http://www.commercetuned.co.uk/blog Fri, 03 Aug 2007 09:17:17 +0000 http://backend.userland.com/rss092 en We recently decided to invest a (sizeable) sum of money into subscribing to Keyword Discovery. It seemed as though it would be easy to use, with an export facility to help present results to our clients as well as boasting an extensive data set based on “keyword search statistics from ... http://www.commercetuned.co.uk/blog/2007/08/03/which-keyword-selection-tool-should-i-use/ An investment in search engine optimisation (SEO) is a smart move for any business; the hardest part is making sure the people holding the purse strings have got this fact straight in their minds. Today, we are going to explore some key issues and reasons why SEO is such an ... http://www.commercetuned.co.uk/blog/2007/06/04/why-your-business-needs-a-great-seo-strategy/ Having discussed the Adwords Quality Score (QS) last week, I have just noticed that Google have now updated their QS algorithm. This means that when you login to Adwords you can now choose to show and hide columns, one of which is called “Quality Score”.  Google’s help tells us that ... http://www.commercetuned.co.uk/blog/2007/06/01/find-out-what-your-adwords-quality-score-is/ I have recently been working on a Google Adwords pay per click campaign for one of our clients. Not unusual you may say, but the difference in this case was that the client was not interested in our natural SEO services, only PPC management. Obviously, we did try to explain the ... http://www.commercetuned.co.uk/blog/2007/05/23/is-paid-search-becoming-more-like-seo/ In competition to Google's Mini device, IBM and Yahoo have today launched their upgraded enterprise search solution; OmniFind. Whereas Google is offering an integrated hardware and software approach at a cost, OmniFind is a software only free solution.  Capable of searching 500,000 documents, OmniFind offers real competition to Google Mini which, with not such a ... http://www.commercetuned.co.uk/blog/2007/04/16/ibm-yahoo-enhance-their-free-search-product/ I know we have all heard about social networking online and everyone's favourite web site, My Space, but what about Wallop? Another offering from Microsoft, Wallop is a research project focussed on online social interaction that aims to explore how people build conversations and share media online. With a revolutionary new "point ... http://www.commercetuned.co.uk/blog/2007/03/30/what-about-wallop/ Microsoft's new technology "Deepfish" was revealed at the eTech Conference this week. A new mobile web browsing technology, Deepfish has been designed to be more like the desktop surfing experience. Director of Microsoft Live Labs, Dr Gary Flake, claims that this new technoogy has the ability to show webpages "as designed". If Deepfish is successful, this will mean no ... http://www.commercetuned.co.uk/blog/2007/03/30/microsoft-unveils-deepfish-mobile-web-browser/ As Google continues to grow and move into new areas besides it's core search products, it is beginning to cross paths with other leading computer giants such as Microsoft. Although Microsoft was traditionally associated with it's infamous "Windows" operating system, it too is now building a great business from it's own search ... http://www.commercetuned.co.uk/blog/2007/03/26/google-a-victim-of-its-own-success/ 1). Identify test page I decided to keep my first multivariate test as simple as possible, by making just a few small changes to this page: social bookmarking The first step is to decide which areas of the page will be changed. ... http://www.commercetuned.co.uk/blog/2007/02/21/testing-google-website-optimizer-beta-part-2/ This week I got an email from Google, saying that I had been accepted to take part in the Beta test of the website optimizer tool. Sad as it may seem, I had eagerly been awaiting this invitation. Having signed up for it back in December, it has been a ... http://www.commercetuned.co.uk/blog/2007/01/29/testing-google-website-optimizer-beta/