http://www.commercetuned.co.uk/blog/2007/05/23/is-paid-search-becoming-more-like-seo/ Fri, 10 Sep 2010 16:31:14 +0000 http://wordpress.org/?v=2.0.7 http://www.commercetuned.co.uk/blog/2007/05/23/is-paid-search-becoming-more-like-seo/#comment-1609 Mon, 04 Jun 2007 10:28:10 +0000 http://www.commercetuned.co.uk/blog/2007/05/23/is-paid-search-becoming-more-like-seo/#comment-1609 [...] So what exactly does all this mean to my business and the bottom line?1). Want more customers, more sales and more leads? The internet is the biggest growing market place full of potential buyers waiting to hook up with your products and services. People are no longer scared of buying online. 2). It is pretty much guaranteed that some, if not most, of your competitors have invested in SEO, don’t let them get ahead! 3). Because organic clicks are essentially free, in the long run your CPC (Cost Per Click) will be greatly reduced when compared with PPC spend 4). Paid search is constantly increasing in price as more and more people bid to rank for certain keywords. This trend is unlikely to change, so now is the time to bite the bullet and get started on your natural SEO. 5). Paid search is getting more like search engine optimisation, therefore you need good SEO in order to perform well at PPC. Check out my earlier blog on how PPC is like SEO for more information. 6). You don’t need to be number one - people get good traffic in the top five and even the top ten spots 7). Good SEO will help improve your website in terms of accessibility and usability, so not only will you get more customers, you will also have a better website! [...] […] So what exactly does all this mean to my business and the bottom line?1). Want more customers, more sales and more leads? The internet is the biggest growing market place full of potential buyers waiting to hook up with your products and services. People are no longer scared of buying online. 2). It is pretty much guaranteed that some, if not most, of your competitors have invested in SEO, don’t let them get ahead! 3). Because organic clicks are essentially free, in the long run your CPC (Cost Per Click) will be greatly reduced when compared with PPC spend 4). Paid search is constantly increasing in price as more and more people bid to rank for certain keywords. This trend is unlikely to change, so now is the time to bite the bullet and get started on your natural SEO. 5). Paid search is getting more like search engine optimisation, therefore you need good SEO in order to perform well at PPC. Check out my earlier blog on how PPC is like SEO for more information. 6). You don’t need to be number one - people get good traffic in the top five and even the top ten spots 7). Good SEO will help improve your website in terms of accessibility and usability, so not only will you get more customers, you will also have a better website! […]

]]>