mail and Metro DMGT has said it is trading above expectations, with underlying revenues up by 4%.
Music Community Site Tunited Pushes Brand Awareness 27 July 2010: Tunited, the newly formed online music community site dedicated to unsigned bands, will now be raising their brand identity through a social networking and blogging campaign.
Ofcom Survey Reveals Consumers Mislead By ISP Broadband Advertising 27 July 2010: Communications industry regulator Ofcom has conducted a survey which finds that 97% of UK consumers don't get the levels of broadband service promised to them by ISPs.
Accessorize To Launch Standalone Ecommerce Website 26 July 2010: Parent company and clothing retailer Monsoon has made the decision to create a separate ecommerce website for its Accessorize division as part of a push on its plans for global expansion.
UK Consumers Give Thumbs Down To Paid Online Content 26 July 2010: KPMG has released a report which shows that the British public are less accepting of paid digital content than the rest of the world.
Google Under Pressure Over Wi-Fi Privacy Breach 25 July 2010: While collecting data for their Street View cars project, Google have come under fire over code that captured personal data from unsecured Wi-Fi networks.
AOL UK Teams Up With ITN to Boost Its Online Appeal 22 July 2010: Internet & Media giant AOL has taken on ITN (Independent Television News) for its UK division to boost itself as a leading destination portal by providing improved online content.
Growth Predicted for Online Advertising Spend 19 July 2010: Publicis-owned Zenith Optimedia has forecast a 3.5% growth in global advertising for this year.
LG Reveals New Phase for Media Campaign 15 July 2010: Leading electronics brand LG is launching the next step in their Life's Good campaign to promote the accessibility of technology to the public.
Ebay Launches Ad Campaign for Its New Fashion Outlet 29 April 2010: Online retailer and bidding site Ebay has unveiled an ad push to raise awareness of its new Fashion Outlet section.
Amazon's Kindle Popularity Aids in 68% Profit Climb for First Quarter 23 April 2010: Online retailer giant Amazon has posted a rise in profits of £194.6 million for the first quarter of 2010. Their sales have risen 46% to 4.64bn during the three months to the end of March.
Google Adds Product Review Content to Search Results 22 April 2010: Google has partnered with social commerce company Bazaarvoice to integrate product review content into product searches, web searches and AdWords ads.
Tesco Announces Online Boost in Sales Revenue 21 April 2010: Grocery giant Tesco has seen their web revenues rise by 14% in the 12 months preceding 27th February 2010. This has given their annual profits a 10.1% boost to £3.4 billion.
Microsoft and PepsiCo Launch Ad Campaign to Kick Off World Cup 16 April 2010: A global integrated ad campaign has been launched by Microsoft Advertising and PepsiCo ahead of FIFA's upcoming World Cup in June.
Potential Closure of Bebo Threatens Brand Communities 15 April 2010: Parent company AOL announced last week that it will close its social network platform Bebo if a buyer can't be found by May.
Twitter Announces New Advertising Model 13 April 2010: Social Networking platform Twitter has unveiled an advertising strategy to monetise itself further.
Electoral Commission Brings Facebook On Board to Attract Young Voters 09 April 2010: The Electoral Commission is encouraging 18-24 year olds to vote in the General Election using Facebook.
Orange Measures Online Advertising Effect on Sales Beyond Last Click 08 April 2010: Telecommunications company Orange is one of the first brands to provide concrete data, using an attribution weighting model, on how much budget can be saved by measuring the effect online advertising has on sales beyond the last click.
Best Western Launches £1m Repositioning Marketing Campaign 06 April 2010: Best Western Hotel Group has launched a major integrated marketing campaign to raise their brand awareness in the UK.
Mid Staffordshire Report Welcomed By HSMR Pioneer 06 April 2010: Dr Foster has welcomed the independent report, chaired by Robert Francis QC, into Mid Staffordshire Hospitals NHS Trust.
Yahoo Ramps Up Its Original News Content 02 April 2010: Yahoo is currently investing in the development of its US news coverage by hiring journalists from titles such as The New York Observer and Washington Post to source and write original content for their website.
Lib-Dems Launch Guerilla Marketing Campaign 01 April 2010: The Liberal Democrats have partnered with media agency Iris to launch an online 'unbranded guerrilla marketing' campaign which will aim at undermining the messages of the Conservatives and Labour parties.
Yahoo Says Optimising Sites Is Crucial for Effective Marketing 30 March 2010: A recent survey undertaken by Yahoo and conducted by Appetite over the last five months has showed that almost a quarter of respondents surveyed (22%) regularly use their mobiles, TVs and PCs to access content simultaneously.
The Times and Sunday Times To Start Charging For Online Content from June 26 March 2010: A new paywall will see access to The Times and Sunday Times online content charged at £1 for a day or £2 for a weekly subscription.
Ryanair Steps Up Online Marketing with Social Media Engagement for Their Website 24 March 2010: Budget airline Ryanair is launching its first social media push by developing an online travel community and boosting content across its website.
Specsavers Launches Digital Campaign That Parodies Lynx Ad 23 March 2010: Vision specialist Specsavers has unveiled a new digital campaign on MSN - it will be released for the first time today on the MSN home page and is designed to complement its Specs Effect TV ad, which first aired last week.
YouTube Accuses Viacom of Covertly Uploading Copyright Infringing Content 19 March 2010: A court controversy is building as YouTube accuses media giant Viacom of secretly uploading content to their site.
Brits Want To Get Away From It All. DJS Research Helps Remote British Overseas Territory Attract Retirees 19 March 2010: St Helena is one of the most remote islands in the world and is currently only accessible by sea.
Rent.com Finds Most Americans Would Prefer to Live in an Eco-Friendly Home 19 March 2010: With the 40th Anniversary of Earth Day on April 22 quickly approaching, eco-friendly living has increasingly become a popular topic of conversation. In honor of the holiday, Rent.com, has commissioned a national survey to measure Americans' attitudes toward green living.
New Market Research By Tripwire Finds That Only 11% of UK Companies are Currently Certified as PCI Compliant 19 March 2010: New independent market research by industry analyst, Redshift Research, on behalf of Tripwire, has found that as the September 2010 PCI DSS deadline looms, only 11% of companies are currently audited and certified as compliant.
CAP Code Extension to Online Advertising Is Praised by ISBA President 18 March 2010: Speaking at their Annual Conference 2010, ISBA President Mark Hunter said he welcomed the Advertising Association's proposals to expand the CAP Code regulations.
Walkers Chooses Social Networks over Its Own Sites for Online Marketing 17 March 2010: PepsiCo crisp giant Walkers is the latest brand to move away from using campaign sites as the sole focus of its online marketing activity.
Crime Prevention Products Advises Public to Take Personal Safety Seriously 16 March 2010: Personal Safety Alarms offer a valuable safeguard against potential attack crimes.
Brands Struggle to Measure Social Networking Return of Investment 12 March 2010: Research experts are stressing the difficulty of assessing how brands are perceived on social media platforms, such as Twitter and Facebook.
UK Creative Agencies to Pitch for New Google Ad Campaign 11 March 2010: Google is currently directly approaching a number of UK creative agencies with a view to inviting a select few to pitch for their planned upcoming ad campaign.
2010 Sees US Online Ad Spend Overtake Print Spend For the First Time 09 March 2010: The California-based publishing research firm Outsell undertook a survey of 1,008 US advertisers in December, which has demonstrated that the US online ad spend will exceed its print counterpart for the first time this year.
Smaller Web Browsers Demand Microsoft Display for Fairness 05 March 2010: Six software firms have complained to the EU, saying that a huge proportion of the public do not realise their programs are on offer as an option in Microsoft's browser choice screen.
Big Brands Unconvinced Twitter's New Search Ads Are Worth It 04 March 2010: While micro-blogging site Twitter has reported they are close to launching a new ad model for their search results, many leading brands are unsure as to whether it will be viable.
Google Steps Up the Pace with Latest Picnik Buy 02 March 2010: Google is kick starting its legendary record of acquiring promising startups once again by announcing its third deal in three weeks - the photo editing site Picnik.
The BBC to Axe Half Its Website and Two Radio Stations 26 Feb 2010: According to a report in the Times, the BBC will undergo a strategic review which will see a 25% reduction in staff numbers and the closure of half its website.
European Commission to Investigate Claims of Google Search Fraud 24 Feb 2010: The European Commission is opening a preliminary investigation on Google after allegations of anti-competitive behaviour surfaced from three European companies.
Italy Convicts Three Google Executives for Privacy Violations 24 Feb 2010: An Italian Court has convicted three Google employees for breaking their countries privacy law by not seeking the consent of all parties involved before allowing a posting on Google Video to go online.
Google and China to Resume Talks 23 Feb 2010: Google and Chinese officials are set to resume talks about whether Google's China search engine will be able to perform without censorship.
Microsoft Launches Website to Target Pre-family Men 23 Feb 2010: Following research that 99% of young men use the internet every day, Microsoft has launched a new website called 'Him'.
Marmite Uses Facebook's Sampling Ad Format to Boost New Product 19 Feb 2010: The FMCB brand Marmite has taken Facebook's Sampling Ad Format on board to get social networking users to test their new savoury cereal bar range.
Women Found to Surpass Men in Valentine's Day Searches 18 Feb 2010: Traditional Valentine's Day marketing has long revolved around enticing men to buy products for their wives and girlfriend.
Google and Yahoo Do Battle With Australian Government over Censorship 17 Feb 2010: Google and Yahoo are contesting the Australian government's proposal to install internet filters that would block access to unrated books and movies.
Watchdog says Google Buzz is Breaking Privacy Laws 17 Feb 2010: The Electronic Privacy Information Centre (Epic) has lodged a complaint with the US Federal Trade Commission (FTC).
EU Approval of Yahoo-Microsoft Search Deal Expected This Week 17 Feb 2010: Conventional wisdom has it that the European Commission (EC) will approve the proposed Microsoft and Yahoo search deal later this week.
Dating Site MySingleFriend Launches Ad-funded TV Show Online 16 Feb 2010: Website service MySingleFriend.com has previously used the YouTube channel to provide light-hearted video clips offering dating and relationship advice.
Facebook Beats Google in Directing Web Portal Traffic 16 Feb 2010: Some experts believe that social media has the potential to direct more web traffic than search engines as people increasingly receive their information based on recommendations from friends and family members.
Google Fights for Digitised Books 13 Feb 2010: Google has filed a 67 page document in a US court contesting the US Department of Justice's blockage of their plans to use its digitised files to make out-of-print books available to readers by printing them on demand.
Iran Blocks Gmail in Attempt to Quell National Unrest 11 Feb 2010: In an attempt to quash the huge wave of protests that mark the 31st anniversary of the Islamic Revolution, the Iranian government announced that it would block access to Google's Gmail.
Government Site Business Link Seeks Profile Boost through Social Networking 11 Feb 2010: Business Link, the UK business advice portal funded by the Government, is now launching social networking campaigns and increasing its search spend in the hopes of significantly raising its profile amongst the public.
Google Launches Buzz Social Media Platform 10 Feb 2010: Search engine giant Google has unveiled its social media offering which allows users to post status updates and share content through their Gmail.
Google Battles the Great Firewall of China 09 Feb 2010: Last month, Google accused China of hacking into the email accounts of human rights activists.
Spanish Telecom Considers Charging Search Engine for Service 08 Feb 2010: In an interview, Spanish network Telefonica's CEO Cesar Alierta said that 'Search engines use our network, without paying anything for it.'.
Facebook Marks 6 Years with Home Page Makeover 05 Feb 2010: To commemorate its 6th birthday, social network giant Facebook has unveiled a relaunch of its home page.
Telegraph Changes Tactics from Chasing New Users to Improving Channel Quality 04 Feb 2010: The publisher Telegraph Media Group has announced it is now focusing on increasing its content quality Telegraph.co.uk instead of chasing new website visitors.
"China's Yahoo" Posts Record Profit for 2009 02 Feb 2010: Sohu posted the record profit of $515.2 million for 2009, a 20% gain from 2008.
Adobe Condemns Misuse of Flash Cookies for SEO Marketing 02 Feb 2010: Software designer Adobe recently decried the use of its Flash graphics framework as a tool to provide marketing data for search engine optimisation.
Sports Star Viral Video Helps Nike Fight Aids 02 Feb 2010: Sports product giant Nike has launched a viral film for its campaign to combat Aids in Africa. It features sport stars Andrei Arshavin, Kobe Bryant and Maria Sharapova.
Amazon's Kindle E-Reader Boosts 71% Rise in Q4 Profits 29 Jan 2010: Amazon has attributed its leap in profits mainly due to the popularity of its Kindle product. They have achieved a net profit of $384m (£238m).
Comparison Sites Lose Market Shares Despite Recession 28 Jan 2010: According to research revealed by the Mintel Internet Quarterly Report, consumer use of comparison sites has dropped in the last year, despite expectations of a rise in use as consumers search for lower prices due to the recession.
Yahoo Announces its Optimism for 2010 27 Jan 2010: Internet major player Yahoo expects to post its first revenue increase in six quarters for the first three months of 2010, after seeing demand for premium display advertising improve "significantly" in the final quarter of 2009.
Global Searches Experience Significant Growth in 2009 26 Jan 2010: A recent report from comScore reveals that the number of searches worldwide increased by 46% in 2009. 131 billion searches were conducted in the month of December alone.
Internet Sees 46% Increase in Worldwide Searches25 Jan 2010: Research by the company ComScore has revealed that number of searches worldwide increased by 46% year on year to 131bn in December 2009 - this is the equivalent of 4bn searches conducted every day.
UK Online Retail Sales See £5.46 Billion Consumer Spend in December 22 Jan 2010: According to the IMRG Capgemini e-Retail Sales Index, UK online sales grew by 3.8% between November and December, which would be the equivalent of every person in the UK spending £88.93 online in December.
Google uses Search Engine Technology to help Haitian Earthquake Victims 22 Jan 2010: Google was among the first technology firms to respond to the disaster in Haiti. Its search engine optimisation (SEO) tools have become an essential to the coordination of relief efforts so that the information is available in one source and not spread out all over the web.
IPA Bellweather Reports says Ad Sector Recovery Lead by Online Spend 18 Jan 2010: The latest Bellweather Report published this month by the IPA (Institute of Practitioners in Advertising) brings cautious optimism for UK Ad Sector recovery with statistics showing the rise in online budgets for the second quarter running.
New Website Snatter Launches to Maximise Social Media for Retailers 15 Jan 2010: The Snatter service works by giving online shoppers discounts on purchases in return for posting links to retailers on their social networking pages.
Search Engine Marketing Gaining in Popularity, Survey Shows 13 Jan 2010: A new study, conducted by Covario, reports that search engine marketing increased by 16 percent over the third and fourth quarters of 2009.
Search Engines Could be Exempted from Copyright Laws 12 Jan 2010: Conservative peer Lord Lucas has formally proposed an amendment to the Copyright, Designs and Patents Act 1988 and Digital Economy Bill which enforces copyright infringement charges.
Google Disagrees with Online Ad Tax Proposed by French Government 08 Jan 2010: The French Culture Ministry has announced it is considering introducing a tax on online advertising tax for major social networks and search engines, including Google and Facebook, to increase its arts funding.
New Online London Data Soon Available Free 07 Jan 2010: The Mayor of London Boris Johnson has announced the launch on 29th January of a free data website called The London Datastore. This information about the city, which was previously found only within City Hall, will now be fully open to the public.
Which? Runs Advertising Campaign to Raise Awareness of Its Impartiality 07 Jan 2010: The online consumer advice provider, Which? has launched an ad campaign to promote its website as the leading source of impartial advice and information.
More Government Services to Go Online under Gordon Brown 06 Jan 2010: Prime Minister Gordon Brown has announced plans to bring the majority of large transactional Government services online within the next five years.
Facebook Gives Members a Tool to Tackle Offensive Content 06 Jan 2010: The social network Facebook, which reached 350m users worldwide last year, has launched a new tool which allows members to monitor and act on offensive content.
Google Loses Claim to Domain Name 31 Dec 2009: Mediators of the National Arbitration Forum have dismissed a claim made by Google against Canadian company groovle.com demanding they transfer their domain name to it because it is too similar to theirs.
Facebook Rivals Twitter with Roll Out of Real-Time Search 31 Dec 2009: In June 2009, Facebook revealed it was building a new real-time search that would rival Twitter Search. In December it has made good on this promise by deploying this new search technology which will crawl the last 30 days of news feed activity.
Ofcom Unveils Rules for Video on Demand 31 Dec 2009: As from 19 December 2009, the new legislation published by UK Media Watchdog Ofcom for Video on Demand (VOD) services will come into effect. These regulations will cover content on such services as BBC iPlayer, 4OD, ITV Player, and Demand Five.
Daily Express Launches Paid-For Online Archive 19 Dec 2009: The Daily Express has created an online archive of over 1.7 million newspaper pages from ever edition it has ever produced. Users will be able to scan headlines and some pictures, but will be charged for deeper access to archive material that reaches back to the newspaper's first edition in 1900.
Launch of New MySpace Music Service Boosts Traffic and Record Label Pockets 19 Dec 2009: MySpace Music is a service that will be jointly operated by News Corp.'s MySpace and three out of the four top record labels. Since its launch, My Space traffic has seen a jump of more than 10%, with further growth predicted through a planned viral campaign.
Media Agencies Confident About Online Ad Budgets in 2010 19 Dec 2009: This year's New Media Age annual survey of leading Media Agencies sees the sector as 'confidently optimistic' about the growth of display and search budgets in 2010.
Sport Portal Soon to be Launched by YouTube 12 Dec 2009: Google-owned video site YouTube has recently signed a multi-territory deal with SportAccord, a body which represents international sports federations, to create a Sports Hub.
Launch of Marketing Measurement Tool Habble Offers New Brand Insight 12 Dec 2009: Teen virtual world Habbo has recently deployed a measurement tool called Habble, to give brands greater insight into ad effectiveness through enhanced targeting and tracking.
AOL Unveils New Brand Identity 12 Dec 2009: Following from their split with Times Warner this month, AOL is now rolling out a fresh brand presence. First revealed in November, the AOL portal now features its updated revamp designed by brand consultancy Wolff Olins..
Reuters Unveils Revamped Website 05 Dec 2009: The well established news website Reuters has recently undergone a revamp, designed to provide more streamlined and intelligent content to business professionals.
YouTube Launches Full-Length TV Episodes in UK 05 Dec 2009: In a move to tap into the increasing online demand for full-length television programmes, YouTube has recently launched a new Shows section which will broadcast TV episodes from 60 providers, including Channel 4 and ITN News.
Google Poses Potential Threat to UK Property Aggregators with New Portal Plans 05 Dec 2009: Google, with a history of launching services first in the US and then rolling them out to other global markets if successful, already provides a property portal service in the US and Australia whereby users, or estate agents, can upload details of properties for sale onto Google Maps.
BBC Review Highlights Need to Streamline Online Content 28 Nov 2009: The review, which started in July, is part of the BBC Trust's aim to re-shape itself with "appropriate limits" on its activities and ambitions. It will see a streamlining of their online services which will see a number of their sites being scrapped.
Google Supports Advertising Association's Project to Rebuild Public Trust 28 Nov 2009: The Front Foot Project was launched by the Advertising Association in October, after it conducted research that found just 14% of UK consumers trust advertising.
New Technology by Virgin Media to Measure Illegal File Sharing 28 Nov 200: The ISP Virgin Media is set to employ a newly developed analytics tool called CView to monitor how much copyrighted material is unlawfully shared between web users.
3am Site's Radical Switch from Disavowing SEO to Keyword Stuffing 21 Nov 2009: In a matter of 3 months the Daily Mirror's 3am.co.uk gossip site has switched from swearing off SEO and promising to concentrate on building a loyal audience to stuffing its HTML titles with as many keywords as possible.
Twitter Changes Its Home Page Strategy 21st Nov 2009: The question tag line that previously greeted users on the home page of the micro-blogging site Twitter used to be 'What are you doing?'. This has now been replaced by 'What's happening?'.
O2 Opens Doors to Pitches for Best Solution Digital Marketing Agency 21 Nov 2009: The telecoms network O2 is currently reviewing its digital marketing strategy with the goal of appointing an agency early next year.
Newspaper Tactic Highlights Increase in SEO Trend over Paid Search 13 Nov 2009: Recent changes in the online industry show that a number of high profile businesses are moving away from paid search in favour of SEO (Search Engine Optimisation).
Virgin Trains Website Sees User Experience Revamp 13 Nov 2009: The Virgin Trains website was relaunched yesterday with not only an appealing new look and feel, but with a vastly improved user experience.
Times Set to Charge for Online Content from Spring 13 Nov 2009: Despite Rupert Murdoch's admission last week that his plans for a shift to paid-for instead of free news content are likely to be delayed from the original June deadline, Times Online is to introduce pay walls as early as Q1 2010.
Online Advertising No Longer the 'Poor Cousin' of TV 13 Nov 2009: A recent report has shown that online advertising has overtaken television expenditure for the first time.

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