Feature Article (Pub: Nov 08) Health Information at Your Fingertips with the Dr Foster Website Launch

The launch of the new Dr Foster website last week gives the public easy access to the information they need when choosing the right healthcare.

CommerceTuned have been working with Dr Foster over the past four months to help ensure the drfosterhealth.co.uk website delivers the simplest access possible to the health information needed when deciding where to receive medical treatment. From searching and comparing the quality of UK hospitals to learning about the different options of maternity units available, the site aims to help patients and GPs make an informed choice about the medical treatment that best suits.

With the following options now available to the public online, and more in the pipeline, the Dr Foster site looks set to become a definitive knowledge resource in navigating the range of healthcare services available in the UK:

  • Comprehensive Healthcare Guides, such as the Hospital Guide, the Birthing Guide and the Consultant Guide, all of which provide comprehensive and current listings of services available to match a patient's medical condition.
  • The ability to compare the quality ratings plus services offered by Private and NHS Hospitals in the UK.
  • The flexibility to search for available healthcare options according to your medical condition, postcode, distance you are willing to travel and more. The Dr Foster website provides all the answers a patient needs to make the right decision.

As their SEO Agency, CommerceTuned has been proud to contribute to the launch of this useful online healthcare service, with solutions that make the site easily available and accessible to the public.

Our user interface work focused on making the Dr Foster Healthcare Guides as customer friendly as possible, with fast download times on web pages and effective CSS techniques to ensure the code is friendly to search engines. Cross-browser compatibility and unobtrusive Javascript/Ajax techniques were also utilised so that visitors can access the site without any difficulty.

Crucial as always was identifying the optimal keyword phrases to match what users are looking for - the research phase of the SEO work was seen as important to determine what people found both simple and comprehensively useful when searching for health treatment.

Whether medical professionals or laymen, the aim of the new drfosterhealth.co.uk website is to provide content tailored to the individual patient.


This article was written by Melissa Fletcher for CommerceTuned. Phone: 0845 056 4128

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