News

Independent Opera Gets Website and Branding Overhaul to Support Young Artists
Independent Opera (IO), a company created to further London's artistic talent, has undergone a website revamp to better promote young artists in their Sadler's Wells productions as well as in the field of opera at large.
Tesco Partners with Weve to Trial Geo-Fence Discounts at New Concept Stores
With the aim of raising public awareness of their newly launched London concept stores, Tesco has joined forces with O2-owned Weve to release a mobile coupon trial initiative.
Study Reveals Most Meaningful Brands in Britain and Internationally
A study by global advertising company Havas, which questioned 300,000 people over 34 countries to span 1,000 brands across 12 industries, has identified the most meaningful brands both in the UK and abroad.
Affiliate and Lead Generation Marketing Efforts Pay Off in UK Consumer Spend
According to the third annual Online Performance Marketing (OPM) Internet Advertising Bureau UK (IAB) study, UK consumers spent £16.5bn in 2014 due thanks to affiliate marketing and lead generation campaigns.
Google Poised to Penalise Websites that Are Not Mobile Friendly
In a move that has been dubbed the "Mobilegeddon" by some industry commentators, Google has revamped its mobile search algorithm to reward mobile-friendly websites with higher rankings and penalise sites that have not been adequately optimised for display on smartphones by giving them less prominence in search results.
Facebook Announces Progress in Stamping Out Fake Like Scammers
Following a loss of brand trust when the public were made aware of dodgy Facebook scammers that sell Like followers to page administrators, the social network has taken steps to rectify the situation and claims to be winning the battle.
Cadbury Continues Efforts to Widen Target Audience with Major Campaign
Last night (16 April) saw the unveiling of Cadbury's £4.5m advertising campaign to promote its new Dairy Milk Oat Crunch product.
Ikea Appoints OgilvyOne to Enhance their Retail Customer Experience
Following a highly competitive three-way pitch, leading marketing agency OgilvyOne has won the global Ikea account - their first remit is to oversee an international consulting project.
Survey Finds Increase in UK Consumers that are Tired of Technology Onslaught
A new survey questioning people on their feelings about the Internet of Things (IoT) has revealed a rise in the number of UK consumers who are getting fed up with the constant onslaught of technology.
BBC Technology Undergoes Rebrand to Compete with Rival Streaming Services
With the aim of supporting a more targeted focus on content user experience, 'BBC Technology' has undergone a rebrand to 'BBC Engineering'.
News UK Allows Advertisers to Use Same Marketing across Digital Platforms
The publisher News UK is aiming to boost advertising revenues from their subscription-based online offering by breaking the 'artificial divide' between digital platforms.
New Birds Eye Campaign Highlights Financial Savings Gained from Frozen Food
Frozen seafood brand Birds Eye is kicking off a £2m campaign to engage consumers with the selling point of frozen food being instrumental in both reducing food waste and helping people save money.
Lloyds Banking Group Pledges More Help to Improve Digital Skills of Britons
Lloyds Banking Group's consumer engagement strategy is currently focussing on upping the nation's digital know-how.
Industry Experts on Drum Search Awards Panel Offer Key Insight
The judges of the Drum Search Awards have today highlighted the importance of search as the foundation of digital and a vital component in business and campaign success.
TK Maxx Brand Rolls Out New Campaign for Spring/Summer Collection
Discount designer clothing retailer TK Maxx have launched their Spring/Summer 15 advertising campaign, which will continue their trend of highlighting real people by featuring 10 of their customers from across Europe.
Ten Alps Communicate Agency Wins TfL Digital Campaign for Road Safety
In the wake of a competitive tender, Transport for London (TfL) has now taken multimedia content firm Ten Alps Communicate on board to spearhead a £3.5m digital Road Safety campaign for pre-school children.
Innocent Drinks Continues Legacy of Engaging Content with Mother's Day Cards
Known for their consumer appeal through creatively clever brand messaging, Innocent Drinks is leveraging Mother's Day (Sunday 15 March) with the release of apt cards for the occasion on its blog and social channels.
MBNA Continues Partnership with MEC for £10m Brand Positioning Account
Following a competitive pitch process, credit banker MBNA has decided to retain the services of media agency MEC for their £10m campaign account.
UK Healthcare Sector Urges Tougher Marketing Restrictions on Alcohol & Junk Food
The British Medical Association (BMA) is asserting its weight to lead the calls for more stringent advertising regulations on the promotion of alcohol and junk food. Their sense of urgency rides on the back of the spiralling costs involved in the NHS treating obesity and liver damage.
Santander Launching Fresh Brand Campaign to Communicate Customer Benefits
Santander is kicking off a new brand campaign to drive home their pledge of putting consumers at the heart of their service offering.
Wikipedia Founder Explains Why New Mobile Network TPO is Set to Cause a Stir
In an interview with The Drum at the Mobile World Congress, Wikipedia founder Jimmy Wales explained why he believes the mobile network called The People's Operator (TPO) will shake up the Telco industry.
Survey Unveils the Priorities and Concerns of UK Marketers in 2015
New data published in a report by ALF has revealed that as many as 84% of UK marketers are looking to maintain or increase their ad spend in 2015.
Digital Marketing Association Backs Government Clampdown on Cold Calling
Following the recent news about the Government changing the law from 6 April to crack down harder on nuisance cold calls, the Digital Marketing Association (DMA) has welcomed the decision.
Neuroscience Gives The Post Office an Effective Marketing Steer
Having commenced a major brand overhaul almost a year ago under the direction of newly appointed Chief Marketing Officer Pete Markey, The Post Office is now looking to neuroscience to facilitate understanding of successful positioning to multi-channel consumers.
Barclays Sees Progress Thanks to New Strategy for Engaging Content
The interactive marketing director at Barclays, Mark Brayton, has today (February 24) provided insight into the company's fresh strategy to function like a newsroom in delivering new content to consumers within three days of conception.
Lego Crowned Most Powerful Brand of 2014
The 2014 Brand Strength Index by Brand Finance finds Ferrari ousted from top position and replaced by Lego.
ASA Bans Two Twitter Campaigns by Hard Rock Cafe London
In a move that acts as a warning to brands that conduct marketing campaigns using the Twitter platform, the Advertising Standards Authority (ASA) has banned two promotions by Hard Rock Cafe London.
Co-operative Pharmacy Undergoes Major Rebrand as New Acquisition of Bestway
Following their £600m acquisition by London-based wholesale group Bestway, the Co-operative Group's pharmacy division is to end its 70 year public presence and undergo a complete rebrand - it will now be seen on the High Streets as 'Well'.
Google Keeps Tight Lipped about Changes Affecting Search Rankings
Following rampant speculation about changes to their Search Engine Results Pages (SERPs) which the SEO sector noticed last week, Google is continuing their notorious trend of refusing to provide clarity on new activity.
Survey for Safer Internet Day Highlights Need for Stricter Protection of Children
A recent study by ResearchBods which was commissioned in line with Safer Internet Day has revealed the prevalence of online activity by youngsters aged 11 to 16.
British Heart Foundation Changes Marketing Strategy to Become More Audience Led
As part of their new three-year strategy, the British Heart Foundation (BHF) is now targeting YouTube with the aim of encouraging people to become more emotionally connected with their cause.
Coca-Cola Tries Campaign to Tackle Online Negativity but Becomes Hack Victim
In a turn of events that demonstrates how risky social media can be for companies, Coca-Cola has been made victim of the very negative feedback it had launched a campaign to prevent.
The Mirror Kicks Off Major Campaign to Strengthen Quality Brand Positioning
In an effort to combat "media-driven ignorance" and strengthen its brand position as a quality news source, the Mirror has launched a multi-million pound campaign featuring the strapline 'Don't Say Stupid'.
Twitter Admits Poor Responsive Action in Removing Vile Trolls from the Platform
A leaked internal email has revealed that Twitter is aware of its poor record in preventing rampant troll activity and is looking at addressing the problem.
Frijj Brand Launches New Product Range in Line With Growing Unpopularity of Sugar
In response to changing consumer attitudes to sugar following copious press about how unhealthy it is, flavoured milk brand Frijj has redesigned their product portfolio to offer a more appealing range that contains 40% less sugar.
Head of Search Advertising at Microsoft UK Provides Key SEO Insight for Marketers
Microsoft UK's Head of Search Advertising, Colm Bracken, has today (February 4) expressed his view of current SEO and its future moving forwards.
Survey Demonstrates UK Consumers Loyal to Brands that Offer Reward Incentives
New research has revealed that shoppers increasingly expect rewards for brand loyalty, particularly women.
Notonthehighstreet Stirs Up Valentines Sentiment with New Marketing Campaign
Retailer notonthehighstreet.com has launched a fresh marketing campaign to raise its brand profile and encourage Britons to be more romantic this Valentine's Day.
Guardian Revamps Website to Focus on Time Based Attention Metrics for Ads
In line with The Guardian's ambition of providing better opportunities for brands to be seen through focusing on reader attention rather than clicks, their website platform has undergone an overhaul.
Brands Need More Strategic Staying Power Says Axa Marketing Chief
Group Marketing and Communications Director at AXA UK and one of the judges at this year's The Drum Marketing Awards, Cheryl Toner, has today provided insight into the common tendency these days of brands changing their direction too quickly rather than sticking with a strategy so that it delivers long terms results.
EasyJet Praises Ad Campaign for Boosting Company Profits
EasyJet has largely credited the strength of their ad campaign (launched last year) for the upturn in success, namely good results in their latest financial data and the sale of a record number of seats to business travellers.
Publisher Time Inc. Unveils Revamped Advertising Structure
Digital and print publisher Time Inc. has revealed a new customer-centric advertising structure that offers agencies and clients a simplified central point of access to all their brands, such as Marie Claire and Woman's Own.
Netflix to Invest Heavily in Marketing for Ambitious Global Expansion Strategy
Netflix is gearing for a marketing push over the next two years in the attempt to gain the leading edge over competitors and expand its global market.
Marks and Spencer Boosts Customer Loyalty with New Digital App
M&S has replaced its traditional paper coffee stamp card with a digital loyalty app that will be trialled throughout Greater London cafes.
Three Kicks Off Marketing Drive to Further Promote Free Calls from Abroad
Telecoms provider Three UK is embarking on an integrated marketing campaign to drive their 'Feel at Home' offering which allows Britons to use their mobiles abroad at no extra cost.
OXO Brand Gets New Year Facelift to Better Inspire Consumers
OXO has undergone a facelift designed to modernise its image while retaining recognisable design elements of the brand's heritage.
First Great Western Tackles Negative Brand Image with New Hub for Train Updates
In a move that will see thousands of commuters breathing a sigh of relief, First Great Western is making an effort to protect its brand reputation from further damage by launching a new online hub to help passengers overcome disruptions to their train journeys.
The Gym Group Looks to Grab Attention of Average People with New Campaign
As part of their rebrand aimed at repositioning themselves from industry pioneer to a leading player in the maturing budget fitness sector, The Gym Group has launched a new campaign.
Small Businesses Prioritise Tech & Broadband for Investment
According to the results of a recent survey commissioned by Telecom provider TalkTalk, this year the majority of British small and medium sized businesses have earmarked broadband and technology as their priority investments to improve success levels.
SodaStream Focuses Marketing on Campaign to Promote Water over Fizzy Drinks
SodaStream continues to drive market share growth with the launch of a new ad this week promoting their 'Water Made Exciting' campaign - it aims to give kids an appealing alternative to high-sugar fizzy drinks.
Yelp Cleared of Fudging Reviews to Benefit Advertisers
Following a Federal Trade Commission (FTC) investigation, American regulators have now cleared reviews website Yelp of manipulating its content in favour of advertisers and will pursue no further legal action.
Weight Watchers Kicks Off New Year with Revitalised Marketing Drive
Weight Watchers is beginning the New Year with a fresh ad campaign featuring a facelift of the brand's look and feel as well as a stronger, clearer message communicating there are 'here to help'.
Cyber Monday Sees Online Sales Continuing to Increase Year on Year
Research by Adobe has revealed that Cyber Monday yesterday saw a 16% increase on total online sales compared to 2013 figures, totalling £1.67bn internationally.
National Helpline Continues Efforts to Stop Nuisance Cold Calls and Emails
As part of their Stop Nuisance Calls campaign and following a recent survey which found that Britons find cold calls and cold-email marketing upsetting, National Accident Helpline is to stop using automatic opt-in email campaigns and reinvest their budget into digital brand marketing.
UK to Top Countries with Highest Digital Ad Spend
According to new research by Group M, the UK is to become the first country where over half of all ad spend will go to digital and online media.
Google Reattempts to Overturn Court Ruling Concerning Bypassing Apple Security
Google is attempting for the second time to overturn a High Court privacy ruling which awarded payment of damages to possibly millions of Britons for getting around Apple device security settings.
Zero Tolerance for Branded Content that Does Not Inform Consumers it is Paid Marketing
Following the recent ban of Mondelez's Oreo native ad on YouTube, UK advertising trade bodies ISBA and the IAB are warning brands of the need to maintain respect for their consumers by clearly informing them when paid-for vlogger content is used as advertising.
Holland & Barrett Looks to Engage Younger Audience with New Campaign
Holland & Barrett has invested £600k on an integrated ad campaign designed to modernise the brand and increase its appeal amongst a younger audience.
Klout Retailer Social Media Score Finds Sainsbury's in Top Position
According to new research commissioned by social media analytics company Klout, Sainsbury's is the current crown holder of retailers with the biggest online social influence in the UK.
UN & United Colors of Benetton Launch Ad Campaign to Fight Female Discrimination
Fashion retailer United Colors of Benetton has today kick started a fresh ad campaign which, in partnership with the United Nations, centres on supporting International Day for the Elimination of Violence Against Women.
Samsung Debuts First Christmas Ad Campaign to Boost Festive Season Sales
Electronics giant Samsung is launching their first ever Christmas marketing campaign to maximise the festive season sales spike by boosting appeal for their product range.
New Survey Highlights Gaps in UK Digital Marketing Progression
According to research commissioned by Marin Software, many CEO of large companies in Britain lack understanding of digital marketing and therefore allocate adequate investment into its development.
Pizza Hut Introduces Website and Menu Revamp with Brand Revolution Campaign
Pizza Hut is rolling out a brand revolution drive by introducing a fresh logo, revamped website complete with online ordering and new menu offerings.
Tesco and Mumsnet Partner to Promote Food Knowledge amongst Kids
Tesco and online hub Mumsnet have joined forces in a 10 week partnership to promote an initiative called the 'Eat Happy Project'.
Amazon Moves to Boost their Prime Offering with External Retailer Partnerships
Amazon is endeavouring to increase take-up of its Prime membership by signing up retail partnerships which will expand the shopping parameters to external sites.
Nando's Rolls Out New Campaign to Compete with Traditional Condiments
The Nando's Grocery brand has unveiled its first ever creative campaign - the retailer hopes to give traditional condiments a run for their money with a robust promotion that spans TV and online.
New Sainsbury's Ad Supports RBL's Poppy Appeal
Sainsbury's has unveiled a new ad to highlight their 20 year milestone of supporting the Royal British Legion's Poppy Appeal.
Fashion Brand Firetrap Targets Fresh Audience with Halloween Horror Ad
Urban clothing retailer Firetrap is aiming to attract a fresh target market by launching a horror-themed ad that re-introduces consumers to the company's roots of denim clothing. It will roll out on Monday 3 November via TV and online channels.
New PR Company Enlisted to Oversee Rollout of Premier Inn Tech-Savvy Rooms
The Premier Inn chain is gearing to launch a new technology-savvy suite of 'Hub' hotels and has enlisted Clarity PR to manage their successful roll out.
Google's Matt Bush Gives Opinion of Search Industry ahead of The Drum Awards
Marketing industry platform The Drum is to hold the first ever Search Awards next year, with top SEO experts lined up for the judges panel from Google, Microsoft and more.
The Whisky Shop Goes Digital with User Friendly Platform
Retailer The Whisky Shop is gearing to expand its market share by expanding from their 22 network of stores to a new luxury e-commerce website.
Lloyds Bank Rolls Out Marketing to Revitalise the Brand and Highlight TSB Split
Following the announcement made earlier this month that Lloyds Bank will be splitting from TSB, a rebrand is underway with the aim of revitalising the 250 year old commercial bank's public image.
Survey Finds Businesses Globally Struggling to Leverage Social Media Data
A recent survey by social media management company Hootsuite has revealed that nearly 60% of businesses globally are finding it difficult to determine how social media affects company revenue.
Study Finds Retargeted Ads Annoy Consumers Unless Found on Relevant Sites
According to a new study from InSkin Media and Rapp Media, retargeted ads are not the way forward since they put off over half (55%) of British consumers from buying products or services.
Survey Finds Mobiles Increasingly Popular for Christmas Shopping
New research from Weve, an alliance of the UK's three largest mobile network operators (EE, O2 UK and Vodafone UK), has revealed the growing power of mobile spend.
EBay Positions Itself for Lucrative Festive Season with Major Marketing Push
Following the devastating cyber-attack earlier this year which saw customer trust levels plummet, eBay is now looking to regain market share in the run-up to Christmas by launching its first ever global brand campaign to highlight the massive range of products they offer consumers.
Selfridges Launches Revamped Website and Other Digital Improvements
Selfridges has made the biggest single investment in its online platform since it launched four years ago - £40m alongside a new five-year strategy.
Daily Mail, Mail on Sunday and Mail Online Readers to Get Centralised Hub
With the aim of honing in on the lifetime value of its readers, Mail Newspapers (owner of The Daily Mail, Mail on Sunday and Mail Online) is gearing to unveil a new online portal called MyMail later this month.
Wagamama Celebrates In-Store Experience with Fresh Campaign
Pan-Asian restaurant franchise Wagamama has unveiled a new advertising campaign to boost customer appeal by highlighting their brand history and range of dishes.
Sainsbury's Tackles Competitors with Fresh Marketing Tactics
Sainsbury's is gearing to take on competitors such as Asda and Tesco with a shift in marketing strategy and a new campaign.
Luxury Brand Cartier Seeks New Legal Precedent on Websites Infringing Trademarks
High-end jewellery and watch brand Cartier has launched the first case of its kind with the High Court of Justice - it wants ISPs to block websites that are using its' trademarked logos for counterfeit promotions.
Reebok UK Signs Up Fledgling Media Agency to Drive Online Engagement
In order to drive sales and boost consumer enthusiasm for Reebok UK's new look, the brand has appointed a relatively new player on the marketing field, R1 Digital Media.
Survey Finds Britons Underwhelmed by In-store Customer Experience
New research has revealed that UK consumers are losing patience with outmoded in-store customer service.
Superdrug and The Perfume Store Set for Ecommerce Investment Boost
AS Watson, owner of Superdrug, is investing £37m to raise the bar on its digital strategy and ecommerce appeal - this includes the launch of a new 'eLab' comprised of a team of 80 digital specialists to spearhead innovation and progress.
eBay Pairs and Secret Escapes Launch Campaign to Raise Money for WWF Charity
eBay has teamed up with Secret Escapes, a bargain website for luxury travel, to raise money for the World Wildlife Fund (WWF).
Shoe Brand Converse Rolls Out Innovative Online Promotional Activity
As part of a global project called 'Sneakers Would', shoe brand Converse is gearing to launch a new online platform which will see "boring parts of the Internet" such as ads transformed into interesting images, games and event invitations.
Yahoo Explains Their Escalating Use of Native Advertising alongside Content
Senior Vice President of EMEA at Yahoo, Dawn Airey, has today (10 September) defended the company's approach of publishing an increasing amount of native advertising alongside content.
US Court Ruling Could Allow American ISPs to Charge Extra for Fast Internet Speeds
Major brands in the US are taking part in an "Internet Slowdown Day" to protest against an American court ruling which overturned regulations that require ISPs to treat all data passing through their networks equally.
EE Aims to Grow Market Share with £1 per Week Pay As You Go Mobile Packages
Mobile network EE is hoping to cause a stir by launching the UK's cheapest ever pay-as-you-go plan. Costing only £1 per week, their new offering aims to grow market share by attracting low-budget phone users.
Scottish Food and Drink Sector Looks to Gain Market Share
With the referendum vote around the corner (September 18), the Scottish National Party is trying to win the support of the country's food and drink industry by promising a global marketing campaign if they vote in favour of independence.
M&S to Market Food and other Merchandise Under One Singular Campaign
Launching tomorrow (2 September), Marks & Spencer is to unveil their first ever unified brand campaign for both food and general merchandise (GM).
Birds Eye Set to Launch Major Campaign for New Steamfresh Range
In support the launch of their new Steamfresh vegetable range, the Birds Eye brand is gearing up to roll out a £5.6m campaign aimed at revolutionising customer perception when it comes to frozen food products.
TalkTalk Undergoes Branding Revamp to Differentiate from Competitors
With the aim of better engaging consumers and communicating their new broader range of services, telecom company TalkTalk has undergone a brand identity update which injects more creativity and emotive feel into their marketing.
New Campaign Launched by British Heart Foundation to Raise Funds for Research
As part of a recent marketing strategy overhaul, the British Heart Foundation (BHF) has now launched a new campaign which highlights the work that the charity does around progressing research into heart disease.
New Campaign Launched by Cake Brand Mr Kipling to Win Hearts and Minds
With the aim of raising the bar on the cake industry and increasing its market share, Premier Foods brand Mr Kipling has kicked off a major new ad campaign this weekend.
Marketing Expert Points to the Trend of Brand Investment over Acquisition
According to the CEO of global marketing and advertising company WPP, Sir Martin Sorrell, companies are recognising that brand investment is a better way forward to drive growth than the riskier option of chasing revenue through mergers and acquisition.
Internet Advertising Bureau Looks to Set Video Ad Standards
The UK Internet Advertising Bureau (IAB) trade body is nearing completion of guidelines that will set the standard metric for the length of a video ad that a user needs to have seen before it can qualify as an impression.
The ASA Turns to Wider Advertising Issues instead of Individual Complaints
UK regulator the Advertising Standards Authority (ASA) has changed its point of focus away from individual ad complaints to advising brands on broader issues such as health and protecting children.
Sainsbury's Takes New Steps to Streamline their Online Customer Experience
Sainsbury's has announced it will be closing down its standalone non-food website and transferring it to the grocery platform.
Wikipedia Founder Speaks Out Against New 'Right to Be Forgotten' Rule
Google's latest move in adhering to the recent European Court of Justice's (ECJ) 'Right to be forgotten' law has stepped on the toes of free information resource Wikipedia.
Nationwide Boosts Marketing Spend to Rival Banking Giants
Nationwide has made its largest media investment yet - the Building Society will spend over £10m on a brand building campaign that aims to make it stand out from the crowd.
New Jaguar XE Aims to Gain a Stronghold in the Mid-Size Sports Saloon Segment
Jaguar is set to launch a campaign that capitalises on its British heritage to promote its entrance into a new segment with the unveiling of a new mid-size sports saloon model.
Walkers Announces the Six Finalist Flavours in Competition Promotion
The Walkers 'do us a flavour' competition is drawing to a conclusion with the six finalists now being announced.
KFC Launches New TV Ad as Part of Revised Marketing Tactic
Following on from a new strategy launched earlier this year to boost customer appeal by taking a more emotional approach to their marketing instead of the traditional product and provenance centred advertising, KFC has launched a new multi-channel campaign to reflect their fresh positioning.
Phones 4u Launches New Campaign to Reposition Brand as Customer Centric
Phones 4u has invested in a multi-million pound marketing campaign for a brand positioning shift that will see qualities such as knowledge and trust coming to the forefront over product and price.
eBay Gears for Major Marketing and Incentive Push to Repair Consumer Confidence
Following the cyber-attack in May which compromised the personal data of 145 million of its customers, eBay is planning a significant marketing push in the second half of this year to regain consumer confidence and claw back a return to double digit growth.
Morrison Unveils New Campaign as Tackles the Home Grocery Delivery Market
To support the fact that they are jumping on the home delivery bandwagon, Morrisons has launched a pun-based outdoor campaign to appeal to consumers.
Wonga Seeks to Repair Poor Reputation with Major Review of Tactics
Following the appointment of a new Chairman today (14 July), former RSA chief executive Andy Haste, Wonga has confirmed it will be undergoing an overhaul of its advertising and marketing tactics to repair its controversial reputation.
Targeted Marketing Sees Burberry Enjoying Escalating Conversion Rates
Luxury fashion designer Burberry has credited targeted marketing across all consumer touch points for the conversion hike which has seen their quarterly revenues rise by 12% in the three months to June.
Gumtree Takes Strong Steps to Boost its Brand Awareness
Having taken on its first Chief Customer Officer, Gioia Manetti, the classifieds website Gumtree is gearing to increase its popularity by positioning itself as a more "everyday" brand.
Sun Life Invests Heavily in Rebrand Positioning and Nationwide Marketing Campaign
Axa-owned insurance business Sun Life Direct is undergoing a £50m marketing overhaul aimed at boosting its market share through an offering of low cost saving products.
Facebook's Manipulative Emotional Testing of Users Comes under Scrutiny
Facebook is facing increasing scrutiny for its recent experiment which manipulated the emotional response of users without their permission - the Information Commissioner's Office has started an investigation into whether the social media giant has broken data protection laws, while the ISBA (which speaks for the UK ad industry) has also voiced concerns.
Andrex Changes Marketing Message from Product Focus to Benefits Driven
Andrex is gearing to shift its' marketing message with a multi-million pound campaign that will utilise both TV and social media channels.
New Camelot Campaign Highlights both Winning and the Good Causes it Funds
For the first time ever, Camelot is to launch a new campaign this Saturday (5 July) that will merge the concept of winning with the money it raises for good causes.
Chairman of WPP Comments on Lack of Industry Appreciation for Creativity
Despite their ongoing success, the Chairman of global advertising and marketing agency WPP has expressed "a touch of exasperation" about the industry.
Virgin Media Business Changes Brand Strategy with Visual and Content Revamp
Virgin Media Business has decided to revamp its brand strategy with a fresh visual identity to differentiate itself from consumer-facing sister brand Virgin Media, as well as to better demonstrate their vision and values.
New Boots Opticians Campaign Positioning Aims to Do Away with Confusing Costs
In a strategic shift that represents their biggest marketing change in twenty-two years, Boots Opticians is now launching a fresh campaign that does away with their traditional 'buy one get one free' offer in favour of more transparent pricing and the promotion of health benefits such as UV lenses as standard in all glasses.
Unilever CMO Highlights Problem of Talent Siphoning and Channel Complexity
With dauntingly strong competition from the likes of Facebook, Google and Twitter, Unilever CMO Keith Weed Brands has spoken out to urge agencies to make extreme effort to attract creative talent which is being siphoned away.
New Surreal Theme Featured in Latest Southern Comfort Advert
Southern Comfort has revealed the latest promotion in their global 'Whatever's Comfortable' campaign.
Nescafe Brand Gets Modernised Facelift and Unified Positioning to Boost Appeal
For the first time in its 75-year history, Swiss company Nestle is gearing to bring all its Nescafe products under a "powerful umbrella" in all 180 counties where it is sold.
Cancer Charity Launches Campaign to Raise Self-Esteem amongst Women
To celebrate its twentieth anniversary as well as to raise awareness of the work it does and encourage more Britons to sign up as volunteers, cancer support charity 'Look Good Feel Better' is launching its biggest advertising campaign ever.
Co-op Regains Market Share Thanks to Revamp of Own Label Offering
The Co-operative's 'Fair and Square' marketing campaign is paying off - following the TV ads promoting its revamped own-label products, they are enjoying double-digit sales increases.
M&S Gears to Grow Consumer Awareness about Its Sustainability Efforts
As part of a broader aim to better get its message across to consumers about the sustainability activity it carries out, Marks & Spencer will be sending all its marketing managers for sustainability training.
Google Steps Up the Premium Video Ad Inventory Game
To address the difficulty in finding high quality video ad inventory and thereby grow brand marketing spend even further, Google is launching a premium video ad buying platform called Google Partner Select.
Heineken Cans Get Design Revamp to Entice the Modern Urban Drinker
To boost appeal amongst contemporary men living in urban cities, Heineken is ushering in a redesign of its beer cans which emphasises the sleek aluminium over the traditional green trademark to inspire a more "masculine", "thirst-quenching" feel.
Argos Prepares for Strong Campaign to Launch New Furnishings Brand
Argos has unveiled details of its "major new brand" called 'Heart of House' - they will be investing a "significant chunk" of their marketing budget to position the brand at the centre of modern life when it launches later this year.
Apple Unveils Two Offerings which Open the Doors to Brand Partnerships
Previously viewed disdainfully by many as being an overly strict "walled garden", Apple is now indicating a new willingness to work with brands by launching two new offerings at their 2014 Worldwide Developers Conference last night (2 June).
LinkedIn to Launch Major UK Content-Led Campaign
With the goal of tempting its' 15 million UK users to engage with more site features, LinkedIn is set to roll out the "biggest" British brand campaign to date.
Britons Increasingly Favour Digital Spending over Cash Use
Cash use amongst consumers might be heading the way of the dinosaur, according to a new report by the British Retail Consortium (BRC).
Hyundai Ramps Up Football Content Offering for World Cup
As official sponsor of the Fifa World Cup since 2002 and having recently extended that partnership deal through to 2022, Hyundai is gearing to boost customer loyalty amongst football fans by focussing on social media content which gives Britons a feel for the Brazil experience.
UK Marketing Industry Cautiously Optimistic over Rise in Consumer Confidence
Britain's marketing industry is feeling buoyant because April saw consumer confidence reaching a nine-year high, thanks to the recovery of the UK's economy.
Reebok Boosts Efforts to Deliver Compelling Content and Integrated Branding
In the hope of reaching its fans more effectively with targeted multi-channel campaigns, Reebok has announced it is adding new talent to its marketing team to generate insight and opportunities on the branded content side.
Pernod Ricard Rolls Out New Personalisation Tool for Its Top Whiskey Brands
With the strategy of boosting sales for gifting occasions such as anniversaries, birthdays and Father's Day next month, spirit brand Pernod Ricard has created a new online portal which allows people to personalise high-end bottles of tipple.
Brands Gear to Take On Board Exciting New Purchasing Technology
Large brands are gearing up to base new marketing and mobile commerce campaigns on start-up technology by Powatag, which allows people to buy products directly from ads on radio, TV, outdoor and print channels.
Storm in a Teacup over Banned Coral TV Ad
The Advertising Standards Authority (ASA) has banned the latest TV ad by bookmakers Coral because they say it links gambling with seduction.
John Lewis Announces Five Finalists for Technology Start-Up Incubator Program
The John Lewis 'JLAB technology incubator' has now unveiled the five finalist start-ups who it believes have the 'potential to shape the shopping experience of the future'.
Top Success Tips Revealed at The Drum's Agency Acceleration Event Today
Global conglomerate Unilever has today (22 May) launched a program that will provide mentoring, investment in digital marketing start-ups and access to its brands in return for early access to cutting-edge technology and trends.
Unilever Aims to Be Ahead of the Curve by Investing Heavily in Digital Start-Ups
Global conglomerate Unilever has today (22 May) launched a program that will provide mentoring, investment in digital marketing start-ups and access to its brands in return for early access to cutting-edge technology and trends.
Tesco Boosts Health Reputation with Complete Ban on Checkout Confectionaries
Following increasing pressure from customers and the Government, Tesco has made the decision to remove all sweets and chocolates from all its store checkouts nationwide.
Marks & Spencer Aims to Turn the Tides on Falling Profits with Focus on Digital
In a change of tactic to halt its downward profit slide (which dropped for the third year in a row), Marks & Spencer is now focussing on digital as its priority.
Ryanair Ups Its Game with Marketing Investment and Improved Customer Experience
Having today admitted that the Ryanair website was once "worst in class", including making it as difficult as possible for consumers to book tickets, Chief Executive Michael O'Leary revealed that the company has signed up over 2 million customers to its MyRyanair Loyalty Scheme during the past 5 months as part of broader plans to boost its online appeal with an enhanced customer experience.
Furore Over EU Ruling that Google Must Delete Certain Personal Data on Demand
A ruling by The European Courts this Tuesday, which upheld that an individual can demand 'irrelevant or outdated' information be deleted from search results, has been described by Wikipedia founder Jimmy Wales as "astonishing" and "one of the most wide-sweeping Internet censorship rulings that I've ever seen".
Damning Report Urges Co-Op to Get Radical Organisational and Skills Overhaul
Amid today's news of a damning report which has former City minister Lord Myners branding the Co-Op's current board as "manifestly dysfunctional", he has recommended replacing it with a smaller board made up of people with better business experience, including marketing skills, if it is to survive the competitive marketplace.
Waitrose Flouts Price Slash Tactic in Supermarket War with Different Focus
In response to the changes impacting UK food retail, such as the rise of discount stores such as Aldi and Lidl, Waitrose boss Mark Price has said that their strategy is to do the 'opposite of what everyone else is doing'. Instead of looking to slash prices lower than rivals, Waitrose will continue focusing on promotions and providing value to members of its loyalty scheme.
Tesco Gears to Wrestle Market Share from Poundland and Poundworld
Ailing supermarket giant Tesco has launched a new tactic to regain its falling market share. The retailer has unveiled 'pound zones' - dedicated areas of its outlets that will offer non-food categories such as Health & Beauty plus pet items for as little as 50p.
Retailer Debenhams Set to Boost Ailing Profit Margins with Streamlined Offerings
Following the announcement of a profit warning in January, Debenhams has decided to tackle the "sea of red" that chief executive Michael Sharp has mentioned by "refocusing" its promotional strategy.
Morrisons Steps Up Marketing Effectiveness with Skills Improvement Training
In a bid to retain "young and enthusiastic" marketers that are leaving the company due to lack of professional training, Morrisons has spent £250,000 thus far to launch an internal "marketing academy" next month.
Waitrose Rolls Out New USP Campaign about Employee Partnership Structure
Waitrose has launched a new television ad campaign to once more reiterate its differential points by highlighting how its partnership structure allows staff to offer better service than that provided by competitors.
Tobacco Industry Refutes Government Plans to Ban Branded Cigarette Packaging
Following a review commissioned by the Government last November, plans are underway to force tobacco makers to sell cigarettes in plain packaging.
Increased Marketing Spend Sees Asos Enjoying Major Sales Boost
Retailer Asos has credited an increased marketing investment for helping to significantly boost sales revenues - their first half-half sales have soared by 34% to £472m, thanks to a rise in customer volume and size of average shopper baskets.
Global Survey Finds Marketers Need to Adapt to Expanded Customer Experience
According to a survey of 228 global marketing heads by Deloitte and Salesforce, the responsibility for digital channels such as social media, email and mobile messaging are increasingly falling under the marketing remit, so there is a strong need for CMOs to make the case for assuming full control of the entire customer experience.
Oxfam Launches Major Experiential Campaign for Mothers' Day
As part of an experiential marketing drive for Mothers' Day, charity Oxfam has released an online video asking what makes mums special.
Morrisons Ushers in Bold New Strategies to Stand Out from the Crowd
With the aim of combatting their loss of market share to competitors, supermarket chain Morrisons is gearing to invest in the quality of its products and slash its prices.
Major Government-Backed Smart Meter Awareness Campaign in the Pipeline
The UK energy industry is set to launch a major 5 year marketing campaign to convince the UK public of the importance and benefits of smart meters - at the cost of £85m, this represents the biggest Government-backed customer awareness campaign since the switch to digital TV in 2012.
L'Oreal Embarks on New Brand Marketing Strategy
As the first leg of a new marketing campaign to promote its fresh brand manifesto titled "Beauty For All", L'Oreal has released an online video on YouTube. Their global campaign will also be rolled out across L'Oreal social media sites.
Focus on Trust, Value and Retail Innovation Earns John Lewis Major Profit Boost
Thanks to a strong focus on promoting value and trust amongst consumers at its department stores and Waitrose supermarkets, as well as the success of their Christmas marketing campaign, the John Lewis Partnership has seen its annual revenues top £9billion for the first time.
eBay Launches New Homepage Design to Boost Consumer Engagement
Online retailer eBay has redesigned its shop front homepage to boost engagement by focussing more on browsing instead of buying - the aim is to "inspire customers and give them a reason to come back to the site every day".
Reebok Reveals New Primary Logo to Further Push Fitness Brand Positioning
As part of its goal to transform itself into a fitness brand for amateur athletes, Reebok has unveiled a new logo.
Report Suggests UK Marketers Ambitious but Not Focussed on Priorities
According to a report by Cranfield University's School of Management, the fact that 87% of UK marketers ambitiously plan to grow their market share this year is at odds with a "worrying lack of attention" from this sector when it comes to product and service innovation as well as capturing newly developing economies.
Birds Eye to Launch New Multi Million Marketing Campaign
Today, the Birds Eye frozen seafood brand launched a £16m new marketing campaign to convey the shift in their consumer appeal strategy - in a move that will see the end of Clarence the Bear, the company aims to communicate their updated focus on meal occasions, rather than on the frozen food aspect.
Clearer and Stricter Laws on e-Cigarette Marketing under Review
The Committee of Advertising Practice (CAP) has launched a public consultation into e-cigarette advertising to address "public concern" and end "uncertainty" amongst marketers.
Unilever Goes Out on a Limb to Develop Pioneering Marketing Approaches
Global consumer goods company Unilever has now selected seven marketing technology start-ups to invest in as part its initiative to develop new, pioneering marketing platforms.
Food and Drink Advertising for Children Under New Scrutiny
The Advertising Standards Authority (ASA) has announced it is reviewing food and drink advertising that targets children, with the aim of potentially introducing stricter regulations.
Amazon Faces Down Netflix by Creating Stronger Competing Service Offering
Amazon is making a concerted effort to gain market share from arch rival Netflix by rebranding its UK Lovefilm Instant streaming service and merging it with its Prime subscription service to create a single offering called Amazon Prime Instant Video.
Sports Direct to Achieve Profit Target without Need for Increased Marketing Spend
Largely thanks to its online channel, Sports Direct has announced it is on track to reach its full-year profit target of £310m.
Revamped M&S Website Launches Today
The Marks and Spencer website has been given a major face-lift, with an unprecedented emphasis on engaging content such as Lifestyle, fashion, news and celebrity features.
Major Marketing Campaign by Scottish Pro-Independence Campaigners Planned
Pro-independence leaders are set to invest up to £2.5m on one of the largest outdoor advertising campaign ever seen in Scotland, in an effort to convince voters to say Yes to splitting from England in the upcoming referendum.
HTC Gears for Aggressive New Ad Campaign to Regain Market Share
Following the forecast of a wider than expected net loss of revenue for the first quarter of 2014 as it battles intense competition from the likes of Apple, LG and Samsung, Taiwanese smartphone maker HTC is gearing to make marketing improvements with a renewed focus on mid-tier devices.
Ikea Launches New Campaign Centred on Sustainability and Energy Cost Reduction
Swedish retailer Ikea is gearing to shift its marketing approach with its first ever UK campaign promoting the company's sustainability credentials.
Google Agrees to Settlement Proposals Against Unfair Search Monopolisation
A settlement has finally ended the European Commission's three year antitrust probe into the Google's dominance of the search market.
Ryanair Triples 2014 Ad Budget and Prepares for Launch of New Website
Ryanair is gearing to turn the tides on dropping profits and better communicate their recent customer service changes with the tripling of their 2014 advertising budget to £30m and a shift in marketing strategy from price to brand focus for upcoming campaigns.
Sainsbury's Active Kids TV Campaign Kicks Off with Ambassador David Beckham
Starting yesterday (January 29), Sainsbury's commenced airing a 40 second TV ad on ITV to promote its 10th annual Active Kids campaign.
Trinity Mirror's People Website Shuts Down after Failing to Catch On
Having launched not three months ago, Trinity Mirror is to close the People.co.uk website because it failed to attract a large enough audience to make it a commercially viable.
Tesco's New Scheme Aims to Educate Children about Food
Tesco has today launched their new 'Farm to Fork' scheme, which aims to take 1 million primary school pupils on educational trails in factories, farms and supermarkets to teach them where food comes from and how it is made.
Major Marketing Campaign to Support New Sky Channel on YouTube
Sky is hoping to combat its competitor threat, acquire new TV subscribers and trial fresh shows by launching a new YouTube channel that will offer full episodes of upcoming comedy and drama shows.
Waitrose Enjoys Major Success from Recent Marketing Campaigns
Waitrose has seen their online orders rise by as much as 120% following a marketing campaign that offered customers a free bottle of champagne or box of chocolates for placing an order before the end of January.
McDonald's Gears for Focussed Strategy to Recapture Market Share
Following their announcement of lower-than expected earnings in 2013 and an overall slowdown in growth, McDonald's is confident that their new marketing strategy - based on insight, innovation, value, modernisation and quality - will see their sales recover in the new year.
Industry Report Reveals Majority of Marketers Failing to Focus on Tangible ROI
The latest global report by marketing effectiveness consultancy Fournaise, which was based on interviews with 1,200 CEOs and decision-makers, has issued some damning revelations of the industry.
Netflix Attributes Revenue Increase to Effective Marketing
US streaming service Netflix have credited their rising revenues to "well-honed" marketing messages. They plan to continue investing in marketing to further boost brand awareness.
Premier League Endorsement Deals Promoting Unhealthy Foods Under Fire
Premier League clubs Liverpool FC and Manchester City have been slammed by health charities for signing multi-million pound marketing deals with junk food brands.
Britons Give UK's Big Six Energy Brands the Thumbs Down
According to the latest annual survey by consumer watchdog Which?, customer satisfaction with energy companies plummeted to a new low in 2013, while the UK's major energy suppliers have failed to improve the situation with their marketing efforts.
Government Gears for Major Campaign to Support Voter Registration Changes
The Government has earmarked £9.13 million for extensive awareness and promotional campaigns related to the overhaul of voter registration.
Despite Consumer Testing, Thomson Fairy-tale Ad Receives Complaints
Thomson's have come under fire over their New Year campaign which features an advert storyline about "Simon the Ogre".
Waitrose Celebrates Christmas Trading Success
Despite a low-key Christmas marketing campaign, Waitrose has credited its "most successful" festive period ever to its instant rewards loyalty scheme, value offering and support of community projects.
Yahoo Reveals Updated Ad Tools and Content Services
In the effort to reclaim lost digital advertising revenues from the likes of Google and Facebook, Yahoo has stepped up its game by creating a new suit of ad tools that allow brands to target their ads more easily.
Heinz Teams Up with Children's Charity for Personalised Soup Campaign
Heinz has joined forces with the Starlight Children's Foundation for a campaign that will raise money to provide entertainment for poorly children in hospitals and hospices across the nation.
EasyJet and Ryanair Vie for Market Share
EasyJet has stepped up its efforts to rival budget airline Ryanair and boost its passenger numbers by improving customer service, offering fresh perks such as flexible tickets and launching a new marketing campaign.
New LG TV Aims to Elevate Entire Brand Positioning
LG is aiming high with their upcoming product release and supporting campaign - it is hoped that the "world’s first" 55 inch curved screen OLED TV will have an umbrella effect, resulting in a sales and perception boost across all their home entertainment and appliance products.
UK Tourism to See Major Boost with Increased Government Funding for Marketing
The GREAT campaign, designed to grow tourism in Britain, has been given a £90m funding boost from the Government over the next two years.
Gender Specific Toy Marketing Under Fire
The campaign group 'Let Toys Be Toys', which works to convince retailers to stop marketing toys by gender in their stores, has set their sights on supermarket giant Morrisons.
Travel Brand Thomson Gears to Stand Out with Upcoming Marketing Campaign
Thomson has announced that it will shortly be launching a major new campaign - the travel brand has described their upcoming marketing activity as "memorable and different".
HungryHouse Invests In Major Marketing Campaign to Gain Market Share
In the attempt to gain market share from rival Just-Eat, online takeaway service HungryHouse is investing in a multi-million rebrand to appeal to diners.
Non-Food Retail Giants Vie for Xmas Market Share by Slashing Prices
UK shoppers are set to enjoy appealingly low prices this Christmas on fashion and electrical goods, with retail giants such as Currys, Tesco, New Look and French Connection competing for market share by offering up to 50% discounts this weekend. Additionally, new figures from PricewaterhouseCoopers reveal that the average cost for non-food products has dropped by 42% this week.
Grocery Retail Survey Finds Shoppers Prioritising Quality Over Price This Xmas
According to a recent survey of over 1,000 consumers on behalf of coupon firm Valassis, UK shoppers are more interested in the quality of grocery products rather than thrifty prices this Christmas.
Committee Outlines Action Plan to Stamp Out Rogue UK Telemarketers
A select committee of MPs is driving proposals to clamp down on cowboy telemarketers who have become the "bane of millions of people".
Revived Aquascutum Brand to Regain Lost Ground with Engaging Content
Following its acquisition last year by YGM, luxury retailer Aquascutum is aiming to re-engage old customers and capture fresh market share with a facelift of its branding along with a focus on content.
Domino's Creates Content Hub to Boost SEO and Customer Engagement
The trend of brands pushing content marketing in order to drive search rankings (complaint with the new SEO landscape that Google ushered in this year) has claimed another supporter - Domino's has launched an online hub to boost its organic search results ahead of competitors.
Argos Gives Glimpse of Revamped Store Prototype Centred on Technology
With the aim of staying ahead of the curve, Argos is repositioning itself around digital with a radical in-store overhaul prototype.
Scotch Whiskey Brand Chivas Regal Rolls Out New Branded Web Series
Two years after its first announcement about the idea of creating a feature-length movie to resonate with young males, Chivas Regal is set to launch a new marketing project.
John Lewis Feels Christmas Cheer with 2013 Weekly Sales Record of £111m
John Lewis has revealed that its weekly sales have topped £110m for the first time this year - the retailer credits their online and in store 'Countdown to Christmas' marketing for the impressive profits.
Asda Launches Same Day Click & Collect Trial at Six London Tube Stations
Asda is continuing to boost its brand visibility and on-demand service availability by launching a click-and-collect trial across six London Underground stations.
Sainsbury's Disgruntled about ASA Ruling but Pleased about Latest Quarter Results
The Advertising Standards Authority (ASA) is under fresh fire from Sainsbury's Chief Executive Justin King.
Future Publishing Creates New Production House to Streamline Native Advertising
In response to growing interest from advertisers for quality sponsored content, Future Publishing has announced it is forming an in-house agency to gain greater editorial oversight of the medium.
Microsoft Highlights How Google Snoops on User Emails for Targeted Ad Positioning
Microsoft is acting to leverage increasing public concern about digital privacy to attract users to its email service, as well as taking aim at rival Google for scanning people's private emails.
Britons are World's Biggest Online Shoppers but Also Insist on Bargains
The latest figures from the British Retail Consortium have revealed that Britons are the biggest online spenders in the world - almost £1 in every £5 is spent using computers, tablets and smartphones, while a total 18.3% of all consumer retail spending (not including food) is made via the Internet.
Demographic that Wearable Tech is Aimed at Do Not Meet the Current Price Bracket
A poll by GfK research, which gathered the views of 1,600 UK and US adults last month, has revealed that wearable technology such as Google Glass and Sony Smartwatches are too pricey for the target market they're most aimed at.
Industry Experts Warn Brands to Improve Customer Data Transparency
At an online privacy event taking place today, industry experts warned that brands risk losing out on the advantages of online media and regulators stepping in to enforce stricter fines if they do not become more transparent about how they gather and use consumer information for marketing purposes.
M&S Brings Back Magical Theme to their 2013 Christmas Advertising
For their Christmas campaign this year, Marks & Spencer has opted to revive its "Magic & Sparkle" strapline that was first used in 2001, as well as choosing to once again use celebrities in their festive season ad.
TfL to Boost Ad Revenues with New Tide of Brand Experiential Activity
With the aim of capitalising on the trend of increasing ad spending amongst marketers, Transport for London (TfL) is ramping up its recruitment drive to woo advertisers to invest in innovative experiential campaigns across the tube network.
Major Ad Campaign Launches to Promote the New Nurofen Cold and Flu Range
Owner of the Nurofen brand Reckitt Benckiser is investing £3m in a campaign to position the Cold and Flu range (launched last month) as a remedy for people who shrug off their illnesses and carry on with their lives.
Mozilla Rolls Out Online Tracking Tool for Improved Data Gathering Transparency
With the aim of boosting consumer trust by improving transparency over how free-to-access websites are funded, Mozilla Firefox has launched a new service called 'Lightbeam' to help online users understand how advertisers collect data about their web surfing habits.
Grey Goose Brand Undertakes Marketing Shift in Major New Campaign
Premium vodka brand Grey Goose is gearing for its first ever lengthy marketing campaign, titled "Fly Beyond", in the attempt to increase its market share over competitors.
e-Retail Sales Index Reveals Britons are Mad for Online Shopping
According to the latest e-Retail Sales Index compiled by IMRG and Capgemini, the UK is the confirmed Internet shopping capital of the world - 82% of Britons users regularly shop online, which is the highest rate of all 28 EU member states.
Wonga To Give Director Free Reign on Film of Customer Experiences
Following the announcement earlier this week by controversial online money lending service Wonga that they will be producing a movie showcasing twelve customer experiences, the company's CEO has said that they will allow the director free reign, even if there are negative stories to tell.
ASA Bans Flora Ad for Unsubstantiated Health Claims
Unilever have been dealt a blow by having their new ads for their margarine brand Flora banned by the UK Advertising Standards Authority.
National Lottery Endures Lukewarm Reaction to Lotto Game Changes
New data from YouGov has revealed that the National Lottery's brand index has dropped, with customers turned off by recent changes to the Lotto game as well as the cost of tickets being doubled in price.
Procter & Gamble Announce Change in Marketing Strategy
Global retail giant Procter & Gamble are shifting their marketing strategy from "unsustainable" value giveaways to a more innovative approach.
Finest Range Gets Overhaul As Tesco Continues Efforts to Boost Brand Appeal
Tesco is re-launching its 'Finest' range - the supermarket giant has spent tens of millions of pounds revamping both their products and packaging in a further attempt to develop quality perceptions amongst the public and boost customer engagement with its food.
Hibu to Roll Out Major Campaign to Recapture Market Share
Following its rebrand from Yell last year, Hibu is gearing to launch a major global marketing campaign targeted at small to medium business owners.
Organisers Prepare Marketing Push to Generate Buzz for Commonwealth Games
In order to boost its appeal with potential sponsors and increase merchandising revenues, Commonwealth Games England is gearing to launch its biggest marketing push to date, starting next April.
Healthy Food Campaigners Remain Unimpressed by McDonald's Nutritional Efforts
In light of growing pressure from Governments and consumers over the problem of obesity, McDonald's is ramping up efforts to offer fruit and vegetables options on its menus as well as market healthier alternatives to children.
Heineken to Unveil High-End Appliance for Enhanced 'At-Home Drinking Experience'
Following from its global tie-up with industrial designer Marc Newson, Heineken is gearing for the unveiling of a new appliance that is expected to "revolutionise the way beer is experienced and enjoyed at home".
Carphone Warehouse Rolls Out Customer-Centric Smart Tool to Rival Competitors
Supported by a major advertising campaign, Carphone Warehouse is gearing for a "complete transformation" of its customer experience in the attempt to wrestle market share from its competitors.
Top UK Creative Agencies Reveal Most and Least Desirable Brands to Work For
A survey of UK CEOs, MDs, creative directors and planning directors who earn a base salary of over £150,000 has uncovered the most and least preferred brand owners that Agencies want to work with, along with ratings on a number of attributes to explain why.
Marketing Industry Reaction to New Apple iPhone 5 Release is Lacklustre
While Apple have generated much hype around their new release of the iPhone 5S with finger print technology and the more affordable 5C model with a plastic back, the immediate reaction from industry experts has been somewhat lukewarm, with comments about the Apple brand losing its marketing focus.
Government Aims to Encourage More Smokers to Quit with Revived Campaign
A multi-million pound anti-smoking initiative by the Department of Health (DoH), called Stoptober, is to see a new push - the Government hopes that its latest £3.5m campaign will convince more smokers to quit for at least a month.
House of Fraser Raises the Bar on 'Buy & Collect' with Virtual Queuing
House of Fraser is looking to boost their online appeal by introducing a new 'virtual queuing' system. Currently in the trial phase, it allows customers to browse in-store while waiting for their 'Buy & Collect' items.
Top Agencies to Vie for Dixons Advertising Account
Dixons is scaling up to give its advertising strategy a review - following an increase in sales and market share, the retailer is keen to ensure its consumer message reflects their shift to e-commerce and multi-channel.
Tesco Continues Its Attempts to Turn the Tides on Food Quality Perception
With the aim of raising public perceptions about the quality of its food, Tesco is gearing to undergo a revamp of its Finest product range.
Brewer Carling Launches Apple-Spoof Ads as Part of Major Marketing Strategy
The latest revelation in Carling's £9.6m marketing strategy is the release of humorous print ads that cleverly poke fun at Apple.
Debenhams Makes New Push to Grow Market Share
To commemorate its 200-year anniversary, Debenhams is taking strong steps to boost public perception of the brand by launching an original collection of limited-edition products created especially for the event by their in-house designers.
YouView to Roll Out New Consumer Acquisition Marketing Campaign
In line with the lucrative autumn TV season when many of the UK's most popular programmes return to air, YouView is gearing for a £10m multi-media marketing campaign to appeal to customers with the promotion of a simple, fuss-free on-demand service.
Guinness Brand Steps Up Marketing to Combat Decrease in Sales
The Guinness brand is to get a marketing makeover - parent company Diageo is investing in a £12m advertising push to broaden its appeal and boost flagging sales.
Knorr Brand to Roll Out Major Digital Marketing Campaign to Raise Its UK Profile
Knorr's parent company Unilever is investing in a £12m marketing campaign is an attempt to make it the number one culinary brand in the UK.
SSE Focuses on Becoming More Customer-data Driven with CRM Overhaul
Energy firm SSE is planning to overhaul their CRM strategy, having realised that their previous "patchwork" CRM approach left them lagging behind competitors.
Nando's Takes Loyalty Scheme Online to Better Target Consumer Expectations
Popular Portuguese restaurant chain Nando's is heading into new waters by taking its loyalty scheme online in an effort to hone in on new data-driven marketing opportunities that will help it better target customers.
Iceland Slammed by Consumer Watchdog for Misleading Advertising
The Advertising Standards Authority (ASA) has ruled that an Iceland ad released in February is banned in its current format for being misleading.
Google Eye-Tracking Patent Paves Way for Pay-per-Gaze Advertising Model
Google has now been granted a patent for eye-tracking technology that paves the way for a pay-per-gaze model of advertising in both the real world and online.
Philips Rolls Out Innovative Digital Campaign for Electric Male Grooming Tool
Philips is poised to unveil a new interactive campaign promoting its three-in-one electric grooming tool called Click & Style.
HTC to Roll Out Major New Brand Campaign Featuring Robert Downey Jr
Mobile manufacturer HTC is gearing to launch a multi-million pound brand campaign that will see last year's highest paid Hollywood actor Robert Downey Jr. promoting their new strapline "Here's to change".
New Absolute Flavoured Vodka Marketing Aims to Position Brand as Creative Leader
The Absolut brand, owned by Pernod Ricard, has now revealed a new look for its flavoured vodka range - it will be rolling out across the UK this month.
Twitter Tackles Brand Damage from Troll Abuse Scandal with New Safety Measures
Following recent 'troll' scandals involving misogynist threats being tweeted about prominent female personalities which resulted in a petition with over 125,000 signatures on the change.org website demanding Twitter update its systems for reporting abuse, the microblogging platform has apologised and will be introducing new safety updates.
Samsung Kicks Off Marketing Recruitment Drive to Boost Product Strategy
Samsung is looking to continue upping its game and further develop the new strategy of promoting its family of products instead of focusing on single devices by undertaking a major recruitment drive for marketing professionals.
EE TV Ad Launches Tonight Promoting New Orange PAYG Mobile Deal
Following the merger of Orange and T-Mobile to form the EE brand as the largest UK mobile phone operator, a major new Orange TV marketing campaign is set for launch this evening.
Nuisance Telemarketers and Text Spam to Be Targeted for Fines More Stringently
Complementing plans by ministers to introduce stricter legislation that will combat nuisance telemarketing calls and spam promotional texts, consumer watchdog Which? is introducing a Government-backed online platform to make it easier for people to complain about unwanted solicitation.
Report Highlights Increase in Brands Hiring Marketers to Improve Brand Reputation
A report by recruiter Badenoch & Clark has revealed that there is currently a spike in demand for marketing professionals with CSR (corporate social responsibility) and internal communications experience, since brands are increasingly keen on improving their reputation both outside and within.
Major New Marketing Campaign Aims to Improve Public Perception of Tesco Brand
Following the recent Horse Meat Scandal which saw its profits and market share take a dive, this Sunday Tesco is launching a new marketing campaign titled 'Love Every Mouthful' to improve public perception of the quality of its food offering.
Trepidation Abounds Over Google's New Paid Search Advertising Update
The upcoming update to Google's paid search advertising format is causing mixed reactions from the online marketing industry about how it will affect their media strategies.
Online Marketers in Uproar over Proposals for Stringent, Unified Data Laws
This weekend in a television interview, the German Chancellor called for stricter data protection laws to be implemented across the entire European Union.
Harveys Furniture Becomes First UK Brand to Adopt Twitter Product Cards
A UK furniture brand is claiming to be the first major retailer in Britain to incorporate Twitter in-stream Product Cards to showcase its products.
Google Told to Clarify Consumer Privacy Policy or Face Potential Fines
The UK's Information Commissioner's Office (ICO) has officially written to Google, informing them that they need to better articulate their aggregated privacy policy or potentially incur a fine.
Tobacco Brand Swan Celebrates Anniversary with Online Ad Campaign
To commemorate its 130th anniversary, tobacco accessories brand Swan is set to launch an online digital campaign promoting its heritage.
Rivals Irate over Google Proposals to Change Search Result Labelling in EU
Google could face further wrangling with the European Commission regarding monopoly accusations because a coalition of competitors has thoroughly rejected its proposals regarding changing the presentation of search results to EU users.
Facebook Embarrassed over Glitch Allowing User Contact Details to be Leaked
Facebook has landed up with egg on its face after a bug in its system allowed the email addresses and phone numbers of more than 6 million users to be accessed by other people on the platform.
Samsung Announces New Products Along with 'Lifestyle' Marketing Strategy
Samsung is angling its marketing strategy to a lifestyle approach, in order to better encourage consumers to buy across all tiers of its product ranges.
Watchdog Finds In Favour of Sky Instead of BT over Advertising Complaint
Following a long-standing row with BT, BSKyB has finally emerged victorious today after watchdog Ofcom ruled it has the right to refuse to broadcast BT Sport ads on its sporting channels.
Google Glass Faces Further Heat from Privacy Authorities
An official letter has been sent by ten privacy authorities from six countries to Google CEO Larry Page, posing eight key questions with the stated aim of encouraging the online giant to "engage in a real dialogue with data protection authorities about Glass".
Study Highlights UK Retailers Losing Out on Fortunes with Mobile Marketing Gaps
A study published today by the trade body IAB has revealed that retailers are missing out on significant revenue by neglecting to optimise their websites for tablet devices.
Senior Marketers Warn Industry Not to Become 'Jack of All Trades'
Speaking to Marketing Week at this year's industry Cannes Lions event, Unilever CMO Keith Weed gave warning that brands should keep their 'eye on the ball' rather than be tempted into distraction by the wealth of technologies and promotional opportunities that are fast emerging.
Google Reveals Further Changes to Search Landscape
Lately at an industry event called SMX Advanced, the Head of Search Spam at Google Matt Cutts revealed some key new information about the algorithm changes that have been rocking the search and SEO landscape.
Britons Vote the Top 10 Most Meaningful UK Brands
A survey conducted by Havas Media Group, which sampled the opinions of 9,939 UK consumers on 72 brands across nine industries, has revealed the top performers which people favour most.
Consumer Backlash Sees Flora In Need of Marketing Rescue
Following the negative feedback by shoppers over the change in Flora margarine's taste formula which was introduced 18-months ago, owner of the brand Unilever is gearing to rectify the damage with a major new marketing campaign.
New Online Content Hub by Peroni Brand Aims to Boost Consumer Engagement
In the wake of increasing demand for premium beer in the UK, owner of the Peroni Nastro Azzurro brand SABMiller is looking to gain market share by highlighting its Italian roots with the launch of a new online hub
P&G Aims to Engage Global Consumers More Effectively with Division Restructure
As from 1 July, Procter & Gamble will be rolling out structural changes aimed at boosting profits and accelerating international expansion of their brands by getting 'closer to consumers'
Survey Demonstrates Good Customer Experience More Important than Ever
A new survey of 2,034 UK adults commissioned by NewVoiceMedia has revealed the increasing trend of consumer power to damage under-performing brands.
Online Travel Platform Expedia to Launch Fresh Rebrand Marketing
In the effort to stand out from the crowd in an increasingly competitive online travel market, Expedia is to launch a multimillion pound brand campaign based around avoiding 'travel cliches'.
Google Concession Proposals to Resolve Antitrust Case Labelled Inadequate
Speaking yesterday at the European Parliament, EU Competition Commissioner Joaquin Almunia issued Google with the warning that as part of the on-going antitrust investigation into its dominance of the EU search market, it may be required to make additional concessions to those it has thus far proposed.
HMV Set to Reinvent Itself with Fresh Consumer Strategy and Marketing
Following Hilco's £50m acquisition of the HMV chain in April, they are now preparing to relaunch the ailing brand in a bid to gain some of its former glory before it was crushed by the advent of digital content.
Brewer Heineken Aims to Boost Market Share with Integrated Global Ecommerce Hub
As part of a broader strategy to strengthen the link between its marketing and sales, beer manufacturer Heineken is gearing to launch its first-ever global ecommerce platform.
Yahoo's Acquisition of Tumblr Fully Confirmed
Yahoo has today confirmed their $1.1bn (£723m) cash buy-out of popular blogging service Tumblr, with their CEO Marissa Mayer also vowing "not to screw it up" on a conference call.
Two Supermarket Giants Bang Heads Over Online Delivery Deal with Ocado
Morrisons has now partnered with online grocery delivery service Ocado in a 25-year deal, causing rival Waitrose, which has a 13-year-old partnership with Ocado, to seek council over whether there has been a breach of contract.
Co-operative Bank Struggles with Loss of Brand Confidence Due to Mounting Debts
Following the suggestion by ratings agency Moody's that spiralling debts mean it might have to accept state aid at the expense of taxpayers, the Co-operative Bank's brand perception is taking a major hit.
Paywall Model Launching for Access to The Sun's Premier League Highlight Content
The Sun's owner News International has announced the details around its upcoming paywall plans for the online platform - this move highlights a growing trend of paid content, since its sister title's Times+ package and The Telegraph have also recently introduced a metered paywall model.
Amazon Sees Decline in Branding Scores
Having previously enjoyed a long-standing reputation as one of the world's star brands, new data indicates that bad press regarding tax avoidance and treating its sellers unfairly is now taking a toll.
Stricter Marketing Ethics Introduced by Coca-Cola
In order to minimise the negative press over its sugary products being a contributor to health problems caused by obesity, soft drinks giant Coca-Cola has announced four pledges that will usher in more stringent marketing limitations, including no longer advertising to children under 12 years of age.
Consumers Encouraged to Discover their 'Mojo' with New Virgin Holidays Campaign
Virgin Holidays is soon to unleash a fresh marketing campaign which will see the brand retiring its 'Rock Star Service' strategy and replacing it with an integrated approach under the banner "Unleash Your Mojo".
Controversy Grows Over Google's Payment of UK Taxes
A poll has revealed that despite Google's claims that its tax exposure in this country should not be major because rather than its UK staff selling advertising they merely provide sales or marketing support, Britain's digital and media buying community tell a different story.
ASA Unveils the 2012 TV Ads that Received the Most Public Complaints
The Advertising Standards Authority has today revealed the Top Ten ads of 2012 that received the most public complaints.
Birds Eye Ramps Up for More Consistent Brand Experience
Having acknowledged that its marketing has not been as effective as it would have liked, frozen food company Birds Eye is gearing up to create a unified brand experience across all channels.
Gamification Campaign to See Mazda Offering Unconventional Test Drives to Winners
As part of its target to drive growth by 20% in 2013, Mazda is gearing for the launch of its first gamification orientated experiential brand campaign this summer.
Debate Rages over Accusation by Charity of Online Ads Causing Child Obesity
Contention is brewing over an attack on the Advertising Standards Authority (ASA) for not doing enough to protect children against online marketing.
Germany Tackles Google over Lack of Consumer Service
Google has today received an ultimatum from German consumer groups to respond to support requests from users via email under German law, or face court proceedings.
Tobacco Company JTI Slam Second ASA Ban on Advertising Campaign
Benson & Hedges plus Silk Cut cigarette brand owner JTI is hitting back against the decision of the Advertising Standards Authority (ASA) to ban its second advertising campaign in recent months - they have stated that the ruling goes against "common sense and sound evidence".
Spotify Undergoing Changes to Boost Brand Experience and Customer Appeal
Music platform Spotify is gearing up to strengthen its brand experience in order to improve its appeal with advertisers.
Misleading Copycat Branding by Own-Label Retailers Could Face Stricter Laws
A report by comparison website Which? has highlighted the problem of copycat packaging, with consumers reporting feeling "annoyed" and "misled" by own label brands that imitate established brands.
Refresh of Google Play App Store Announced
As part of their stated efforts to make Google Play more brand-friendly and brand-safe, Google are set to roll out a redesign of their app store platform over the next few weeks.
Microsoft Positions Itself to Further Target 'Brand Britain'
In order to mark its sponsorship of the British & Irish Lions rugby squad and also to better engage UK consumers, Microsoft is gearing to boost its targeted marketing activity around 'brand Britain' this year.
Increased Marketing Investment Sees Domino's Riding Wave of Sales Success
Pizza delivery company Domino's has given credit to their increased marketing spend for boosting sales significantly in the first quarter of 2013.
eBay Owned Shopping.com Gets Rebrand Boost
eBay's Shopping.com affiliate network is undergoing a rebrand to distance it from its origins as a price comparison site as well as to leverage the brand power of its parent company.
Charity Ramps Up Social Media Activity to Humanise Its Brand Perception
Charity RNIB is increasingly looking to social media in the hopes of building a more human brand persona that will better engage the public.
Domino's Defends Ad Campaign Backlash from Health Charities
Domino's Pizza campaign has come under fire from health charities for encouraging time poor families to eat pizza mid-week - they say it is "cynical" and "reckless" to position a food which they claim is unhealthy as an everyday meal.
Co-Op is Latest Brand under Pressure to Stop Advertising in 'Sexist' Sun Newspaper
The 'No More Page Three' campaigners have set their targets on The Co-operative Group as part of their lobbying efforts to have advertisers influence The Sun to cease running topless models on page three, which they urge is sexist.
Innocent Campaign Aims to Leverage Original Grass Roots Branding Success
Despite it now being majority-owned by multinational giant Coca-Cola, smoothie maker Innocent is gearing up to unveil a series of TED-style events designed to bring back the original "entrepreneurial" spirit which turned the small company into a major brand.
App-Tracker Mobile Marketing Tactic Under Fire for Infringing on Consumer Privacy
A common yet controversial method that automatically accesses a smart device's unique identity code (UDID) in order to allowing brands to track how people use their apps and publishers to serve targeted advertising looks set to become a thing of the past.
Asda Unveils New Campaign Advertising Long-Term Discount Pricing
In line with today's Budget announcements, Asda has launched a new promotional campaign to highlight its commitment to low price tags on essential basic items.
Report Finds Premium Brands Who Don't Offer Discounts are Out of Touch
A new report based on a survey by ShopperCentric, which questioned 1,000 nationally representative UK adults responsible for household spending, is urging high-end brands to consider price promotions and distribution through discounters in order to bring about the "democratisation of premium".
New Brand Positioning Sees BBC World News Launching Major Global Campaign
The BBC World News has announced it is "evolving" its brand positioning to boost preference for the channel as well as the BBC.com website in locations where local news providers rule the roost.
Marketers Urged to Boost Long-Term Brand Building Instead of Short Term Strategies
A survey has revealed that UK marketers are feeling more positive than three months ago, however the resulting report warns that they need to invest in long-term brand building rather than purely focussing on low-risk short term strategies.
Tesco Dusts Itself Off with Efforts to Become More Entrepreneurial
Following from a dip in market share over recent months, Tesco has pledged to become 'more Google-esque' in the way it approaches innovation and digital marketing.
Charity Accuses Major UK Bread Brands of Misleading Marketing
Food welfare charity Sustain has accused the UK's biggest bread brands of misleading shoppers when it comes to marketing the health benefits of their products.
Three Boosts Brand Appeal with Major Campaign Starring Dancing Shetland Pony
For the first time in four years, mobile operator Three is launching a major multi-million pound marketing campaign to elevate brand preference amongst consumers.
Major Five Year Campaign Kicks Off in London to Tackle Tiger Extinction
The charity 'Save Wild Tigers' is gearing for the launch of a major awareness campaign to rescue the magnificent felines from extinction.
Consumer Marketing Pays Off as British Gas Sees 11 Percent Profit Rise
The marketing efforts by British Gas designed to improve its reputation amongst consumers is seeing early signs of paying off - according to the latest brand tracking data, despite a weak economy and rising wholesale costs, their profits have soared by 11% to £606 million.
Major Food Brands Lambasted by Oxfam for Poor Ethical Standards
Charity organisation Oxfam is calling on UK consumers to pressure major brands (using social media) into pulling up their ethical socks.
Charity UNICEF Creating Centralised Brand Narrative to Boost Perception in UK
Having undergone a restructure of its communications division, charity UNICEF is gearing to focus on the "untapped potential" of the brand by developing a central message.
Interactive Experts Urge Marketers to Invest More in Content Experts for Campaigns
At an event hosted by the British Interactive Media Association today, social media experts such as those from Twitter, Rackspace and AKQA have urged marketers to invest more in quality content to effectively connect with consumers, rather than merely assigning content production to existing employees who do not have the specialist skills.
Rule Change on Comparison Advertising Gives Marketers a Broader Scope
Effective from today, a change to the rules on comparison marketing, which is particularly used by supermarkets to outshine their competitors on value, is set to issue in a range of new strategic promotional activity.
Soft Drinks Industry Campaign to Combat Obesity Claims
Following from health lobby group Sustain and the Academy of Medical Royal Colleges accusing carbonated drinks as being a major cause of obesity, the UK soft-drinks industry is rallying to counter the negative media with a communications campaign.
Brand Valuation Survey Sees Apple in Danger of Losing Crown to Samsung
Although Apple has been crowned most valuable brand for the second year running in a global Top 500 survey, rival Samsung is rapidly catching up.
Food Company Mondelez Undergoes Marketing Strategy Overhaul to Boost Profits
Following a bigger drop in sales revenue than expected in the fourth quarter, owner of brands such as Cadbury, Mondelez International, is to gear up their marketing activities in a major way.
'New Voice' In the Works for Tesco's Spring Marketing Campaign
Retail giant Tesco is gearing for the launch in spring of a fresh brand campaign aimed at starting a "new conversation" with British consumers.
Nurofen Launches Major Ad Campaign to Reposition Brand Message
Painkiller brand Nurofen is today launching a £2million TV ad campaign to boost their "emotional resonance" with consumers. They believe this will also complement the "established functional brilliance" that the brand has already achieved.
Unilever Roll Outs Major Marketing Campaign to Support Eco-friendly Product
Following from Unilever's Sustainable Living Plan, which promises to develop ways to reduce the environmental impact of its products across both manufacturing and consumer use, the retail giant is set to invest £12.8m million to market what it claims is a more eco-friendly deodorant range.
Google Faces Escalating Lawsuit for Tracking Online Activity without Permission
Google appears to be embroiled in another legal battle - a lawsuit against the search engine giant in the US for secretly tracking individuals' online activity has now spread to Europe, with over 100 Britons now joining the claim and complaints from people in other European countries also occurring.
Topshop Looks to Expand Globally with Digital Branded Content
Fashion retailer Topshop is currently angling to broaden its customer base in the UK as well as the countries it is expanding to by boosting its digital content-led marketing.
Yahoo Gears to Regain Lost Market Share
Yahoo's new Chief Executive Marissa Mayer, who was formerly employed by Google, has pledged to raise the bar in the battle of the search engines.
EBay: 'Focusing on January sales is too simplistic'
The latest report by eBay Advertising has warned that traditional January value-focused marketing by retailers is "too simplistic" to make the most of fast changing consumer behaviours.
Coffee Giant Costa to Bring All Division Promotions under One Advertising Roof
In order to ensure a "more consistent" customer experience across their three divisions, coffee retailer Costa is gearing to combine all brand activity and CRM under one creative agency, as well as launch a major new marketing campaign.
Shop Brands Make Effort to Cheer Up Britons on Blue Monday
Psychologists claim that today, the third Monday in January, is the most depressing day of the year - gloom sets in significantly since Christmas is over, debts are looming, the winter weather is taking its toll, and New Year resolutions are flagging.
Shop Direct Group Gears Up to Attract Public Online Instead of the High Street
The Shop Direct Group, which owns Littlewoods and Very.co.uk, is planning a host of digital and mobile marketing initiatives to give High Street retailers a run for their money.
Supermarket Giants Suffer Loss of Brand Reputation from Horse Meat Scandal
Aldi, Tesco, Iceland and Lidl are currently facing public distrust following the launch of an enquiry into how horse meat came to be found in some of their beef burger products.
Europcar to Increase Spend on MVT to Boost Online Customer Experience
Since online bookings now account for almost 50% of its entire uptake, Europcar is set to boost its website optimisation and digital marketing team plus invest in a multimillion marketing campaign.
Google Faces Tough Battle with EC over Monopolisation Allegations
Following an on-going formal antitrust investigation into Google's dominance in the search market by the European Commission (first launched in May 2010), the EC Competition Chief Joaquin Almunia has issued a stern warning.
Netmums Platform Gives Brands Real-Time Marketing Opportunities
Popular forum website Netmums has created an advertising platform that allows brands to adapt their marketing in response to real-time feedback from users.
Weak Christmas Trading Prompts Morissons to Rethink 2013 Marketing Activity
Having experienced lower than expected sales over Christmas, Morrisons has admitted their marketing was not effective enough and has set out plans to turn the tide.
Google Wins US Search Bias Case But Agrees to Rein In Search Advertising
Although Google has been cleared by the Federal Trade Commission (FTC) of unfairly biasing its search results, it has agreed in the settlement announced yesterday to make changes to certain search advertising practises.
Green Flag Set to Unveil Brand Overhaul with Fresh TV Campaign
Breakdown cover provider Green Flag is gearing to launch its first major TV campaign in more than two years in order to expand their market share amongst consumers.
Majority of Britons Disagree with Extended Sunday Trading Hours
Despite the efforts of many retailers to maximise sales on the busiest shopping day before Christmas by asking for trading hours to be extended on Sunday (23 December), a poll by Ipsos Mori has shown that the majority of Britons backed the Government's refusal.
Health Lottery Ad Under Fire for Being "Irresponsible"
Watchdog ASA has banned a Health Lottery ad for being "irresponsible" by implying that buying a ticket for the draw is a solution to financial problems.
Google Continues to Dominate Search Engine Market Share
Despite data by web tracking firm Experian Hitwise showing that in early November Google's UK search market share dropped below 90% because of rival Bing's rise in popularity, the giant continues to beat out its rivals by a long shot.
John Lewis Brand Enjoys Festive Season Marketing Success
John Lewis has credited its record sales this festive season to an "omni-channel" strategy. In addition, they are further riding the wave of success by being named "most effective" for their Christmas social media strategy in a recent study.
Study Finds Marketing Industry Wasting Billions on Hit-And-Miss Campaigns
Research by software firm marketingQED has discovered that the marketing industry is wasting as much as £2.5bn a year by relying on guesswork.
Pizza Hut Aims to Win Market Share from Domino's with Aggressive Expansion Plan
Following increased competition from rival home delivery services such as Domino's, Pizza Hut is gearing for a £20m "aggressive expansion plan" that will see a significantly higher marketing spend in the new year plus the opening of 100 new stores by 2014.
Spotify Announces More Intuitive and Personal Design Overhaul
Online music platform Spotify is undergoing a design revamp to harness social media features - such as allowing users to follow artists, brands, friends and other high profile people.
Barclays Determined to Rebuild Shaky Brand Reputation
Having taken a major brand reputation knock from the LIBOR rate-rigging scandal which saw it fined millions, Barclays is ramping up for a "relentless focus on customers" in its future marketing to regain public trust.
Retailers Positive as Mega Monday Reveals Christmas Shopping Fever
With today being dubbed 'Mega Monday', UK retailers have been expecting the busiest online shopping day of the year amid predictions of a record Christmas trading period.
Debate Rages over German Government's Proposals to Tax Google for News Content
Google has now launched a public campaign to attack proposals for new laws in Germany that if successful would force them to pay newspaper publishers for using article extracts in Google News.
SodaStream Refuses To Be Silenced by 'Ridiculous' Ban of Environmental TV Ad
Following the TV advertising organisation Clearcast banning its "If you love the bubbles set them free" ads last week, SodaStream is pushing back with a TV spot that directs viewers to the original campaign on YouTube.
Netmums Claim Asda Ad is Valid Not Sexist
Despite controversy over Asda's 2012 Christmas ad for being 'sexist', a poll by website Netmums has seen it voted second most popular festive spot.
SodaStream Marketing to Take On Fizzy Drinks Industry for Generating Plastic Waste
SodaStream is set to invest £11m in a global advertising campaign which targets the fizzy drinks industry for being "not fit for purpose" because of the plastic waste it generates.
Consumer Poll Finds John Lewis Christmas Ad Emotive but Lacking Conversion
An online poll of more than 1,100 consumers by Vision Critical has revealed the conversion power of this year's Christmas ads by top retailers Boots, John Lewis and Marks & Spencer.
Industry Bodies Band Together to Boost Perception of Marketing
ISBA, a membership organisation which represents the interests of the British advertising sector, is gearing to form a cross-industry initiative to improve perception of marketing within businesses.
John Lewis and Waitrose Reveal Joint Advertising Campaign
John Lewis and Waitrose have taken the next step in their partnership strategy by launching their first co-branded ad campaign, in line with the opening of a joint store in Ipswich.
Sainsbury's Reveals Above The Line Christmas Marketing
Sainsbury's has unveiled its festive season ads - this year they will focus on to celebrating the little moments and events that lead up to Christmas day.
Boots Shifts Advertising Strategy to Appeal to Wider Audience
Boots has created fresh brand positioning by scrapping their 'Here come the girls' ads in favour of marketing that has a broader appeal.
Molson Coors Shifts Focus to Marketing their Premium Brands
Brewer Molson Coors has said that in order to turn the tides of falling sales, they will attempt to "premiumise" their current portfolio of brands through product innovation strategies.
M&S Takes New Approach to Christmas Advertising Campaign
In contrast to previous years when M&S used celebrities such as Twiggy, Danni Minogue and Myleene Klass for their Christmas advertising, the retailer has now opted to make "products the stars".
Waitrose Scraps Fancy Christmas Advertising to Promote Charity
Waitrose is "breaking with convention" this year by foregoing big budget Christmas advertising to instead donate £1m to good causes through its green token 'Community Matters' scheme.
M&S Escalates International Expansion Plans with Four New European Websites
M&S is gearing up its multichannel and international expansion plans with the upcoming roll out of their online presence in four more European countries.
Food Manufacturer Looks to Teen Crowdsourcing for Primary Marketing Steer
With the hopes of boosting its market share, the new Twist chewing gum brand by Mondelez International will be looking for an advertising steer from the teen demographic.
Upcoming Website to Detail Latest London Venue and Event Openings
Set to go live early in November, a new website called Justopenedlondon.com is launching to promote the newest London hotspots.
Argos Gearing to Become Major Player in Digital Retail Sector
Argos is set to reposition itself as a leader in digital retail - it has announced a £100m investment to boost its multi-channel operations and will close or move at least 75 of its stores over the next five years.
Boots Launching First Mobile App to Boost Multi-Channel Activity for Christmas
To enhance their Christmas marketing campaign, health and beauty retailer Boots is gearing to launch their first mobile app shortly.
Duracell Bunny Goes Green with Energy Wastage Awareness Campaign
P&G, owner of the Duracell brand, has created a light sculpture of its advertising Bunny character as part of an awareness campaign to educate the public about reducing energy waste from batteries.
Ofgem Proposes Major Shakeup of Retail Energy Market to Make Tariffs Fairer
Ofgem has today outlined plans that if successful will force energy suppliers to offer improved tariffs to the public, including informing customers about the cheapest tariffs available.
Harlequins Set for Improved Customer Experience to Boost Commercial Revenue
Rugby union club Harlequins has announced they will be changing their tactics to make commercial revenue their main source of income.
Energy Suppliers Change Marketing Tactics to Counter Price Hike Backlash
The Sustainability Leadership Report, which measures the real versus perceived performance of 100 top global companies when it comes to environmental, social and governance factors, has found that brands are failing to communicate their progress and achievements properly.
Many Top Brands Failing to Impress Perceptions on Sustainability Activity
The Sustainability Leadership Report, which measures the real versus perceived performance of 100 top global companies when it comes to environmental, social and governance factors, has found that brands are failing to communicate their progress and achievements properly.
O2 and Vodafone Scramble to Combat Allure of EE's Upcoming 4G Launch
In an attempt not to lose significant market share with the introduction of the UK's first 4G network by EE, Vodafone and O2 are set to launch a major marketing assault from the end of October.
Shop Direct Ramps Up Marketing Activity to Better Position Brand Portfolio
As part of a strategy to fortify its portfolio by differentiating each if its brands, Shop Direct Group is boosting its marketing investment to better position Very.co.uk, Littlewoods and Isme.
Sportswear Brand Sergio Tacchini to Re-position Itself as Top Fashion Brand
In a bid to capitalise on what it claims is a renewed growing market for fashionable premium sportswear, Italian manufacturer Sergio Tacchini is gearing up to target high-earning consumers with engaging marketing initiatives and sponsorship campaigns based around individual sports.
Poor Quality Mobile Advertising Putting Publishers at Risk
The latest survey by the UK Association of Online Publishers' (AOP) has revealed that magazines and newspaper publishers are finding themselves in hot water due to the dubious quality of mobile platforms.
Female Targeted Beer by Molson Coors Unsuccessful in Gaining Consumer Uptake
Carling maker Molson Coors has axed their Animee beer, which specifically targeted females, after just 12 months.
Coca-Cola Strives to Present Less 'Secretive' Image for Growth Boost
In a bid to be seen as a less "secretive" company, Coca-Cola is preparing to develop more collaborative product innovation projects with its franchisees and bottlers as well as amongst consumers.
Benetton Campaign to Challenge Unemployed Youth Perceptions
United Colours of Benetton is to roll out a self-proclaimed "ironic" marketing campaign to support their "Unhate Foundation".
Reach Generator Ad Tool Scrapped by Facebook
Industry concerns over the value of Facebook's ad format 'reach generator' have been confirmed, as the decision has been made to axe the service just seven months after it was unveiled.
eBay Branding Gets Facelift to Better Reflect Current Market Positioning
With the intention of highlighting the fact that it is more than just an online auction-style listings site, eBay is set to launch the first major brand refresh in its 17-year history.
Advertising Watchdog Rules McDonald's Fruitizz Ads are Above Board
The Advertising Standards Authority (ASA) has rejected public complaints that McDonald's new fizzy fruit drink ad is misleading.
Jonnie Walker to Get Appeal Boost from Global Advertising Campaign
As part of a broader marketing strategy to make their scotch whisky range more accessible and appealing to the public, drinks giant Diageo is set to roll out their first global umbrella campaign for the Johnnie Walker brand.
Bing Has Service Agreement Change & Experiments with Longer Search Result Pages
While Google has moved to decrease the number of results returned by many searches from ten to seven, rival Bing has gone the opposite route by often displaying over ten results per page.
Smoothie Brand Innocent Prepares to Boost Direct-to-Customer Marketing
Juice brand Innocent is gearing up to revisit their "grass roots" marketing to recapture the 'entrepreneurial' spirit which has made them so popular since their launch in 1998.
Samsung Suffers Brand Perception Slump but Apple Victory Perhaps Short Lived
Electronics giant Samsung has suffered further bad news following the court ruling of a $1.05 billion fine awarded to Apple for trademark infringement relating to smartphone designs - their brand perception rating has now plummeted from first to 24th in YouGov's latest mobile rankings
Sound Tactical Marketing Drives Significant Sales Growth for Pernod Ricard
Pernod Ricard, the second largest spirits maker in the world after Diageo, has stated that its current marketing strategy has been largely responsible for helping deliver its biggest sales boost in four years
Advertising Watchdog Bans Pork Quality Marking for Misleading Marketing
The Advertising Standards Authority has banned an advertising campaign by the Agriculture and Horticulture Development Board (AHDB) for making misleading animal welfare claims
HMV Introduces New Integrated Platform to Build Stronger Brand Reputation
Aiming to better integrate its multichannel operations and offer more personalised experiences to engage consumers, HMV is set to scrap its traditional loyalty programme in favour of a digital platform
Google Pays Millions in Fine for Flouting Privacy Settings
The US Federal Trade Commission has officially levied a $22.5 million civil penalty against Google for bypassing privacy settings and using cookies to track Apple Safari users who visited their DoubleClick ad network
Volkswagen Under Star Wars Attack Again by Greenpeace
Environmental lobbying group Greenpeace is to launch a second Star Wars-themed marketing attack against Volkswagen's eco-friendly claims
Ocado Gears Up for Major Acquisition Push to Recover Consumer Market Share
In the face of analyst warnings that grocery delivery service Ocado is becoming increasingly "unsustainable" due to its declining market share and debts, the company is preparing for an ambitious acquisition campaign to win back consumers starting August
Consumer Research Sees Tesco Amending Its Food Labelling System
Consumer research commissioned by Tesco has caused the supermarket giant to change its previous stance on food labelling
£41m Regional Marketing Campaign to be Launched by VisitEngland
The national tourist board VisitEngland is set to undergo a three year promotional campaign to boost interest in visiting UK regional destinations
Intel Looks to Rival Apple by Boosting Their Brand Appeal
In an attempt to position their new Ultrabooks product as trendy and "bold" to rival Apple Macs, computer chip manufacturer Intel is set to tie-in a number of marketing partnerships with film, travel, fashion and arts brands
Cancer Research Prepares for Major Brand Refresh to Encourage Public Engagement
Having realised that its existing branding "has been holding it back", Cancer Research UK is embarking on a major overhaul of their marketing strategy to boost public donations
UK Olympic Athletes to Benefit from Brand Sponsorship Deals
Top brands are lining up to offer lucrative sponsorship deals to some of the UK's best performing Olympic athletes
Treasury Urges Banking Sector Improvements to Regain Public Confidence
A new report by the UK Treasury is urging banks to offer consumers simpler financial products in order to restore public trust
UK Marketers Rate Most Respected Brands for Impressive Promotional Activity
A study by Grupo Consultores UK (GCUK) has unveiled the brands that marketers admire most
ASA Mulls over Charity Marketing after Finding Many of Their Ads Disturb Children
Since it has emerged in a recent survey that children and young people find certain ads disturbing, the Advertising Standards Authority (ASA) is set to review its rules on charity and public service campaigns
Government Looks to Enforce Transparent Consumer Data Practises
Following growing frustration over the slow pace of progress made by brands (except the energy sector) to become more transparent about customer data, the UK Government is looking to force companies to provide consumers with instant digital access to the information collected on them
McDonald's Struggles to Convince Public Their Food is Now Healthier
Despite initiatives to serve up healthier offerings, McDonald's still suffers from the negative public perception that their food is not up to scratch nutritionally
Facebook Struggles to Live Up to Advertising Expectations
Facebook continues to see a major share drop because it has failed to convinced investors it can consistently improve its poor advertising revenues
M&S to Bring New Banking Proposition to Public Eye with Extensive Marketing
Retail giant Marks and Spencer is currently developing a major marketing campaign to promote their recently launched M&S Bank to the public
Audi Steps Up Customer Experience with Enhanced Digital Marketing
In a bid to engage consumers more and better promote their offerings, car brand Audi is to launch digital showrooms in a number of UK stores
Time Out Undergoes Radical Business Model Shift
The Time Out company is set to roll out a new global platform in an effort to make a smooth transition from being a publisher to an e-commerce business that is driven by ticket sales
Olmeca Brand Boosts Digital Activity with 'First of Its Kind' Dance Music App
Pernod Ricard has defined a long-term global strategy to shift public perception and increase market share for its Olmeca Tequila drink
Asda Unveils New Loyalty Scheme to Rival Offerings from Financial Providers
Supermarket giant Asda is to revamp its personal finance offering in a bid to take advantage of the public's growing dislike of traditional High Street banks
Experts Warn Brands to Be Savvy about Content Marketing
Although current data from the Content Marketing Association has shown the UK is set to significantly increase its spend on content marketing this year, industry experts are warning marketers to be careful of the risks involved in this relatively new marketing discipline, since it can lead to brand damage
Dixons Shelves Star Wars Campaign for New Knowhow Service Branding
Electricals giant Dixons, which also owns Currys and PC World, is set to change its advertising focus for its new upcoming campaign
Release of New Google AdWord Scripts Aims to Streamline SEO Campaigns
Google is set to release new functionality called AdWord Scripts which it expected to simplify the process of programmatically controlling aspects of an AdWords account by providing a customisable layer of automation to the standard toolbox
Nationwide Advertises New Service Giving Consumers Clarity on Interest Rates
As part of their long-term strategy to live up to their branding message of being "on your side", Nationwide is set to roll out advertising for a new savings service that has the USP of providing customers with clarity on interest rate changes - in contrast to "sneaky" rival banks
Unilever Aims for Enhanced Brand Marketing by Broadening Team Collaboration
With the aim of developing a wider skill-set working on their brand marketing, Unilever is now testing out a new cross-discipline that will see their marketers working with counterparts from other areas to receive wider input on strategy
Daily Deals Industry Under Fire from OFT for Unfair Advertising Practises
Following from the Office of Fair Trading's investigation into Groupon after it received repeated complaints from consumers, the watchdog has escalated its clampdown on the daily deals industry
Natwest Suffers Brand Damage Following Three Days of Technical Issues
As technical problems slip into the third day, Natwest is suffering major damage to its branding reputation amongst a storm of social media backlash from angry customers whose account balances have not yet been updated
Current Understanding of Privacy Legislation on Social Channels Found Lacking
A study by The Chartered Institute of Marketing (CIM) of 1,500 UK companies has revealed that current understanding of privacy legislation on social channels is "woeful"
Bushmills to Undergo Facelift Campaign for Younger Audience Appeal
Diageo, owner of Irish whiskey brand Bushmills, is preparing to revamp its brand to appeal to a younger audience of drinkers through an online campaign that features electro-funk producers Chromeo and folk band Bon Iver
Facebook Pays £6.4m to Charity to Settle Ad Privacy Lawsuit
Following a class action lawsuit which was brought by five Facebook users, the social networking giant has agreed to pay £6.4m ($10m) to a charity to settle the dispute
IBM Invests in New Analytics Expertise by Acquiring Tealeaf Technology
Displaying once more its strategy of integrating analytics expertise, computing giant IBM has officially announced the acquisition of Tealeaf Technology - a digital customer experience management and customer behaviour analysis provider
Website Ease of Use Ranked Most Important by Online Shoppers
Digital experience company Yuseo have conducted a study which confirms that website functionality plays a major role in whether or not customers engage with a particular brand
Research Reveals Some Key Findings Affecting Google UK Search Ranking
According to a recent study by Searchmetrics, there are some key current factors which help web pages rank well in Google UK searches
Auto Trader to Shift Brand Perception by Engaging Consumers Emotionally
In a bid to humanise perceptions of their brand and boost deeper engagement from consumers, online car dealer Auto Trader is set to roll out its first digital only campaign
Survey Shows Facebook Adverts Not Converting Users
An online poll by Reuters and Ipsos Public Affairs has brought disappointing news for Facebook - four out of five users (80%) of the social networking site have never bought a product or service as a result of advertising or comments on the social network site
Tetley Tea Brand to Get Modernised Marketing Revamp
In a bid to modernise its marketing and give it wider public appeal, well-known tea brand Tetley has decided to move away from using its traditional Tea Folk characters in ads
Shazam for TV Grows Brand Value in Ads through Customer Rewards
The company Shazam, which launched the popular smartphone app that facilitates sharing of music, video and other content, has said that its innovative service will allow UK brands to develop campaigns that deliver better value than some traditional advertising methods
Marketing Week Awards Names BBC as 2011 Brand of the Year
The Marketing Week Engage Awards 2012 has crowned the BBC as Brand of the Year - the company beat tough competition in a shortlist that was put together with the help of YouGov's BrandIndex data
Google's New Version of DoubleClick Search Promises Increase in Ad Conversion
Google is rolling out their next generation version of DoubleClick Search - it comes with enhanced features that will allow users to optimise their ads on AdWords and adCenter to support campaigns simultaneously across Google, Bing and Yahoo
Blow Dealt to Facebook Over General Motors Pulling 10m Dollars in Paid Advertising
Following from a review of their marketing strategy, US car giant General Motors has now confirmed they will be pulling their paid-for advertising from the social network Facebook
Change.org Launches in UK to Boost Power of Public to Affect Brands
The US petitioning and lobbying site Change.org, which has proved to be highly influential in that it provides consumers with a platform to petition brands to make changes to their products and advertising, is now launching a UK specific service
Study Reveals FTSE 100 Top Performers & Failures in Digital Communication
A study of the UK's biggest firms and their corporate digital strategies by communication consultancy Radley Yeldar has revealed the FTSE 100 top performers
Loan Service Wonga Extends Offering to Businesses Amongst Criticism
Online loan provider Wonga, which has become known for promising to make funds available within 15 minutes of an application, is now to extend their service to businesses with loans of up to £10,000 available for up to a year
Market Research Finds Retailers Need to Improve Online Customer Experience
New research published by customer contact specialists Aspect has revealed some major fall-downs in UK online businesses when it comes to customer experience
The Marketing Struggle to Induce More Eco-Friendly Lifestyles amongst Consumers
Industry experts and leading retailers are now urging brand marketers to find ways to encourage 'Green' behaviour amongst the public - they say this can be best done simply and through appealing to emotions rather than logic
DMA Says Brands Can Turn Upcoming Cookie Law into Customer Opportunity
Following from the upcoming introduction of the new EU cookie directive, the Direct Marketing Association (DMA) is urging brands to see it as an opportunity for building consumer loyalty instead of a revenue threat
Multichannel Initiatives See HMV Winning Market Share Once Again
According to the latest Entertainment Retail Barometer, previously beleaguered brand HMV has achieved success following from its multichannel efforts
New Survey Finds Marketers More Upbeat But Company Budgets Still Tight
According to the latest IPA Bellwether survey, marketers are more confident about their company's prospects - optimism has reached its highest level for two years in the first quarter of 2012, in the wake of more positive news stories about the economy this year
Office of Fair Trading warns affiliate marketers
The Office of Fair Trading (OFT) has warned affiliate marketing companies that they must punish any affiliates who engage in misleading online marketing activity on their behalf.
Sainsbury's will integrate TV adverts and mobile
The concept of channel integration has been around for a long time, but very few companies have made any substantive moves towards it.
Burger Kings Looks to Improved Customer Experience to Increase Market Share
Burger King Corporation, the second largest fast food hamburger chain in the world, is preparing to roll out a nationwide customer insight programme called Guest TracSM.
UK Medical Organisation Calls for Ban on Advertising & Sponsorship for Junk Food
If successful, an umbrella organisation of doctors' bodies could see junk food brands such as McDonald's and Coca-Cola banned from sponsoring sports events such as the Olympics.
UK Government Investigating a Ban on Tobacco Branding
Following from Government proposals for a review into tobacco marketing, cigarette manufacturers may be forced to remove all branding from retail packs.
Annual UK Survey Reveals Current Media Consumption Amongst Britons
Business advisory firm Deloitte has completed its sixth annual State of the Media Democracy survey, with some interesting results.
Nectar Pushes for Digital Marketing and Rewards to Attract Younger Users
Loyalty programme Nectar is set to ramp up a range of digital initiatives to increase its appeal amongst younger consumers.
Unilever Uses Crowdsourcing to Boost Sustainability
FMCG firm Unilever is arranging a crowdsourcing event to develop sustainability initiatives for its business and range of brands.
Trident Brand to Get New Emotional Marketing Spin to Appeal to Wider Audience
Food manufacturer giant Kraft has clarified its first global marketing strategy for a fresh promotion of its chewing gum brand Trident.
Survey Finds Good Customer Experience Increasingly Crucial to Business Revenue
A global study of more than 10,000 business owners by The Sage Group has shown that competition around customer experience services is set to boom.
Top Rated Brands Show Simplified Customer Experience Is Best
According to a survey by Siegel & Gale of more than 6,000 consumers in seven countries, brands will gain more market share by basing their customer experience and communications strategies around the 'keep it simple, stupid' principle.
UK Above The Line Campaign Aims to Explain Unique Benefits of Google+
Google is now poised to introduce its first UK above the line campaign for its social network platform Google+, highlighting its benefits over rivals Facebook and Twitter.
Survey Uncovers Error of Recruiting Youth Over Age in Marketing Industry
Market research of 500 marketing professionals by EMR about discrimination when it comes to pay and promotion has revealed that marketing professionals over the age of 50 are being passed over in favour of younger employees.
Market Research Finds Consumer Ad Interaction Needs Boosting
A new survey of 9,000 people spanning the UK, Ireland, France, Italy, Spain and the Netherlands has confirmed that while consumers are open to interactive out-of-home advertising, they expect to get value in exchange for taking the trouble to interact.
Google UK VP Urges Brands to Reward Agencies for Ad Value Over Cheap Pricing
Speaking at the ISBA Annual Conference, Google UK's VP and MD Dan Cobley stressed that if brands are to take advantage of the past paced changes in media, they need to reward their agencies for delivering value and innovative advertising, rather than merely providing inexpensive ads.
Brands Discover Larger Ad Display Formats Most Effective
Increasingly, brands are realising that the way forward in terms of boosting audience engagement and click-through rates lies in bigger online marketing formats.
Sainsbury's Lauded by Analysts for Value Marketing Strategy
Ahead of reporting its fourth quarter earnings on 21 March, which are expected to once again show strong growth, retail giant Sainsbury's are being applauded by analysts for their broad reaching marketing strategy.
Orange and Publicis Invest in Tech Start-Up Firms
The Orange Groupe and Publicis have announced a continued investment in tech start-ups in the form of a $400m (£256m) fund called OP Ventures.
Ofgem Fines EDF for Bad Marketing - Energy Poor Consumers to Benefit
Consumer watchdog Ofgem has levied a charge on EDF Energy of £4.5m for being found guilty of improper marketing practices - instead of a fine however, the supplier has agreed to hand the bulk of £3.5m to customers who are struggling to pay their energy bills.
Heathrow Express Brand and Services to Be Given Facelift Ahead of Olympics
Heathrow Express, the train operator owned by BAA, is set for a large scale brand overhaul as part of a £16m revamp investment.
Skype to Use Celebrity Positioning for New Marketing Strategy
Skype is set to use parent company Microsoft's marketing clout to convince consumers it is more than a free calls provider - its new marketing strategy will now shift to entertainment positioning using celebrities.
Getty Images Announces Umbrella Strategy for Long-Term B2B Campaign
In a revitalised effort to unify its imagery, music and video licensing services, media content company Getty Images has announced it will be implementing its first B2B umbrella strategy.
Co-Operative Ramps Up Unified Marketing Strategy to Move Beyond Food Retail
The Co-operative Group is planning to invest in more "purposeful and energetic" marketing campaigns to both modernise consumer perceptions of its brand and promote businesses activities beyond its retail division.
Tesco Launches New Consumer Led 'Price Drop' Campaign
Amongst fierce supermarket competition, Tesco is set to boost promotion of its Big Price Drop initiative with a new marketing campaign.
M&S Takes Its Discount Outlet Stores Online
As part of a multiplatform strategy, Marks & Spencer has now launched an online version of its 50 discount outlet stores.
Heineken Invests In Major Marketing Campaign for New Premium Lager
Aiming to boost their appeal in the premium lager sector, Heineken is now launching a new multi-million pound marketing campaign to promote their Foster's Gold product.
Kraft Turns to Advertising Science Over Celebrities to Drive Consumer Sales
Food brand Kraft is switching their advertising strategy from celebrity promotions to scientifically based marketing which focuses on nutritional benefits to stand out ahead of competitors.
Research Suggests Delivering Multiple Metrics Coupled with Relevancy Is Crucial
A new study carried out by ad optimisation engine company Maxifier has revealed that engagement metrics are almost equally important as performance rates in the eyes of media planners and buyers.
CIM Survey Finds UK Marketers Unimpressed by Social Media for Driving Sales
A new study by the Chartered Institute of Marketing (CIM) has revealed that the majority of marketing professionals in the UK do not view social media platforms as sales drivers.
Cadbury Rolls Out Extensive Marketing Strategy to Enhance Product Awareness
In order to better connect its brand marketing to its products, confectionary giant Cadbury Dairy Milk has formulated a 10-year brand communications strategy called Joyville.
UK Consumer Poll Reveals the Least Popular Products Bought Online
According to new research of over 2,000 British consumers by YouGov, furniture, groceries and beauty products are the three least popular products in online retail.
Health Campaigners Slam Food Brands for Online Advertising Aimed at Children
Food brands have come under renewed fire over their online advertising following health campaigners filing a "super-complaint" to Advertising Standards Authority (ASA).
Mirror Online Gets Revamp Plus More Personalised Content to Drive Engagement
The Mirror Online website has been relaunched with a fresh face and better navigation to focus on providing users with more personalised content in order to drive engagement.
Unilever Sets Its Sights on Long Term Growth with Consumer-Led Marketing
In an effort to ward off weak trading in 2012, retailer Unilever is inviting consumers to help shape the future direction of its brands, marketing and products by launching a new customer panel in partnership with research firm Join the Dots.
Birds Eye Is Latest Food Brand to Switch to Occasion-Based Advertising
Frozen food brand Birds Eye is now employing consumer data to shift from product-based to occasion-based marketing.
Consumer Analysis Tools Presenting Overwhelming Data Dilemma for Marketers
While direct access to Tribal Fusion's Deep Dive audience analytics tool allows agencies to study consumer segments to determine which customers are more likely to respond to a certain product or brand, experts warn that marketers face an increasing challenge of transforming mountains of data into business intelligence.
McDonald's Left Blushing Over Failed Twitter Promotional Campaign
In a development that shows how social media activity can backfire on brands, fast-food giant McDonald's has admitted that it suffered a marketing nightmare after having its Twitter campaign ambushed by detractors.
Ocado Aims for Profit Improvement from Revamped Marketing Strategy
Online retailer Ocado is to see a major marketing strategy overhaul, marked by a company restructure of their senior management team.
Closure of Megaupload File-Sharing Site Met With Opposition
Following the forced closure of popular file-transfer service megaupload.com by the US Justice Department yesterday, media analysts have renewed their calls for the removal of complex legislation and restrictions surrounding legal streaming and file-transfer sites.
YouGov Survey Reveals Top British Brands in 2011
The annual BrandIndex league table complied by YouGov has revealed the UK's top performing brands in terms of consumer ratings for 2011.
Reebok Embarks on International Fitness Marketing Campaign
Sportswear giant Reebok is now set to launch a global brand strategy with the aim of positioning itself as the world's primary fitness resource.
Marketing Industry Concerned Over Scam Paid-Search Ads on Google
Following the growing prevalence of scam advertising on Google search results, marketing agencies are urging the search engine giant to be more effective at doing away with fraudulent paid-search ads.
Study Reveals Price-Led Marketing is Missing Out
A new study of 6,000 shoppers by management consultancy Bain & Company has revealed that the top 20% of UK consumers make up a 60% majority of consumer product sales, signifying that brands need to up their game to attract this lucrative market demographic.
British Heart Foundation Promotes Message with Vinnie Jones Campaign
The British Heart Foundation (BHF) has switched its marketing strategy to humorous advertising instead of the traditional shock tactics. In doing so, it aims to stand out more from other charities and better engage with the public, particularly with viewers actively seeking video content online.
VisitBritain Empowers Nation to Boost Tourism by Supplying Digital Toolkit
In addition to digital and television campaigns fronted by celebrities to promote tourism in the UK, VisitBritain is now launching a digital toolkit to help the public, local communities and businesses market their local areas.
Christmas Digital Campaign Gives Littlewoods Massive Conversion Rise
Following a highly successful digital campaign over the Christmas period, retailer Littlewoods has enjoyed a 200-300% conversion increase.
Sky TV Broadband Marketing Campaign a Major Success Story
Sky has enjoyed such success from its "Broadband Happily Ever After" campaign (debuted in 2010) that it is now able to reduce its marketing spend.
Facebook Under Fire by Some Users for New Sponsored Advertising Move
In an about turn from previous strategies, Facebook is rolling out Sponsored Story ads into users' news feeds to give brands more visibility and thus further boost their profits.
Consumers to Benefit from Simplified B&Q Pricing Strategy
DIY retailer B&Q is currently giving their pricing strategy an overhaul to do away with their previously complex promotional structure in favour of a simpler system that they claim will "remove the need for shopping around".
Research Predicts Massive Consumer Spending On Christmas and Boxing Day
New research by online retail body IMRG predicts that Britons will spend over £550m online on Christmas and Boxing Day this year.
American Express Set to Launch London Initiatives to Tie In With Olympics
To further maximise the increase in retail sales that will result from the upcoming Olympic Games and Diamond Jubilee, American Express plans to launch a range of London offers for their cardholders in 2012.
Thomas Cook Undertakes Cost Cutting and Consumer Confidence Measures
In line with the announcement that tour operator Thomas Cook is to close 200 shops due to under performance, the company is now aiming to recover profits by shifting their retail focus online.
Converse Unveils Campaign to Turn Their Facebook Fans into Salespeople
Shoe brand Converse is launching a campaign to boost sales by asking its 20 million Facebook fans to become online salespeople of their personalised trainers.
Google Advises Retailers to Up their Mobile Offering to Boost In-Store Sales
Google's Head of Mobile for EMEA, Ian Carrington, has stated that if retailers want to boost their store revenues and remain viable to consumers, they need to have a strong mobile offering.
Man City Boosts Brand Authenticity with EA Partnership Initiative
The maker of the FIFA series of football console games Electronic Arts has launched a "permanent pop-up" at Manchester City's Etihad Stadium.
Lemsip Brand Considers Original Strapline for Nostalgia Marketing
Reckitt Benckiser, who own the Lemsip brand, are now considering returning to their original strapline to boost consumer sales.
Ad Spend Predicted to Rise in 2012
According to ZenithOptimedia's latest report, the global advertising market is performing well, with advertisers in a better position than they were at the start of the downturn in 2008.
Film4 Launches First Multiplatform Content Commission
Film4 have been working with interactive agency Hide&Seek on a new digital commission which centres on the film and online hub 'Dreams Of Your Life'.
Procter & Gamble Assign Brand Ambassadors for Olympics Advertising Drive
Consumer product giant Procter & Gamble has announced 11 British Olympic athletes who will act as ambassadors for their brands in the run up to the London 2012 Olympic Games.
Drambuie Unleashes Intriguing Ad Campaign to Entice Younger Generation
The Scottish whisky Drambuie brand is now looking to appeal to a newer generation of younger consumers by launching an 'intriguing' global ad campaign.
Lynx Releases Tongue in Cheek Apology for Banned Ads
In response to their recent ad campaign that was banned by the Advertising Standards Authority, Lynx has released a cheeky online video apology.
Beleaguered Thomas Cook Considers Above The Line Reassurance Campaign
As part of a strategic review of its UK business covering brand positioning and product mix, travel company Thomas Cook is considering taking a reassurance campaign above the line.
Report Warns Consumers Need Better Marketing to Buy Electric Cars
Following a study of 3,000 British motorists, a new report is urging automotive brands to improve the way they market electric cars because consumers are "fundamentally confused" about their cost and performance.
Tesco Trialling 3D Augmented Reality for Consumers
Tesco is currently trialling augmented reality, both in-store and online in tests - the service allows shoppers to view 3D images of products on computer screens.
Unveiling of Google Music Brings Major Rival to iTunes
Google has now launched the Android answer to Apple's iTunes - their new cloud-based music service is currently available in the US.
Norton to Reposition Marketing and Products towards Mobile Computing
In a move that reflects the growing trend of consumers moving from desktop computing to mobile, antivirus software company Norton is now undergoing an overhaul of its marketing strategy and product range to cover all devices as an 'everyday' brand.
Most Britons Give Thumbs Down to Brand Engagement through Social Media
A new survey by research group TNS has revealed that the majority of Britons (61%) are not interested in engaging with brands via social media - meaning companies are merely creating "mountains of digital waste".
Meaningful Brands Index Seeks to Grow UK Consumer Loyalty
A new survey has revealed the highest rated 'meaningful brands' in the UK - M&S in first place, followed consecutively by Sainsbury's, Unilever and Tesco.
Karaoki Brand Lucky Voice to Unveil Cross Platform Integration
For the launch of a major upgrade to its system, Karaoke brand is Lucky Voice is moving to a cross platform strategy by integrating its bars and online subscription service.
Asda and Leiths Cookery School Partner to Offer Perfect Christmas on a Budget
In the run up to Christmas, Asda has joined forces with top cookery school Leiths to develop a range of premium recipes called the Extra Special Range, aimed at attracting customers during the festive season.
Department Store John Lewis to Introduce "Made in UK" Logo
Following the "Made in Britain" logo being introduced earlier this year to encourage UK businesses to promote local fare, department store John Lewis is the latest UK brand to take the campaign on board.
MP Committee Wants Stricter Punishments on Misuse of Customer Data
A group of influential MPs are calling for tougher measures against misusing customer data by selling it without permission.
ASA Bans Morrisons TV Ad for Targeting Children
The Advertising Standards Authority (ASA) has banned a Morrisons TV ad for targeting children. They ruled that the ad breached the responsible advertising code, and must not be shown in its current form again.
Retailers Maximise Affiliate Data with New Marketing Analysis Software
Popular retail brands are signing up for the latest affiliate marketing analysis software, released by 7thingsmedia.
Coca Cola to Favour Collaborative Creative Content Instead of Ad Agencies
Coca Cola is to move away from traditional ad agencies for the generation of creative ideas in favour of a collaborative approach to storytelling and content creation to fuel their brand appeal.
Yahoo Suffers Significant Drop in Search Revenues
Yahoo has reported a 26% drop in net earnings during the quarter ending 30 September - this marks a fall from $396m (£251m) in 3Q10 to $293m (£185m).
Google and Citizens Advice Bureau Launch Online Safety Campaign
Google has now partnered with the Citizens Advice Bureau to create a campaign to better educate the public about managing and sharing information safely online.
Johnston Press to Grow Digital Ad Revenue with Rich-Media and Video Strategy
In a bid to boost its digital ad revenue, publisher Johnston Press have now signed a three year contract to include automated video and rich-media advertising within their online commercial offerings.
'Gamification' Still a Mystery to Majority of UK Marketers
A poll aimed at discovering to what extent the strategy called 'gamification' is employed by UK marketers has found that two-thirds of those surveyed do not fully understand what it means.
Starbucks Positions to Become More than Coffee Brand with New Bread-Free Range
As part of their efforts to become more than just a coffee house, Starbucks is launching a range of bread-free options designed to appeal to office workers who eat at their desks for lunch.
Waitrose Launches New Value Driven Advertising Initiative
In the continuing supermarket giant war to attract customers during the current weak economic climate, Waitrose has launched an initiative to send prospective new customers 10% discount shopping cards.
Expert Says UK Digital Market Over Dominated by Apple, Google and Facebook
A Senior Executive VP at FremantleMedia, Claire Tavernier, has spoken out about how monopolistic the digital landscape has become.
BT Vision TV Service Given Branding Facelift
BT has now revamped the brand identity for its pay-TV service BT Vision to boost subscriber uptake of the service by giving it more "personality".
Google Introduces Paid-For Premium Analytics
Search giant Google has now launched its first paid-for version of Google Analytics to provide brands and ad agencies with an enhanced level of data and support.
Yahoo Strategic Review Fuels Further Buyout Speculation
Yahoo's acting leadership are now carrying out a strategic review following the firing of CEO Carol Bartz.
Supermarket Giants Battle It Out To Win Customers
Following their latest move to appeal to consumers by replacing the Double Points scheme with a new Big Price Drop promotion, Tesco is under fire from rivals Asda and Sainsbury's.
Report Shows Decline in UK Ad Spend Due to Economic Concerns
Research has shown that the UK has seen its first quarterly decline in ad spend for two years, reflecting the trend of marketing directors tightening their budget due to economic uncertainty.
Social Media Experts Admit No Proven Social Media Strategy Currently Exists
According to social media experts, who discussed the subject at last week's nma Live on social media strategy, brands have yet to prove a definitive social media strategy that is directly connected to sales.
Twinings Introduces Fresh Brand Marketing to Boost Consumer Appeal
Popular tea brand Twinings is now set to ramp up consumer appeal with a new marketing campaign for its range of blended teas.
ASA Bans Tesco Sausage Ad for Misleading Claims
The Advertising Standards Authority has banned a Tesco ad for being misleading - it is no longer allowed to be broadcast.
Report Finds Car Brand Marketing Needs More Emotional Appeal
Following a decline in the number of consumers looking to buy a car, a new report has concluded that the automotive industry needs to emphasise the emotional value of their particular brand to differentiate from their competition and boost sales.
News International Undergoes Major Restructure with Focus on Digital
As part of a broad restructure and reorganisation strategy, News International is currently engaged in creating digital marketing and editorial hubs.
Guardian Ramps Up Digital First Strategy with Major Marketing Investment
In line with its recently announced "digital first" strategy, the Guardian newspaper is now investing an extra £2m in brand marketing this year and expanding its marketing team.
Consumer Fury Over AirMiles Rebrand
The rebrand of AirMiles to Avios, which will see a major change to the reward scheme's Terms & Conditions, has resulted in an online backlash from irate customers.
John Lewis Latest Big Brand to Expand Lucrative Click & Collect Service
In a further move supporting its £1bn online programme, the John Lewis Partnership retail group has announced it will expand its Click & Collect service to an additional 60 Waitrose stores.
Ocado Unveils Window Shopping Mobile App
Online grocery shop Ocado has become the first supermarket in the UK to launch a virtual store.
Advertising Standards Authority Cracks Down on False Website Health Marketing
The Advertising Standards Authority (ASA) has stepped in to ban content on a group of websites carrying misleading health claims.
Yahoo Chooses Regaine as Sponsor for Premier League Highlights Offering
Yahoo has officially announced that it has accepted hair-loss treatment brand Regaine as sponsor of its Barclays Premier League highlights package for the upcoming season.
Oakley Ramps Up Digital Campaign Ahead of Olympics
In the run-up to the upcoming Olympic Games, high-end sunglasses brand Oakley is set to replicate the marketing model of its existing You Vs social media campaign and extend it across multiple devices such as Apple's iPad, games consoles and web-connected TVs.
Advertising Watchdog Bans Birds Eye Ad for Breaking Health Marketing Rules
The Advertising Standards Authority has upheld five complaints that the Birds Eye brand ran misleading ads that could not be substantiated.
Latest Luxury Retailer to Go Digital is Harrods
Luxury retailer brand Harrods is now looking to build a "long term global presence" by launching a host of new digital initiatives that include a transactional mobile site and online magazine.
H-P Aims for Tablet 'Cool' Factor with Major Marketing Campaign
Hewlett-Packard is carrying out a multimillion pound global marketing campaign to promote the launch of their first Touchpad tablet on the consumer marketplace.
Boost in Marketing Spend Reaps Good Rewards for Nestle
Global food manufacturer Nestle has said that the decision to boost their marketing spend has helped boost revenue for the first half of this year.
Guardian to Revamp User Data Strategy for Improved Digital Communication
As part of its digital-first transformation strategy, Guardian News & Media is revamping the way it gathers and stores user data.
History Channel Boosts Digital Marketing Spend to Reach Younger Audience
In a bid to reach younger audiences, broadcaster of the History Channel, AETN, has now committed to spending 30% of its marketing budget on digital activity.
British Gas Attempts to Repair Tarnished Brand Reputation
Following a significant amount of negative media in recent weeks, British Gas is set to ramp up its marketing activity in order to restore brand confidence.
Survey Finds Ethical Brands Increasingly Appeal to Consumers
A new survey commissioned by the 23red Agency has shown that brand ethics appeal to consumers and increasingly influence their buying decisions.
Advertising Watchdog Bans Two L'Oreal Ads Featuring Airbrushed Celebrities
The Advertising Standards Authority (ASA) has banned two L'Oreal ads for using airbrushed images of model Christy Turlington and actress Julia Roberts, calling them 'misleading'.
Report Refutes Effectiveness of Colour Pink for Breast Cancer Marketing
A new report has concluded that the practise of breast cancer charities using the colour pink in their branding, advertising and communications could be counterproductive.
GlaxoSmithKline Launches PR Campaign for Children's Recycling Initiative
Consumer healthcare retailer GlaxoSmithKline (GSK) is set to launch a recycling fundraiser aimed at encouraging children to collect and recycle old toothbrushes and toothpaste tubes (which cannot normally be recycled).
Morrisons Ramps Up 'Keep Britain Farming' Initiative
Supermarket retailer Morrisons is set to boost its marketing pledge to put fresh British produce at the heart of its expansion plans by applying its own branding to a farming conference for the first time.
Campaign Launched for Adoption of Made in Britain Logo
Following a major public response to the proposition, a new logo for Made in Britain products and services has been launched.
Tesco to Step Up Digital Strategy to Enhance Customer Journey
According to Tesco's soon-to-be digital marketing chief, the retail giant's greatest challenge in that area is to find ways to use technology to "enrich and simplify" customer's lives.
Social Media Expert Warns Brands Not Leveraging Customer Data Effectively
During the MicroStrategy Social Media Marketing and iCommerce Summit in Monte Carlo today, social media expert Brian Solis has said that marketers are lacking in the ability to measure true return on investment within social media because they are failing to develop the right objectives.
Levi's Brand to Unveil Global Campaign Promoting Optimism and Sustainability
Popular denim retailer Levi's it set to launch its first global marketing campaign to promote the "youthful optimism and energy" of the brand plus encourage 'Green' action.
News of the World Website Drops Paid Content
In a complete turnaround, tabloid News of the World has taken down its website paywall, opening its content to users for free.
Tony Blair and Ricky Gervais to Blog for New UK Edition of The Huffington Post
Popular US news and blogging site The Huffington Post has now launched a UK version, with LG and Dell as its first advertisers.
Sky Sports Rolls Out Multi-Platform Marketing for New Web and Mobile TV Service
Sky Sports has unveiled its first cross-platform media campaign to promote the new web/mobile TV service called Sky Go.
New Media Age Becomes Latest Publisher to Drop Print for Digital
Marketing news and information publisher new media age has become the latest content title to announce it will go digital-only.
Lloyds Review Leads to Major Brand Strategy Revamp
Lloyds Banking Group has now revealed plans for a major revamp of its retail brand strategy, with the aim of becoming the "best bank for customers".
Google Rolls Out Adwords Behavioural Targeting
Google has launched behavioural targeting for their AdWords service - this means that brands can now target search ads based on a users' previous browsing activity.
Harry Potter Franchise Gets New Life with Sony Partnership
Sony and author J.K. Rowling, famous for the creation of the Harry Potter series of books and movies, have joined forces to create an online home to keep the brand alive beyond the release of the final film next month.
P&G Set for UK Launch of 'Breakthrough' Oral-B Product
On the 1 July, Procter & Gamble is launching the first toothpaste under its Oral-B dental brand in the UK, called Pro-Expert.
Yahoo! Announces July European Launch of New Celebrity Website
Online search engine Yahoo! has today announced the July European launch of its celebrity and entertainment website omg!
ICANN Gives Go Ahead to Branded Domain Names
Internet regulator ICANN has now approved plans to allow brands to use their website domain name as a marketing tool by allowing the creation of hundreds of new monikers.
Ann Summers Targets Website User Activity to Boost Store Promotions
Lingerie retailer Ann Summers is to use data gathered from its ecommerce shop to create more cross-category promotions in its stores.
Virgin Media Rolls Out Major Marketing Restructure
Virgin Media is undergoing a revamp of its marketing structure with the aim of integrating every consumer touch point under one team which will bridge customer insight and other departments alongside brand and marketing.
Websites Carrying Pirated Content to be Banned from GroupM Ads
WPP-owned GroupM, parent company of agencies MEC, MediaCom and Mindshare, has now moved to blacklist more than 2,000 US websites from displaying its ad content because they carry pirated content.
Digital Industry under Fire over Targeting Children as Consumers
The Bailey Review, carried out by CEO of the Mother's Union Reg Bailey, has resulted in pressure on the digital industry to address parent's concerns about the commercialisation of children.
All Saints Streamlines Ad Retargeting By Giving Users More Control
The clothing brand All Saints has launched a new ad control function to give retargeted users more say over the ads and products they want to see.
Online Information Resource for Travel Agents Launched by Virgin Atlantic
Virgin Atlantic airline has now launched a new web portal to provide travel agents and tour operators with up-to-date destination information and travel times.
Thomson Launches Adult-Only Travel
Thomson has launched a new brand of worldwide holiday resorts to target adult demand for 100% child-free destinations.
New Cross-Platform Digital Campaign Unveiled By Guinness
Established brand Guinness has now launched a new cross-platform campaign to boost its public appeal by encouraging people to go online and prepare for a night out.
Privacy Laws Increasingly Butting Heads with Social Media
Speaking to ITV's Daybreak programme, the Prime Minister David Cameron has said that social media is compromising current privacy laws - he described the situation where newspapers can't print something that everyone else is clearly talking about as "rather unsustainable".
Expert Says Keyword Targeting Beats Remarketing
Google's UK Head of YouTube and Display, Bruce Daisley, has today claimed that keyword contextual targeting - the act of using keywords or topics to match ads to sites within the Google display network – can generate five times the clicks that retargeting delivers.
Sunday Times Launches Daily List of Top Social Media Movers and Shakers
The Sunday Times has unveiled a new website that lists the most influential people in social media - this information will sit separately from their normal pay-to-view content and further such moves have not been ruled out to encourage wider readership.
Facebook Involved In Google Smear Campaign Scandal
A smear campaign controversy has erupted after Facebook admitted hiring PR firm Burson-Marsteller to persuade the media to cover stories questioning Google's privacy policy.
ASA Watchdog Launches Campaign to Reassure Advertisers
The Advertising Standards Authority is set to launch an initiative to convince major advertisers it isn't a 'mob' that is 'out to get them'.
New Magnum iAd Campaign Introduced by Unilever and Apple
Health and wellbeing retailer Unilever has announced their first iAd campaign to promote the Magnum brand as part of their Pleasure Shaker campaign.
Survey Uncovers Gap between Marketing Goals and CEO Priorities
A new marketing industry survey has shown that there is a disconnect between the priorities of marketers and the objectives of boardroom top management.
Fox's Biscuits Launches £3m Marketing Campaign to Promote Ambers Brand
Fox's Biscuits is set to launch a £3m marketing campaign, its biggest ever, with the aim of establishing the Ambers biscuits range as its flagship brand.
MTV Promotes Mobile Brand with Major New Campaign
In a bid to promote MTV's Mobile MVNO (Mobile Virtual Network Operator) brand, Viacom International Media Networks have recently launched a new global integrated campaign.
Missoma Jewellery Brand Launches New Website
Following from continued growth in the wake of its partnership with IBB towards the end of last year, the fashion jewellery brand Missoma has now relaunched their website.
IPC to Target Growing 'Girl Gamer' Market
IPC media are set to launch a gaming website focused on females in an attempt to tap into the expanding 'girl gamer' market.
ASA Makes First Ruling Against Marketer Website Using Extended Cap Code
The Advertising Standards Authority has made its first ruling against a marketer's site since the CAP Code was extended in March this year - it has upheld a complaint against The Matherton Trust's website for head-lice medication, finding their claims that the product could repel lice cannot be substantiated.
UK Launch for Online Music Video Service Vevo
Previously only available within the US, popular online music video platform Vevo has now been launched to the UK public - both the Vevo website and mobile apps will give viewers access to a wealth of music videos and original content such as interviews and live shows.
Argos Continues To Rival Competition with Multi-Channel Innovation
Following from its recent ranking as the UK's second largest UK internet retailer, Argos has confirmed it will be extending its multichannel sales strategy with the launch of Argos TV this summer.
Apple Reports Double in Sales Revenue for Second Quarter
Following from record iPhone sales, the second quarter saw Apple's earnings nearly doubled.
Facebook's Real-Time Ad Targeting Trials to Be Extended
Facebook is now extending its real-time ad trial to allow advertisers to target users based on words in their Likes category as well as Status updates.
Viral Video and Interactive Game Unveiled By Bic
Major razor brand Bic has now launched a 90 second video on YouTube which features the amusing imaginary sport of human curling.
Digital Advertising Spend to Trump Newspapers by 2013
According to a new report by Zenith Optimedia, the digital ad market will overtake newspapers in value to become the world's second biggest medium by 2013.
UK Government Rallies to Improve Its Digital Communications
Plans have been announced by the Government to create a new department dedicated to improving its digital communication strategy.
Procter & Gamble to Launch Free Monthly Digital Beauty Magazine
Procter & Gamble are set to unveil 'Beauty Recommended', a free monthly digital magazine, to boost public interest in their beauty portfolio.
Interpublic Group Admits Major Facebook Investment
The Interpublic Group have revealed that in 2006 they invested $5 million (£3.09m) for a stake of less than 1% in Facebook.
UK Data and Consumer Privacy Certification to Be Introduced by Specific Media
Ad network Specific Media is set to introduce a UK data and consumer privacy certification to build consumer and industry confidence in its data processes.
AOL Introduces Interactive Display Ad Format with Blackberry and M&S On Board
AOL has now rolled out a new interactive display ad format called Project Devil, with Blackberry and Marks & Spencer as its UK launch partners.
Adnetik Creates New Technique to Streamline Display on Positional Information
Technology advertising company Adnetik has developed an automated way of optimising display ads based on URL information rather than the traditional cookie-based targeting.
Most Search Popular Brands on the Web in 2010 Revealed
UK measurement firm revealed Experian Hitwise has revealed the brands most searched for on the web in 2010.
Sky Sports Unveils High Definition Champions League Broadcasting Website
Satellite broadcaster Sky Sports has unveiled a new video-on-demand website dedicated to showing Champions League football matches.
Yahoo First Website to Display New Industry Privacy Icon
Yahoo has become the first website to show the new standard privacy icon on targeted ads across its site.
Continued Positive Ad Growth Into 2012 Predicted
The Aegis-owned media agency network Carat has announced they predict the global advertising spend will see a strong growth of 6.2% in 2012.
Disney UK Launches New Media Division to Boost Brand Collaboration
Disney UK is now looking to develop long-term partnerships between key brands and its famous characters with the launch of a new media division.
The Perfume Shop Preparing for New Brand Engagement Campaign
As part of a revamp of its brand communications strategy, The Perfume Shop retail chain is currently gearing for the launch of its first loyalty programme in the second half of the year.
Discovery Channel Repositions Its UK Offering With Digital Revamp
Discovery Channel has undergone a revamp of its UK website to reposition its brand from being a documentary-only channel to offer broader entertainment viewing.
Co-op Unveils Ethical Multi-Channel Campaign
The Co-operative Group is today launching a new multi-channel campaign aimed at encouraging consumers to join them is creating a more sustainable future for the UK.
Debate Rages in Online Ad Industry over New Privacy Icon
Yesterday's ExchangeWire event saw the online ad industry buzzing with disagreement over who will be responsible for the delivery of the upcoming roll-out of a new privacy icon.
Dettol Unveils Online Campaign for Mothers and Children
Established brand Dettol has launched a marketing strategy to target new mothers and communities as well as boost funds for a charity called Save The Children.
Watchdog ASA Now To Monitor Website Advertising For Compliance
From today, the Advertising Standards Authority (ASA) has the legal power to police how companies talk about themselves on websites and social networks.
ComScore Research Report Uncovers UK's Display Ad Market Share
The latest research results by ComScore have revealed that social networks account for 41.3% of all display ads in the UK - a market share of over two-fifths, amounting to £29.4bn a month.
Innocent Brand 'Investing Heavily' In Marketing Campaigns to Double Size By 2013
Popular smoothie maker Innocent, now majority-owned by Coca-Cola, has revealed plans to double in size over the next three years by targeting a wider age group with fresh brand messaging and new product launches.
Telegraph Once Again Reportedly Considering Paid Online Content
The Telegraph Media Group is currently reported to be engaging in discussions with digital agencies to revamp telegraph.co.uk, including potentially switching to a paid content strategy.
Major Waitrose Website Overhaul to Offer Improved Online Service
The Waitrose Deliver website is now undergoing a £10 million overhaul with the aim of rapidly expanding the food giant's online sales over the next decade.
Ladbrokes to Undergo £50m Major Overhaul
Betting Company Ladbrokes has announced it will invest £50m on a major brand revamp over the next two years.
Yomego Social Media Reputation Score Ranks eBay as Leading Brand
According to its Social Media Reputation score, Yomego has found eBay to be the leading brand on social media platforms.
New Partnership Gives Brands Centralised Reach to Eastern European Markets
The advertising network Adconion has now partnered with European sales house Goldbach Audience and Arbo so that brands can reach Eastern European audiences from a single point of contact.
My-Wardrobe Revamps Brand Offering With Enhanced Online Content
Online fashion retailer My-Wardrobe.com is relaunching its website to reposition itself as a content-led provider.
Transport for London to Allow Brands to Buy Online Display Ad Space
The public sector organisation Transport for London (TfL) is to sell display ad space on its website for the first time, with the aim of boosting its commercial revenue streams.
New 'Whodunnit' Multimedia Campaign Launched By Peugeot
Car manufacturer Peugeot is promoting the launch of its special edition Envy range by running a multimedia campaign called Whodunnit, aimed at increasing customer engagement though branded content and social media.
Tesco and Asda Locked In New Advertising Battle about Lowest Prices
Supermarket giants Asda and Tesco continue their history of rivalry by engaging in tit-for-tat press campaigns.
We7 to Introduce Personalised Advertising
Online music streaming service We7 is modifying its customer sign-up process to enhance advertising opportunities.
Amazon Expands Further With Full Acquisition of LoveFilm
Amazon has now acquired full ownership of online movie retailer LoveFilm by buying their remaining shares - it had previously owned 42% of the company since the merger of its DVD rental division in the UK and Germany with LoveFilm in 2008.
ITV to Launch Food Online Content Hub to Boost Market Share
Broadcaster ITV is set to revamp its online food strategy with the aim of strengthening commercial opportunities and becoming a major player amongst its competitors.
Major Report Predicts Ad Spend On Social Networks to Remain Modest In 2011
International accounting and consulting company Deloitte has predicted that advertising spend on social networks will remain modest in 2011 at less than 1%.
Advertising Standards Authority Bans 'Misleading' Coca-Cola Vitaminwater Ad
For the second time in 18 months, Coca-Cola has been censured for 'misleading' health statements made about its Vitaminwater brand in a recently released poster ad.
Channel 4 Dedicates £4m to Digital Media Commissioning of Regional Startups
Broadcaster Channel 4 is allocating £4m or 35% of its total digital media commissioning budget to fund independent startups outside of London.
Campaign Launched to Educate on ASA's Extended Remit for Online Compliance
The Advertising Standards Authority has today launched an above-the-line marketing campaign to promote the extension of its online purpose, namely that from 1 March it will regulate marketing communications on company websites.
Revamped Advertising Strategy in Store for Moneysupermarket
The Moneysupermarket.com website is set to revamp its advertising strategy with the aim of becoming the most-visited price comparison service in the UK
Financial Times Expands Global Economic Reporting With Tilt Website Launch
The Financial Times has launched a niche membership news site called FT Tilt this morning
Facebook Reveals Investor Information Showing High Revenue Success For 2010
According to documents now released to investors, Facebook revenues achieved £776.4m ($1.2bn) for the first nine months of 2010
HMV Increases Digital Content Offering to Boost Lagging Retail Figures
Following from a recent disappointing trading update, HMV is aiming to ramp up its retail figures through an enhanced digital content strategy
Gamers and Brands Increasingly Using Social Gaming Instead of Consoles
Popular European Shopping Club Site Is Ebay's Second Major Acquisition in a Week
As its second acquisition in a week, Ebay has bought Berlin-based German shopping club site Brands4friends.
Gamers and Brands Increasingly Using Social Gaming Instead of Consoles
A study by the Total Consumer Spend 2010 and published by games industry market research specialist Newzoo has reported a 66% increase in games played on social networks and a 27% global rise in massively multiplayer online games.
Google and MySpace Finalise Extended Ad Deal
In a renewal of their deal which expired in June, MySpace and Google have now agreed on a continued partnership that will extend display their formats.
L'Oréal Promotes Its Fragrance Brands with Christmas Digital Campaign on YouTube
As its first stride into using digital marketing to promote its fragrances brands, L'Oréal is tomorrow launching the first of five pan-European Christmas campaigns on YouTube.
Tesco's Clothing Website Launches New Fashion Brand Boutique
Tesco is expanding its presence as a fashion retailer by unveiling the Brand Boutique on its clothing website.
Visa Marketing Campaign to Raise Profiles of UK's Athletes in 2012 Olympic Games
Visa is to launch an 18 month marketing strategy, starting in February, to raise the profile of Britain's Olympic athletes in the 2012 Games.
O2 Launches Panto Photo Fun - An Integrated Campaign to Help Youth Charity
O2 has now unveiled an integrated marketing campaign aimed at encouraging its 9.2 million subscribers to raise funds for a youth charity as Christmas approaches.
Panasonic Prepares to Direct Most of Its UK Budget to Digital Marketing In 2011
Electronics giant Panasonic is finalising plans to shift the majority of its £60m UK marketing budget to digital activity in 2011.
Microsoft Report Reveals Fast Growing Online 'Mummy Market'
A recent survey by Microsoft has revealed that brands need to develop "robust" digital strategies to tap into an increasingly lucrative online 'mummy market'.
Consumer Watchdog Warns Action Against Undisclosed Paid-For Promotions
The Office of Fair Trading (OFT) is gearing for a major crack down on what it calls 'deceptive' social media sites that carry undisclosed paid-for promotions.
Association of Online Publishers Launches Drive to Strengthen Brand Spend
The Association of Online Publishers are leading the latest initiative in an ongoing fight by original content owners to protect their online revenues against fierce competition and reassert the value of premium brand advertising on their websites.
Google Unveils New Nexus S with Gingerbread Android Operating System
Google has revived its Nexus mobile brand with the unveiling of the new Nexus S.
AA and Pernod Ricard UK Launch Digital Campaign to Combat Drink-Driving
The Automobile Association and Pernod Ricard UK have joined forces to create an integrated digital campaign designed to combat drink-driving. The strategy to accomplish this aims at generating 10m ad impressions.
Premier Foods Extends Online Campaign to Tackle Christmas Food Waste
Launched in February by Premier Foods, the Great Little Ideas website campaign is being extended to include an online drive aimed at encouraging the public to cut down on unnecessary food waste this Christmas.
Google Said to Have Completed £1.6bn Buy of Discount Offers Website Groupon
Internet search giant Google is rumoured to have bought the discount website Groupon for approximately £1.6 billion.
Mobile Technology Drives Rise of Online Grocery Shopping
The Grocery Retail Outlook report has revealed that in the next five years online grocery sales are predicted to double to almost £10bn. This will be driven by the growing use of mobile technology.
Cider Brand Frosty Jack Unveils User-Generated Digital Campaign plus iPhone App
The Frosty Jack cider brand has now launched a user-generated digital campaign which centres around a website called Anti Conventional.
Time Out to Focus on Global Digital Growth Following 50% Stake Sell to Oakley
The Time Out magazine owned by Listings has sold a 50% stake in their company to British private equity group Oakley Capital Investments.
Heinz Launches Major New Digital Campaign to Promote Baby Range
The FMCG giant Heinz is launching a major digital campaign for its baby range of products.
ESPN's Ashes Online Coverage to Be Sponsored By Glenfiddich Whiskey Brand
The Glenfiddich whisky brand has been appointed as exclusive sponsor of the Ashes coverage on cricket website ESPN. This online partnership is designed to attract web users to the Ashes pages on ESPN Cricinfo.
MySpace Launches Tailored Ad Campaign for Microsoft's Xbox Kinect
Social network MySpace, which unveiled its revamped website in the UK last week, has secured Microsoft's Xbox Kinect as their launch brand for a series of bespoke ad formats.
Popular French Diet Plan Gets Online Marketing Boost to Develop UK Presence
The popular Dukan Diet, developed by French nutritionist Dr Pierre Dukan, is aiming at growing its presence in the UK by appointing digital media agency Mediarun to develop its online business and build its brand presence.
Tesco and MyDish Partner Together To Reach New Audiences
Tesco.com will now link its shopping basket to increasingly popular website MyDish so that users can buy ingredients featured in their recipes, while Tesco's Real Food site has links to MyDish.
News Corporation's CEO Outlines Evolution of Paid Online Content
Speaking at the Monaco Media Forum last Friday, chairman and CEO of News Corporation James Murdoch outlined the evolution of paid online content.
Publisher NatMag Undergoes Platform Integration with Parent Company Hearst
Major publisher NatMag is set to migrate its magazine websites to its US parent company Hearst's platform, named Magnus.
MySpace Undergoes Major Relaunch to Boost Its Social Networking Popularity
Social network MySpace has relaunched its brand in the US this week, with plans to do the same in the UK mid-November.
The Times Website Starts To See Subscriber Uptake of Paywall Content
Marketing measurement company Nielson has revealed data which shows that the paywall introduced by The Times website has not fallen as far as predicted.
Amazon's Kindle E-reader Boosts Sales Revenue Growth for Q3
Online retailer giant Amazon has announced a significant sales increase for the third quarter of this year.
Report Finds UK Retailers Guilty of Email Marketing Without Customer Consent
A report by Spam Ratings, which surveyed the emails sent by 100 top UK retailers over six months, has revealed that 51% of UK brands breach email good-practice guidelines by sending large volumes of emails that users hadn't agreed to receive.
European Business Executives Give Highest Rating to Google for News
The most recent Business Elite Europe survey by Ipsos MediaCT has shown that Google News is the most popular site for information among business executives in Europe.
GMG Commences Campaign to Redesign and Market Smooth Radio Website
Division of the Guardian Media Group, GMG Radio, is set for a redesign of their website smoothradio.co.uk in preparation for its official January relaunch.
Mirror Group To Introduce Paid Content Through Social Gaming Avenues
The Mirror Group publisher is engaging in building loyalty through social gaming with the aim of introducing paid online content.
Marmite's Love/Hate Digital Campaign Ends with Creation of Local Sculpture
Marmite has ended its spoof political Love/Hate campaign, launched in July to play on public interest in the General Election, with the unveiling of a Marmite jar-shaped monument in Burton Upon Trent.
Free Android Version of Mobile Game Angry Birds Sees Major Download Success
The mobile game Angry Birds, created by Rovio, has reported more than 1 million downloads in a day since it launched its free Android version on the app store Getjar on Friday.
Speculation Rife Over Possible Yahoo Takeover
Yahoo is reported to have been in discussions about a possible takeover since the beginning of this month; although no formal offer has so far been placed.
News of the World Relaunches As Paid-For Site
News of the World has been redesigned as a paid-for site. An NI spokeswoman has said it now features enhanced news, showbiz and sport content, as well as unique videos and pictures, with faster delivery, mobile access and mobile payment capabilities.
Heinz Launches Major Digital Campaign
The Heinz brand is set to unveil its biggest UK digital and social media campaign, called Secret Ingredient. The seven-figure promotional venture has the goal of inspiring people to use Heinz ketchup in classic homemade dishes.
New Ad Tool for Small Businesses Announced By Twitter
An announcement has been made by Dick Costolo, Twitter CEO, on the fact that the microblogging site is developing a self-service ad tool designed to give small businesses the opportunity to advertise on their site.
Future of Marketing Convention Confirms Increasing Importance of Online Media
At The Guardian's Changing Advertising Summit in London today, top marketers have said that engaging customers through digital channels and platforms such as tablet PCs is increasingly vital for advertisers.
BBC Encourages More People to Go Online With New Ad Campaign
Complementing the Get Online Week national initiative which runs 18-24 October, the BBC has launched a campaign called First Click to target the estimated 9.2m people in the UK who have never used the internet.
Orange and T-Mobile Merger Brand Unveils First Ad Campaign Today
The Everything Everywhere brand, created by the official merging of Orange and T-Mobile earlier this year, are today launching their first joint ad campaign.
Digital Industry Trade Bodies Develop Behavioural Ad Targeting Regulations
Discussions are underway over the regulation of behavioural ad targeting.
B&Q Refines Digital Marketing Campaigns
Home improvement and gardening product retailer B&Q is one of the latest big brands to look beyond the traditional last-click-wins model with the aim of making better use of its marketing budget by gaining greater understanding of its online customer activity.
New Videojug Website Lets Brands Like Panasonic Build Online Community Reach
Popular content sharing site Videojug will launch a new knowledge and revenue-sharing website called Video Pages this Friday.
AOL Announces New Acquisition to Boost Ad Revenue Potential
AOL has boosted their portfolio of online titles with the acquisition of technology website TechCrunch and its associated properties.
Twitter to Launch New Paid Ad Product
It has been reported that popular social networking site Twitter is set to unveil an ad product that allows brands to pay to feature within their Who to follow page section.
Yahoo Launches New Ad Format
Yahoo has unveiled a new ad format which lets brands book full-page ads on their log-in page for a single day at a time.
AOL Boosts High Quality Content Offering
Internet giant AOL has boosted its content offering with the launch of a website aimed at women called MyDailyUK.
Google Chrome Browser Creates Personalised Music Video
Google, together with the band Arcade Fire, has finalised the functionality which allows users to create a personalised music video using HTML5, Google Maps and the latest in browser technologies.
Ebay Launches Press Campaign for Fastest Growing Sales Channel
Online auction giant Ebay is set to raise public awareness that its new direct sales channel named Fashion Outlet will allow consumers to save up to 70% on branded and high street fashions.
New Survey Shows Most People Find Online Ads Unappealing
Digital media research company Connect Insight have completed a study which finds that online advertisements annoy the majority of users.
New Met Police Website Reaches Out To Young People
A new site called Safe has been launched by the Metropolitan Police to engage with the younger generation for the first time ever.
Ofcom Reveals Latest Study on UK Media Consumption
The annual Communications Market Report by Ofcom which reports on the UK's radio, TV, internet and telecoms industries has revealed there is a growing trend for consumer attraction to media diversification.
Facebook Unveils 'Places' Service
A new service launched by Facebook will allow users to check into places based on their location.
News International Continues Paid Content Transition
News International is to continue its subscription strategy by placing News of the World online content behind a paywall by October.
On-Demand Streaming Content Sees Absolute Rise in Popularity
According to their latest report, the Absolute Radio Network has grown in online popularity, with 11m hours of on-demand streaming content accessed by listeners in July. This is a 31% increase from June.
Yahoo Adds New Travel Service for European Market
US company Yahoo will now be offering visitors the ability to search for and book holidays through Expedia on their website travel pages. The two signed this deal to cover leading European markets.
MySpace Set For Major Overhaul
Leading social networking site MySpace has appointed San Francisco-based agency Pereira & O'Dell to manage all marketing and create a new logo for a global relaunch of its brand.
Survey Reveals Most Popular UK Email Marketers
The survey of 1000 UK consumers carried out by the IAB and iCD has shown that Tesco, Amazon and Marks & Spencer are the most popular email marketers.
Research Points to Facebook Reaching UK Saturation
Research carried out by Experian Hitwise has revealed the growth of Facebook in the UK in terms of how long users spend on the site and page views has significantly slowed in the last six months.
Behavioural Targeting Gains in Popularity But Needs Clarification
The behavioural targeting industry in Europe has gained momentum in recent months. Eyewonder has unveiled a "predictive targeting" technology, placing it in direct competition with US marketing body AudienceScience, who in turn have recently acquired their German rival Wunderloop to widen their European reach.
The Hut Group Boosts Marketing Team
The Hut Group, who run a portfolio of online retail sites that include WH Smith, Tesco, LoveFilm Asda, Argos Entertainment and Zavvi.com, are growing their marketing team in a bid to expand revenue streams.
Study Finds Consumers Prefer Word Of Mouth to Social Networking
A study of more than 2 000 people by Affilinet has revealed that when it comes to sharing online deals and discounts, consumers prefer word of mouth.
Free Digital Content Strategy Boosts DMGT Revenue Results
Owner of the Daily Mail and Metro DMGT has said it is trading above expectations, with underlying revenues up by 4%.
Music Community Site Tunited Pushes Brand Awareness
Tunited, the newly formed online music community site dedicated to unsigned bands, will now be raising their brand identity through a social networking and blogging campaign.
Ofcom Survey Reveals Consumers Mislead By ISP Broadband Advertising
Communications industry regulator Ofcom has conducted a survey which finds that 97% of UK consumers don't get the levels of broadband service promised to them by ISPs.
Accessorize To Launch Standalone Ecommerce Website
Parent company and clothing retailer Monsoon has made the decision to create a separate ecommerce website for its Accessorize division as part of a push on its plans for global expansion.
UK Consumers Give Thumbs Down To Paid Online Content
KPMG has released a report which shows that the British public are less accepting of paid digital content than the rest of the world.
Google Under Pressure Over Wi-Fi Privacy Breach
While collecting data for their Street View cars project, Google have come under fire over code that captured personal data from unsecured Wi-Fi networks.
AOL UK Teams Up With ITN to Boost Its Online Appeal
Internet & Media giant AOL has taken on ITN (Independent Television News) for its UK division to boost itself as a leading destination portal by providing improved online content.
Growth Predicted for Online Advertising Spend
Publicis-owned Zenith Optimedia has forecast a 3.5% growth in global advertising for this year.
LG Reveals New Phase for Media Campaign
Leading electronics brand LG is launching the next step in their Life's Good campaign to promote the accessibility of technology to the public.
Ebay Launches Ad Campaign for Its New Fashion Outlet
Online retailer and bidding site Ebay has unveiled an ad push to raise awareness of its new Fashion Outlet section.
Amazon's Kindle Popularity Aids in 68% Profit Climb for First Quarter
Online retailer giant Amazon has posted a rise in profits of £194.6 million for the first quarter of 2010. Their sales have risen 46% to 4.64bn during the three months to the end of March.
Google Adds Product Review Content to Search Results
Google has partnered with social commerce company Bazaarvoice to integrate product review content into product searches, web searches and AdWords ads.
Tesco Announces Online Boost in Sales Revenue
Grocery giant Tesco has seen their web revenues rise by 14% in the 12 months preceding 27th February 2010. This has given their annual profits a 10.1% boost to £3.4 billion.
Microsoft and PepsiCo Launch Ad Campaign to Kick Off World Cup
A global integrated ad campaign has been launched by Microsoft Advertising and PepsiCo ahead of FIFA's upcoming World Cup in June.
Potential Closure of Bebo Threatens Brand Communities
Parent company AOL announced last week that it will close its social network platform Bebo if a buyer can't be found by May.
Twitter Announces New Advertising Model
Social Networking platform Twitter has unveiled an advertising strategy to monetise itself further.
Electoral Commission Brings Facebook On Board to Attract Young Voters
The Electoral Commission is encouraging 18-24 year olds to vote in the General Election using Facebook.
Orange Measures Online Advertising Effect on Sales Beyond Last Click
Telecommunications company Orange is one of the first brands to provide concrete data, using an attribution weighting model, on how much budget can be saved by measuring the effect online advertising has on sales beyond the last click.
Best Western Launches £1m Repositioning Marketing Campaign
Best Western Hotel Group has launched a major integrated marketing campaign to raise their brand awareness in the UK.
Mid Staffordshire Report Welcomed By HSMR Pioneer
Dr Foster has welcomed the independent report, chaired by Robert Francis QC, into Mid Staffordshire Hospitals NHS Trust.
Yahoo Ramps Up Its Original News Content
Yahoo is currently investing in the development of its US news coverage by hiring journalists from titles such as The New York Observer and Washington Post to source and write original content for their website.
Lib-Dems Launch Guerilla Marketing Campaign
The Liberal Democrats have partnered with media agency Iris to launch an online 'unbranded guerrilla marketing' campaign which will aim at undermining the messages of the Conservatives and Labour parties.
Yahoo Says Optimising Sites Is Crucial for Effective Marketing
A recent survey undertaken by Yahoo and conducted by Appetite over the last five months has showed that almost a quarter of respondents surveyed (22%) regularly use their mobiles, TVs and PCs to access content simultaneously.
The Times and Sunday Times To Start Charging For Online Content from June
A new paywall will see access to The Times and Sunday Times online content charged at £1 for a day or £2 for a weekly subscription.
Ryanair Steps Up Online Marketing with Social Media Engagement for Their Website
Budget airline Ryanair is launching its first social media push by developing an online travel community and boosting content across its website.
Specsavers Launches Digital Campaign That Parodies Lynx Ad
Vision specialist Specsavers has unveiled a new digital campaign on MSN - it will be released for the first time today on the MSN home page and is designed to complement its Specs Effect TV ad, which first aired last week.
YouTube Accuses Viacom of Covertly Uploading Copyright Infringing Content
A court controversy is building as YouTube accuses media giant Viacom of secretly uploading content to their site.
Brits Want To Get Away From It All. DJS Research Helps Remote British Overseas Territory Attract Retirees
St Helena is one of the most remote islands in the world and is currently only accessible by sea.
Rent.com Finds Most Americans Would Prefer to Live in an Eco-Friendly Home
With the 40th Anniversary of Earth Day on April 22 quickly approaching, eco-friendly living has increasingly become a popular topic of conversation. In honor of the holiday, Rent.com, has commissioned a national survey to measure Americans' attitudes toward green living.
New Market Research By Tripwire Finds That Only 11% of UK Companies are Currently Certified as PCI Compliant
New independent market research by industry analyst, Redshift Research, on behalf of Tripwire, has found that as the September 2010 PCI DSS deadline looms, only 11% of companies are currently audited and certified as compliant.
CAP Code Extension to Online Advertising Is Praised by ISBA President
Speaking at their Annual Conference 2010, ISBA President Mark Hunter said he welcomed the Advertising Association's proposals to expand the CAP Code regulations.
Walkers Chooses Social Networks over Its Own Sites for Online Marketing
PepsiCo crisp giant Walkers is the latest brand to move away from using campaign sites as the sole focus of its online marketing activity.
Crime Prevention Products Advises Public to Take Personal Safety Seriously
Personal Safety Alarms offer a valuable safeguard against potential attack crimes.
Brands Struggle to Measure Social Networking Return of Investment
Research experts are stressing the difficulty of assessing how brands are perceived on social media platforms, such as Twitter and Facebook.
UK Creative Agencies to Pitch for New Google Ad Campaign
Google is currently directly approaching a number of UK creative agencies with a view to inviting a select few to pitch for their planned upcoming ad campaign.
2010 Sees US Online Ad Spend Overtake Print Spend For the First Time
The California-based publishing research firm Outsell undertook a survey of 1,008 US advertisers in December, which has demonstrated that the US online ad spend will exceed its print counterpart for the first time this year.
Smaller Web Browsers Demand Microsoft Display for Fairness
Six software firms have complained to the EU, saying that a huge proportion of the public do not realise their programs are on offer as an option in Microsoft's browser choice screen.
Big Brands Unconvinced Twitter's New Search Ads Are Worth It
While micro-blogging site Twitter has reported they are close to launching a new ad model for their search results, many leading brands are unsure as to whether it will be viable.
Google Steps Up the Pace with Latest Picnik Buy
Google is kick starting its legendary record of acquiring promising startups once again by announcing its third deal in three weeks - the photo editing site Picnik.
The BBC to Axe Half Its Website and Two Radio Stations
According to a report in the Times, the BBC will undergo a strategic review which will see a 25% reduction in staff numbers and the closure of half its website.
European Commission to Investigate Claims of Google Search Fraud
The European Commission is opening a preliminary investigation on Google after allegations of anti-competitive behaviour surfaced from three European companies.
Italy Convicts Three Google Executives for Privacy Violations
An Italian Court has convicted three Google employees for breaking their countries privacy law by not seeking the consent of all parties involved before allowing a posting on Google Video to go online.
Google and China to Resume Talks
Google and Chinese officials are set to resume talks about whether Google's China search engine will be able to perform without censorship.
Microsoft Launches Website to Target Pre-family Men
Following research that 99% of young men use the internet every day, Microsoft has launched a new website called 'Him'.
Marmite Uses Facebook's Sampling Ad Format to Boost New Product
The FMCB brand Marmite has taken Facebook's Sampling Ad Format on board to get social networking users to test their new savoury cereal bar range.
Women Found to Surpass Men in Valentine's Day Searches
Traditional Valentine's Day marketing has long revolved around enticing men to buy products for their wives and girlfriend.
Google and Yahoo Do Battle With Australian Government over Censorship
Google and Yahoo are contesting the Australian government's proposal to install internet filters that would block access to unrated books and movies.
Watchdog says Google Buzz is Breaking Privacy Laws
The Electronic Privacy Information Centre (Epic) has lodged a complaint with the US Federal Trade Commission (FTC).
EU Approval of Yahoo-Microsoft Search Deal Expected This Week
Conventional wisdom has it that the European Commission (EC) will approve the proposed Microsoft and Yahoo search deal later this week.
Dating Site MySingleFriend Launches Ad-funded TV Show Online
Website service MySingleFriend.com has previously used the YouTube channel to provide light-hearted video clips offering dating and relationship advice.
Facebook Beats Google in Directing Web Portal Traffic
Some experts believe that social media has the potential to direct more web traffic than search engines as people increasingly receive their information based on recommendations from friends and family members.
Google Fights for Digitised Books
Google has filed a 67 page document in a US court contesting the US Department of Justice's blockage of their plans to use its digitised files to make out-of-print books available to readers by printing them on demand.
Iran Blocks Gmail in Attempt to Quell National Unrest
In an attempt to quash the huge wave of protests that mark the 31st anniversary of the Islamic Revolution, the Iranian government announced that it would block access to Google's Gmail.
Government Site Business Link Seeks Profile Boost through Social Networking
Business Link, the UK business advice portal funded by the Government, is now launching social networking campaigns and increasing its search spend in the hopes of significantly raising its profile amongst the public.
Google Launches Buzz Social Media Platform
Search engine giant Google has unveiled its social media offering which allows users to post status updates and share content through their Gmail.
Google Battles the Great Firewall of China
Last month, Google accused China of hacking into the email accounts of human rights activists.
Spanish Telecom Considers Charging Search Engine for Service
In an interview, Spanish network Telefonica's CEO Cesar Alierta said that 'Search engines use our network, without paying anything for it.'.
Facebook Marks 6 Years with Home Page Makeover
To commemorate its 6th birthday, social network giant Facebook has unveiled a relaunch of its home page.
Telegraph Changes Tactics from Chasing New Users to Improving Channel Quality
The publisher Telegraph Media Group has announced it is now focusing on increasing its content quality Telegraph.co.uk instead of chasing new website visitors.
"China's Yahoo" Posts Record Profit for 2009
Sohu posted the record profit of $515.2 million for 2009, a 20% gain from 2008.
Adobe Condemns Misuse of Flash Cookies for SEO Marketing
Software designer Adobe recently decried the use of its Flash graphics framework as a tool to provide marketing data for search engine optimisation.
Sports Star Viral Video Helps Nike Fight Aids
Sports product giant Nike has launched a viral film for its campaign to combat Aids in Africa. It features sport stars Andrei Arshavin, Kobe Bryant and Maria Sharapova.
Amazon's Kindle E-Reader Boosts 71% Rise in Q4 Profits
Amazon has attributed its leap in profits mainly due to the popularity of its Kindle product. They have achieved a net profit of $384m (£238m).
Comparison Sites Lose Market Shares Despite Recession
According to research revealed by the Mintel Internet Quarterly Report, consumer use of comparison sites has dropped in the last year, despite expectations of a rise in use as consumers search for lower prices due to the recession.
Yahoo Announces its Optimism for 2010
Internet major player Yahoo expects to post its first revenue increase in six quarters for the first three months of 2010, after seeing demand for premium display advertising improve "significantly" in the final quarter of 2009.
Global Searches Experience Significant Growth in 2009
A recent report from comScore reveals that the number of searches worldwide increased by 46% in 2009. 131 billion searches were conducted in the month of December alone.
Internet Sees 46% Increase in Worldwide Searches
Research by the company ComScore has revealed that number of searches worldwide increased by 46% year on year to 131bn in December 2009 - this is the equivalent of 4bn searches conducted every day.
UK Online Retail Sales See £5.46 Billion Consumer Spend in December
According to the IMRG Capgemini e-Retail Sales Index, UK online sales grew by 3.8% between November and December, which would be the equivalent of every person in the UK spending £88.93 online in December.
Google uses Search Engine Technology to help Haitian Earthquake Victims
Google was among the first technology firms to respond to the disaster in Haiti. Its search engine optimisation (SEO) tools have become an essential to the coordination of relief efforts so that the information is available in one source and not spread out all over the web.
IPA Bellweather Reports says Ad Sector Recovery Lead by Online Spend
The latest Bellweather Report published this month by the IPA (Institute of Practitioners in Advertising) brings cautious optimism for UK Ad Sector recovery with statistics showing the rise in online budgets for the second quarter running.
New Website Snatter Launches to Maximise Social Media for Retailers
The Snatter service works by giving online shoppers discounts on purchases in return for posting links to retailers on their social networking pages.
Search Engine Marketing Gaining in Popularity, Survey Shows
A new study, conducted by Covario, reports that search engine marketing increased by 16 percent over the third and fourth quarters of 2009.
Search Engines Could be Exempted from Copyright Laws
Conservative peer Lord Lucas has formally proposed an amendment to the Copyright, Designs and Patents Act 1988 and Digital Economy Bill which enforces copyright infringement charges.
Google Disagrees with Online Ad Tax Proposed by French Government
The French Culture Ministry has announced it is considering introducing a tax on online advertising tax for major social networks and search engines, including Google and Facebook, to increase its arts funding.
New Online London Data Soon Available Free
The Mayor of London Boris Johnson has announced the launch on 29th January of a free data website called The London Datastore. This information about the city, which was previously found only within City Hall, will now be fully open to the public.
Which? Runs Advertising Campaign to Raise Awareness of Its Impartiality
The online consumer advice provider, Which? has launched an ad campaign to promote its website as the leading source of impartial advice and information.
More Government Services to Go Online under Gordon Brown
Prime Minister Gordon Brown has announced plans to bring the majority of large transactional Government services online within the next five years.
Facebook Gives Members a Tool to Tackle Offensive Content
The social network Facebook, which reached 350m users worldwide last year, has launched a new tool which allows members to monitor and act on offensive content.
Google Loses Claim to Domain Name
Mediators of the National Arbitration Forum have dismissed a claim made by Google against Canadian company groovle.com demanding they transfer their domain name to it because it is too similar to theirs.
Facebook Rivals Twitter with Roll Out of Real-Time Search
In June 2009, Facebook revealed it was building a new real-time search that would rival Twitter Search. In December it has made good on this promise by deploying this new search technology which will crawl the last 30 days of news feed activity.
Ofcom Unveils Rules for Video on Demand
As from 19 December 2009, the new legislation published by UK Media Watchdog Ofcom for Video on Demand (VOD) services will come into effect. These regulations will cover content on such services as BBC iPlayer, 4OD, ITV Player, and Demand Five.
Daily Express Launches Paid-For Online Archive
The Daily Express has created an online archive of over 1.7 million newspaper pages from ever edition it has ever produced. Users will be able to scan headlines and some pictures, but will be charged for deeper access to archive material that reaches back to the newspaper's first edition in 1900.
Launch of New MySpace Music Service Boosts Traffic and Record Label Pockets
MySpace Music is a service that will be jointly operated by News Corp.'s MySpace and three out of the four top record labels. Since its launch, My Space traffic has seen a jump of more than 10%, with further growth predicted through a planned viral campaign.
Media Agencies Confident About Online Ad Budgets in 2010
This year's New Media Age annual survey of leading Media Agencies sees the sector as 'confidently optimistic' about the growth of display and search budgets in 2010.
Sport Portal Soon to be Launched by YouTube
Google-owned video site YouTube has recently signed a multi-territory deal with SportAccord, a body which represents international sports federations, to create a Sports Hub.
Launch of Marketing Measurement Tool Habble Offers New Brand Insight
Teen virtual world Habbo has recently deployed a measurement tool called Habble, to give brands greater insight into ad effectiveness through enhanced targeting and tracking.
AOL Unveils New Brand Identity
Following from their split with Times Warner this month, AOL is now rolling out a fresh brand presence. First revealed in November, the AOL portal now features its updated revamp designed by brand consultancy Wolff Olins..
Reuters Unveils Revamped Website
The well established news website Reuters has recently undergone a revamp, designed to provide more streamlined and intelligent content to business professionals.
YouTube Launches Full-Length TV Episodes in UK
In a move to tap into the increasing online demand for full-length television programmes, YouTube has recently launched a new Shows section which will broadcast TV episodes from 60 providers, including Channel 4 and ITN News.
Google Poses Potential Threat to UK Property Aggregators with New Portal Plans
Google, with a history of launching services first in the US and then rolling them out to other global markets if successful, already provides a property portal service in the US and Australia whereby users, or estate agents, can upload details of properties for sale onto Google Maps.
BBC Review Highlights Need to Streamline Online Content
The review, which started in July, is part of the BBC Trust's aim to re-shape itself with "appropriate limits" on its activities and ambitions. It will see a streamlining of their online services which will see a number of their sites being scrapped.
Google Supports Advertising Association's Project to Rebuild Public Trust
The Front Foot Project was launched by the Advertising Association in October, after it conducted research that found just 14% of UK consumers trust advertising.
New Technology by Virgin Media to Measure Illegal File Sharing
The ISP Virgin Media is set to employ a newly developed analytics tool called CView to monitor how much copyrighted material is unlawfully shared between web users.
3am Site's Radical Switch from Disavowing SEO to Keyword Stuffing
In a matter of 3 months the Daily Mirror's 3am.co.uk gossip site has switched from swearing off SEO and promising to concentrate on building a loyal audience to stuffing its HTML titles with as many keywords as possible.
Twitter Changes Its Home Page Strategy
The question tag line that previously greeted users on the home page of the micro-blogging site Twitter used to be 'What are you doing?'. This has now been replaced by 'What's happening?'.
O2 Opens Doors to Pitches for Best Solution Digital Marketing Agency
The telecoms network O2 is currently reviewing its digital marketing strategy with the goal of appointing an agency early next year.
Newspaper Tactic Highlights Increase in SEO Trend over Paid Search
Recent changes in the online industry show that a number of high profile businesses are moving away from paid search in favour of SEO (Search Engine Optimisation).
Virgin Trains Website Sees User Experience Revamp
The Virgin Trains website was relaunched yesterday with not only an appealing new look and feel, but with a vastly improved user experience.
Times Set to Charge for Online Content from Spring
Despite Rupert Murdoch's admission last week that his plans for a shift to paid-for instead of free news content are likely to be delayed from the original June deadline, Times Online is to introduce pay walls as early as Q1 2010.
Online Advertising No Longer the 'Poor Cousin' of TV
A recent report has shown that online advertising has overtaken television expenditure for the first time.

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