What is meant by the term 'accessibility' in the context of a website?

Web accessibility means that people with disabilities can perceive, understand, navigate, and interact with the Web, and that they can contribute to the Web. Web accessibility also benefits others, including older people with changing abilities due to aging. a website should be easy to use and understand, and also inclusive. Source: Web Accessibility Initiative (WAI).


The CommerceTuned website has been built in such a way as to meet as many of the WAI accessibility guidelines as possible, and this site claims 'Double A' compliance in this area. The code used to construct all pages on the site has been validated using the relevant W3C tools. We are committed to making our site as accessible to as many users as we possibly can, and in this section you'll find a few tips that might help in using it.

Access keys

The World Wide Web Consortium (W3C) - who are responsible for WAI guidelines - recommends providing keyboard shortcuts (or accesskeys) for important site links. Nevertheless, we have chosen not to define any. The chief reason for this that there is no standard in place, and users could have to learn a new set of accesskeys for each site they visited. In addition, these shortcuts could potentially interfere with other pre-defined commands on assistive technologies.

Changing site styles

As this site is built using external Cascading Style Sheets (CSS), users may set their own content styles. A User style sheet can be set up in order to change the font, hide images, remove undesirable effects etc. using a little CSS. We have avoided using any !important declarations* that may interfere with such a style sheet. Please refer to our User Style Sheet reference page for information on how to do this, and also to download an example for you to modify.


There are a few options available to you if you want to modify the fonts on this - and other - sites. The method we'd recommend is setting your font preferences in a user style sheet. If this option sounds a little too technical, then there are some simple methods to adjust styles. Visit the Fonts section of this site for further details.


Overall page size can be reduced - and therefore download times improved - if you disable the images on the site. Again, you can create a User Style Sheet for this purpose, but there are also specific methods for doing this within the browser. See the images section for details.


The CommerceTuned site functions for the most part without JavaScript. The exceptions to this are the PPC Keyword generator, the PR checker, and the Meta Tag Generator tools. If you do not have JavaScript enabled on your browser, you will be alerted to the fact on these pages, and directed to instructions for enabling it. In future we hope to develop server-side versions of these tools.

*Well actually we have made one !important declaration, but it is regarding horizontal rule margins, and not something a user is likely to want to change (we hope!)

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